The Nicki Minaj official music website uses pink and girly colors that match Minaj's image as a Barbie-like rapper. The homepage features the latest news, media, and information on Minaj's music, videos, tours, and merchandise. Navigation icons linked to Minaj's social media profiles allow visitors to easily stay connected and watch videos on YouTube. The website effectively promotes Minaj's brand and sells her music, videos, and products to her target audience.