Coffee maker workshop
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This document discusses an exercise where participants design a coffee maker by focusing on capabilities and functions. It instructs them to write down 12-25 basic and enhanced functions for different types of coffee makers on sticky notes. These could be sliced or broken into more discrete sub-functions. Participants are then asked to develop two product strategies and releases - one targeting a discount retailer with 12 basic functions, and one targeting a high-end appliance retailer with 12 enhanced functions. The document emphasizes starting with the customer's desired outcomes or "what's", identifying highly valuable capabilities, and rethinking "how's" to deliver those capabilities.
Coffee maker workshop
- 1. Coffee Maker GameDeciding What to Build
- 3. The “How” TrapA human conditionThe Fosbury FlopAirport Check-inMangers usually start with how to do somethingFocus on what first, then ReThinkhow
- 4. What is a Business Capability?A Capability is What we doA particular ability or capacity that the business relies on for a specific purpose or outcomeDescribe as an outcomeStable – What the business does remains stable even when the how changes
- 5. Capability – What we doDescribe the target business or product as a set of outcomes – or capabilities.Check-in PassengersJump Over BarVerb - NounRemains Stable over Time
- 6. CapabilityRemains Stable over TimeCheck-in PassengersJump Over BarVerb - Noun
- 7. Capability - ValueCustomer ValueBusiness ValueOutcomeKEYHigh ValueMedium ValueLow Value
- 8. Capability – See ValueCustomer ValueBusiness ValueOutcomeKEYHigh ValueMedium ValueLow Value
- 9. Capability – See Performance GapsPerformance GapsOutcomeKEYHigh ValueMedium ValueLow ValueLow PerformingMedium PerformingHigh Performing
- 10. CapabilityOutcomeRiskRiskBusiness RiskTechnology RiskOrganizational RiskMarket RiskKEYHigh ValueMedium ValueLow ValueLow PerformingMedium PerformingHigh PerformingHigh RiskModerate RiskLow Risk
- 11. Business Value Performance ModelHigh ValueMedium ValueLow ValueLow PerformingMedium PerformingHigh PerformingHard to ChangeModerate Effort to ChangeEasy to Change
- 13. Design a Coffee MakerMake money now and in the futureStart with High Level Functions and Features shownSlice by FunctionBreak a function into more discrete functionsStart Automatically can be sliced into Track Time, Start coffee Maker, Stop Coffee MakerSlice by FeatureStart with the basic feature and add enhancements or qualityContain & Pour Coffee can be sliced into Contain Coffee (basic), Lift Container, Measure Liquid Level
- 14. Coffee Maker GameHigh Level Functions & Features
- 15. Coffee Maker GameHigh Level Functions & Features
- 16. Coffee Maker GameInstructionsWrite coffee maker functions on yellow sticky note
- 17. one per sticky
- 18. What basic functions does a coffee maker have?
- 19. at least 12
- 20. Add 2-4 functions a pretty cool coffee maker might have
- 21. Add 2-4 functions a really awesome coffee maker might have (i.e., works in the car)
- 22. Add 2-4 functions a very safe coffee maker would have
- 23. You should have 20-25 functions - if not brainstorm a few more.Strategy 1Market to Discount RetailerPlan Release 1 with a budget of12 Functions
- 24. StrategyHigh End Appliance RetailerPlan Release 2 with a budget of 12 Functions
- 25. Wrap upElevate your thinking to What your customer wantsConnect your strategy to those What’sIdentify the What’s that are truly valuableKnow what your are (or can be) good atFocus & ReThink those How’s