IBM differentiates itself in cloud computing and data centers by optimizing workloads, or types of computing tasks, to specific hardware and software configurations. This improves efficiency and allows organizations to scale IT resources to match their needs. Examples include matching analytics workloads to high performance systems, and moving development/testing workloads to the cloud to reduce costs and speed up processes. Workload optimization is important for both traditional data centers and cloud computing, and allows clients like banks and schools to improve services while reducing IT expenses.