CODECart Alliance - Company Presentation
- 1. CODECart Alliance S.R.L. Company presentation January 2011
- 2. CODECart Alliance office@codec-art.com / www.codec-art.com Contents Who we are What are our strengths What we offer What we know What we did Who are our partners Why choose us CODECart Alliance S.R.L. - Company Presentation
- 3. CODECart Alliance office@codec-art.com / www.codec-art.com Who we are CODECart Alliance S.R.L is a Romanian company located in Bucharest, launched in November 2008 by seven former engineers from NXP Semiconductors The team was formed inside Compression Science Corporation in 2001, transferred to Philips Semiconductors in 2002, which eventually became NXP Semiconductors in 2006 In 2008, the changes inside NXP lead us into creating CODECart Alliance S.R.L. and continue to work, as sub-contractors, with both NXP and ST- Ericsson From 2009 to 2011, we consolidated the business relations with our customers, and successfully attracted more projects from both sides The team currently has eight engineers with prospects for growth CODECart Alliance S.R.L. - Company Presentation
- 4. CODECart Alliance office@codec-art.com / www.codec-art.com What are our strengths Stable and experienced team, working together for more than a decade Expertise in video/audio coding standards and improvement algorithms Recognized skills in the DSP and R&D site embedded SW area Stockholm Nuremberg Sankt Petersburg Leuven Dresden Caen Hamburg Zurich Seattle Sibiu Innovative solutions and high quality Rennes Seoul Paris San José Jose Bucharest Beijing Austin Le Mans Seoul Silicon Valley Tokyo Sophia Shangai work at attractive costs Hamburg Bangalore Beijin Experienced in interacting with other remote teams and following quality standards CODECart Alliance S.R.L. - Company Presentation
- 5. CODECart Alliance office@codec-art.com / www.codec-art.com What we offer – brief Training Software Maintenance Software solution development Consulting: customer specifications, competitor benchmark, solution benchmark Product specification, configuration management Software support @ Ramp up, product first call test, on-site support CODECart Alliance S.R.L. - Company Presentation
- 6. CODECart Alliance office@codec-art.com / www.codec-art.com What we offer Consultancy and project management Consultancy Video / audio codecs and improvement algorithms DSP / embedded software – architecture analysis, design, porting, optimization Performance and quality assurance – feasibility studies, test design, profiling and benchmarking Project planning from idea to development Project management Compliant to CMMI standard level 2 We offer outsourcing of project management, in addition to development, by: • managing resources on-site and off-site within small to medium size projects • creating new procedures or adapting to customer’s way of working • identifying and filling the gaps in customer’s specifications • ensuring high maturity levels of the product CODECart Alliance S.R.L. - Company Presentation
- 7. CODECart Alliance office@codec-art.com / www.codec-art.com What we offer Software development Architecture design Creation and management of module specifications and API-s Development of coding rules specific to requirements Codebase management New algorithms or improvements to existing ones System performance optimizations, including, among others: software / hardware partitioning HW IP integration (control, driver, …) CPU / bandwidth / power optimizations specific optimizations for DSP / RISC / low power processors CODECart Alliance S.R.L. - Company Presentation
- 8. CODECart Alliance office@codec-art.com / www.codec-art.com What we offer Product testing and support, maintenance and training Product testing and support We help integration by providing updated specifications and documentation We develop testing plans and procedures We create automatic testing frameworks and run extensive tests We offer off-site and on-site support during integration phase Software maintenance We offer maintenance services with high reactivity in order to satisfy demanding customers and help them adapt to rapidly changing requirements. Training We can prepare the customers or their partners on the usage of the specific solutions developed by CODECart for them We also offer training on general audio / video topics CODECart Alliance S.R.L. - Company Presentation
