Co-creating the User Experience - Kshitiz Anand
- 1. The return of SoLoMon Kshitiz Anand | Design Strategist | @kshitiz |
- 3. We live in exciting times …but its challenging too !
- 4. Developments in Design Machine Power Everyone a designer Changing lifestyles Exciting For a better world Rise of Social Networks Information on the go Design in the boardroom
- 5. It took 852 days for Facebook and 780 days for Twitter to get to 10 Million members Google+ took 16 days to get there. In 4 weeks time it reached 25 million users
- 10. Designing for mass appeal A smaller world Expanding domains Rise of Publicy Challenging Criticality of Design Everything is monitored Information overload
- 11. Exciting + Challenging Complex ?
- 12. “Complex Systems are shaped by all the people who use them, and in this new era of collaborative innovation, designers are having to evolve from being the individual authors of objects, or buildings, to being facilitators of change amongst the large group of people.” - John Thackara in ‘In the Bubble’
- 13. “Complex Systems are shaped by all the people who use them, and in this new era of collaborative innovation, designers are having to evolve from being the individual authors of objects, or buildings, to being facilitators of change amongst the large group of people.” - John Thackara in ‘In the Bubble’
- 14. The world is my playground
- 15. But now it comprises of Fans Tweet Followers Retweet Likes Sharing DM Pictures IM Video Chats People Friends Socializers Circles Information Hangouts Speed Touchscreens Mobile Tablets Networks
- 16. But now it comprises of Fans Tweet Followers Retweet Likes Sharing DM …and its Pictures IM Video Chats complicated ! People Friends Socializers Circles Information Hangouts Speed Touchscreens Mobile Tablets Networks
- 17. Get me an expert at all this! This is too much for me to handle!
- 18. I am a UX Who are Designer! you? I do What do everything! you do?
- 20. You’ve got great skills! We know exactly what we want! Have you met my men and ministers Socialo, Localizationo and Mobilio?
- 21. See, I can do Why can’t this design they let they too. This just let the should be designer do exactly like all the design! this. No your majesty, it should be changed this way! Umm.. Actually can we see more options of this?
- 22. Co-creating the User Experience Consciously Sub-Consciously
- 23. A basis for Co-creation in Activity Theory
- 24. Why co-creation is happening • Change in the way people interact • New devices being introduced • Rise of Globizen Community • Want information on the fingertips • Businesses want a say in the design • New channels for contribution Contd…
- 25. Why co-creation is happening • Technological determinism • Letting technology take its course • Everyone is a designer • High Social media awareness • Wider adoption of Agile framework
- 26. I hereby give you the permission to pitch in your ideas to the design Too many cooks spoil the broth Yay ! We have a say in the design!
- 27. Now that we are co- creating, we can do things faster! And get this done in lower costs! Yaay!!!
- 28. What can be co-created • Interactions between the actors • Stakeholders insights • Experiences • Strategy • Designs • Sharing paradigms • Information consumption • Information dissemination
- 29. The power to the people! Let the co-creations begin!
- 30. When & where to use it • Online • Offline • The entire life-world of people • Real time experiences • Experience in nostalgia • Experience in delight • Focusing on activity rather than task
- 31. How co-creation happens Business • Regular Interaction • Understanding of each others limitations • Proper communication of discussions Designer • Different channels of communication in person or over the technical media • Raising a flag early in design process Technology User
- 32. Co-creation Framework • Experience Mindset • Context of Interactions • Engagement platforms • Network Relationships The Power of Co-‐crea.on, (Venkat Ramaswamy and Francis J Gouillart).
- 33. Having an Experience Mindset
- 34. Having an Experience Mindset • Not just Designers, but everyone • Not just online, but offline too • In larger systems and services
- 35. Co-creation Framework • Experience Mindset • Context of Interactions • Engagement platforms • Network Relationships The Power of Co-‐crea.on, (Venkat Ramaswamy and Francis J Gouillart).
- 36. Understanding context of Interactions
- 37. Understanding context of Interactions • Cultural factors • Environmental • Communal • How people use the stuff they use • Direct and Indirect usages
- 38. Co-creation Framework • Experience Mindset • Context of Interactions • Engagement platforms • Network Relationships The Power of Co-‐crea.on, (Venkat Ramaswamy and Francis J Gouillart).
- 40. Providing engagement platforms • Online/Offline • Cross platform compatibility • Being available round the clock • Community and one-on-one
- 41. Co-creation Framework • Experience Mindset • Context of Interactions • Engagement platforms • Network Relationships The Power of Co-‐crea.on, (Venkat Ramaswamy and Francis J Gouillart).
- 43. Network Relationships • Ensures better service • For primary and secondary users • Feedbacks and discussions • Provide Incentives
- 44. Co-creation of the UX If anyone can contribute to the design One need not be a designer to do so THE RISE OF CROWDSOURCING PLATFORMS
- 45. The rise of crowdsourcing
- 47. Power to the people
- 48. Getting more for less
- 49. Low cost sales and marketing
- 50. Taking the ideas to the masses
- 51. Reliance on Social Media
- 52. Is Crowdsourcing empowering the co-creation process?
- 53. Or is Crowdsourcing is impacting UX (and designers) ?
- 54. What are the challenges?
- 55. The issue of Identity
- 56. Crowdsourcing the sense of judgment
- 57. The circle of Trust & Privacy issues
- 58. Community influences online behavior
- 59. Changing notion of relationships
- 60. Compromise on Skill Set
- 62. The danger of superficial design
- 63. In Conclusion • Experiences are being designed everyday, including real time. • Social creating and sharing of Experiences is happening • Evolving nature of UX complexity • Experience spanning across devices, platforms and immersive apps • Our decisions are being influenced by what our peers do
- 64. The challenge for the co-creators is to keep it simple
- 65. So who is Solomon?
- 66. I. Me. You. We. Us. …the co-creators of UX
- 67. “We become what we behold. We shape our tools and then our tools shape us.” ~Marshall McLuhan
- 68. Rise up the new Solomons Thank You. info@kshitizanand.com @kshitiz kshitizanand.com