CMO Report: Bridging the Digital Divide
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The document outlines 5 expanding expectations for the role of the Chief Marketing Officer (CMO): 1) take on topline growth, 2) own the customer experience, 3) dig into data-based insights, 4) operate in real time, and 5) master the metrics that matter. Each expectation is given its own slide in the presentation with the expectation number listed. The presentation concludes by mentioning a CMO profile and methodology report that can be accessed online for more information.
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CMO Report: Bridging the Digital Divide
- 1. Main Title Slide Subtitle, Speaker Name etc.
- 2. The CMO and 5 Expanding Expectations • Expectation 1: Take On Topline Growth • Expectation 2: Own the Customer Experience • Expectation 3: Dig Into Data-Based Insights • Expectation 4: Operate in Real Time • Expectation 5: Master the Metrics that Matter
- 3. Take On Topline Growth Expectation 1
- 4. Main Title Slide Subtitle, Speaker Name etc.
- 5. Own the Customer Experience Expectation 2
- 6. Main Title Slide Subtitle, Speaker Name etc.
- 7. Dig Into Data-Based Insights Expectation 3
- 8. Main Title Slide Subtitle, Speaker Name etc.
- 9. Main Title Slide Subtitle, Speaker Name etc.
- 10. Operate in Real Time Expectation 4
- 11. Main Title Slide Subtitle, Speaker Name etc.
- 12. Master the Metrics that Matter Expectation 5
- 13. Main Title Slide Subtitle, Speaker Name etc.
- 14. CMO Profile and Methodology
- 15. Main Title Slide Subtitle, Speaker Name etc.
- 16. Main Title Slide Subtitle, Speaker Name etc.
- 17. Get the full report: exacttarget.com/digital-divide