- 9. CODECart Alliance office@codec-art.com / www.codec-art.com What we know Audio & video MPEG2 / H.263 / MPEG4 / H.264 / SVC / VC-1 standards JPEG / JPEG2000 standards Video decoding algorithms error detection, resilience and concealment image enhancement Video encoding algorithms pre / post-processing, scene-cut detection prediction techniques encoding decision optimizations (including visual quality metrics) quantization and bit rate control techniques complexity scalability CODECart Alliance S.R.L. - Company Presentation
- 10. CODECart Alliance office@codec-art.com / www.codec-art.com What we know Audio & video MP3, Dolby AC3, VORBIS1, WMA, A2DP audio standards GSM-AMR, AAC, G.722 voice standards Audio processing algorithms: equalizer, spectrum analyzer tone control, surround sound noise reduction AM / FM modulation / demodulation DirectShow filters, video player FFMPEG framework Multimedia file formats Embedded lossless compression CODECart Alliance S.R.L. - Company Presentation
- 11. CODECart Alliance office@codec-art.com / www.codec-art.com What we know Software development Development, porting and optimizations Platforms (ARM, CoolFlux DSP, Trimedia, TI, X86/MMX/SSE/SSE2) Optimizations (CPU, cache, bandwidth, power, HW/SW partitioning) OS specific (Windows, Linux, RTK) Software architecture design Automatic testing framework design Codebase maintenance according to quality assurance processes CODECart Alliance S.R.L. - Company Presentation
- 12. CODECart Alliance office@codec-art.com / www.codec-art.com What we did (customer proprietary solutions) Design and implementation of H.264 code stack used by Philips / NXP / STE in products and research in various domains Ported and optimized the H.264 decoder on ARM for mobile phones and integrated inside the SDK of TriMedia development boards for set-top boxes Ported and optimized the H.264 encoder for TriMedia / ARM / PC / proprietary video telephony system for an important consumer electronics company H.264 and VC-1 integration using SW/ HW partitioning on NXP/STE IPs Participating for the last 5 years in the development and maintenance of NXP/STE "Nexperia Cellular System Solution” platform, used by some important mobile phone companies CODECart Alliance S.R.L. - Company Presentation
- 13. CODECart Alliance office@codec-art.com / www.codec-art.com What we did (customer proprietary solutions) Research and proposal of new TriMedia instructions dedicated for H.264 Codec, included in PNX1700 Embedded Compression CoolFlux DSP audio codecs work and customer support – many customers use this chip inside their products Implementation and optimization of BDTI benchmarks for NXP CoolFlux DSP NXP CoolFlux embedded applications (8-channel 24-bit digital sound controller, AM-FM-RDS radio, ASRC, G.722) CODECart Alliance S.R.L. - Company Presentation
- 14. CODECart Alliance office@codec-art.com / www.codec-art.com What we did (customer proprietary solutions) Patent submissions: Adaptive error detection Intra refresh by texture aging Parallel decoding of a scalable video bit-stream Passed quality project management audit (CMMI Level 2) while inside NXP Training on H.264, video coding techniques and CoolFlux to various departments within Philips / NXP and their customers Presence at IBC 2002 and 2004, with H.264 technology preview and AVC promotion CD Presented "H.264 Decoding on Mobile Platforms" at Philips 4th DSP Conference, November 15-16th 2005 CODECart Alliance S.R.L. - Company Presentation
- 15. CODECart Alliance office@codec-art.com / www.codec-art.com Who are our partners Given a long business relationship based on good quality and timely results, the Le Mans group within STEricsson is regarded as a strategic partner as it has provided the opportunity and the means to support the start-up and development of this company in the short term Excellent business relationships were developed with NXP Leuven, based on a long and successful collaboration A long standing collaboration with the former Imaging & Video group of Philips/NXP Paris, of which we were a part of Good collaboration with other STE partners in activities around the imaging middleware, such as development, maintenance and resource training CODECart Alliance S.R.L. - Company Presentation
- 16. CODECart Alliance office@codec-art.com / www.codec-art.com Why choose us Highly skilled in audio / video coding and embedded software development Quality and innovation, offering expert and value for money solutions A team with multiple talents and 10 years of expertise behind Solid way of working ensures good quality and reactivity when working with other teams, either local or remote CODECart Alliance S.R.L. - Company Presentation
- 17. THANK YOU!