Client servicing workshop
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This document outlines the role and responsibilities of a client servicing person at an advertising agency. It discusses how the client servicing person should know the client's business inside and out, including their objectives, problems, opportunities, and key people. They are the face of the agency and should build goodwill and trust with clients. To fulfill this role successfully, the client servicing person should be knowledgeable, attentive to details, take initiatives, and have strong collaboration and social skills. They should constantly look for ways to improve and provide excellent service.
Client servicing workshop
- 1. Client Servicing The go to person
- 2. We shall cover What is your role How to best fulfill it -Skills enhancement -Behaviour & Beliefs
- 3. You are a clients representative in the Ad agency • Should know clients business • Context • Competition • Customers • What are their objectives • Problems • Opportunities • Marketing initiatives • What is their reality • Who is who (key people) • How things operate
- 4. Also the face of the agency in front of clients • What do you want your agency to be known for • Do the kind of work will make your agency proud • What to to share with clients / things never to say • Verbal / written / unspoken • Take ownership for the good and the bad and the ugly • Build goodwill and trust to win hearts n more • When with clients be like them
- 5. How to fulfill this role By being your best
- 6. A client servicing person is a showman • A showman owns the show • Is a friend to talk to.. smooth • Knowledge storehouse… not a postman • P • O • S • D • C • Put the ball in the other court and wait for your turn
- 7. What Should I do more • Ask questions • Understand thoroughly • Know what you want & direct well • Attention to details • Be patient with clients & creative people • Jack of all master of most • Take initiatives • Tech expert • Collaborator • Innovator / ideas
- 8. Be Awesome • Do not settle for anything less • Be a charmer • The social Chameleon • Is Multitasker • Yes Minded • Enjoy firefighting • Have your standard for excellence • Remember birthdays • Share your joy