Cluetrain 23: Positioning in the Age of Conversation

This document discusses how positioning has changed in the age of conversational media. It provides perspectives on positioning from both "then" and "now" on various topics: 1) Who makes up the company and market has changed from a small group of executives to anyone being able to engage. 2) Relationships with the market have changed from professional to many having no professional ties. 3) Competition is now seen as part of the market rather than defining the company against others. 4) The "Big Idea" was once about what a company will do to the market but is now about what it will do for the market from the inside perspective.