Co-creation - ECSI Insights
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The document discusses co-creation as a collaborative innovation process involving various stakeholders, including employees, customers, and suppliers. It highlights examples from Italcementi's partnerships with renowned architects like Richard Meier, demonstrating the importance of integrated insight generation and the benefits of co-creation, such as deeper customer understanding and reduced innovation risks. Additionally, it warns against common pitfalls in the co-creation process, advocating for empathy and collaboration.
Co-creation - ECSI Insights
- 1. April 26th 2017 Co-creation ECSI’s framework
- 2. 2 Definition CO-CREATION - a process & toolkit of collaborative innovation with: Employees Customers Other value chain actors Suppliers Partners External stakeholders
- 3. 3 Italcementi co-creates with great contemporary architects … “THE ANTIOXIDANT CEMENT” DIVES IN MISERICORDIA CHURCH, ROME (ITALY) Star architect: Richard Meier Star architect: Giampaolo Imbrighi “THE TRANSPARENT CEMENT” PAVILLION FOR THE SHANGHAI 2012 EXPO (CHINA)
- 4. 4 § Creation of a physical space … § … showcasing R&D capabilities § Star architects pampered during the experience cycle § Joint ideation with R&D staff STAR ARCHITECTS CO-CREATION SYSTEM § Focus on star architects … § … while developing flagships § Push the bar of architectural creations § Emotional value of recognition … to thrive sustainable innovations and show that even cement can be special! CONTRIBUTORS INTERACTIONS PLATFORMSVALUE 2 3 4 1
- 5. 5 Integrated insight generation and thinking with the customer is key in B2B THE BENEFITS OF CO-CREATION Deeper knowledge of needs Lower marketing costs Lower risks of innovation Improved trust CO- CREATION
- 6. 6 To act as an event manager1 To neglect diverging time horizons3 To fail being “empathic”4 2 To define the problem statement alone 4 traps to avoid
- 7. 7 Thank you! Contact: adifiore@ecsi-consulting.com Follow: @alexdifiore