COG Inc., Inspiring Change Through Communication
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The document discusses how an organization called COG provides integrated marketing solutions to help businesses grow. COG offers various products and programs across many industries. Their core competencies include web development, video production, printing, campaign management, and data analytics. COG takes a cross-channel approach to deliver relevant customer communications through static printing, variable printing, video, email, social media, and more. They provide analytics to measure the effectiveness of campaigns and ensure accountability.
COG Inc., Inspiring Change Through Communication
- 1. inspiring change… through communication By: Tyson Higginbotham Director of Strategic Marketing
- 2. by Definition: TO CONNECT Implementation of an integral solution that works together to accomplish forward motion / momentum
- 3. EACH COG SOLUTION PLAYS A SMALL PART IN THE BIG JOB OF GROWING YOUR BUSINESS
- 4. PRODUCTS & PROGRAMS (COG)= SOLUTIONS Education Sports Marketing Healthcare Automotive Gaming Retail Manufacturing
- 5. Marketing Strategy Development Creative Design and Copywriting Data Asset Management One2one Marketing Consultation Targeted Variable Data / Variable Image Print Targeted Direct Mail Personalized URLs Targeted CRM Email Video Hosting /Messaging Social Messaging CORE COMPETENCIES
- 6. Web Development & Hosting Multi-media video production Web, Sheetfed & Digital Printing Wide Format Printing Campaign Management Data Analytics AND MORE!
- 7. IN-HOUSE DESIGN In house designer capabilities
- 8. STATIC COMPANY BRANDED PRINTING
- 9. WEB TO PRINT Add photos of static printing Like the metler letterhead and show the portal Their web to print ordering
- 18. ENGAGED VIDEO ADVERTISING 4 Key Aspects to Engage Your Audience SIGHT SOUND MOTION EMOTION
- 19. Full Video Capability in House and through local Production Partnerships Shoot on Location
- 20. INTERACTIVE VIDEO HOST Interactive tour guide and site concierge Resides on top of existing web pages Retains complete website functionality Ability to provide recommendations and relevant dynamic information Engages your website visitor in a meaningful way Increases the frequency of visits Increases the time spent on your site
- 24. MAKE YOUR VIDEOS VIRAL
- 25. SOCIAL MEDIA IS ON THE RISE IS YOUR COMPANY ENGAGED?
- 27. COG CAMPAIGN MANAGEMENT In House Design Department Static Image Branded Printing Variable Data / Variable Imaging Printing POP / POS Large Format Smart Shopper System Relevant Consumer Email Campaign Personal URL landing pages Interactive Video Hosting Engaging Video Communications Full Data / Analytic Results
- 28. CROSS CHANNEL FLOW CHART
- 47. YOU CAN’T MANAGE WHAT YOU DON’T MEASURE WHO got the message HOW they got it WHEN they got it MEDIUM responded to RESPONSE time INFORMATION shared SATISFACTION expressed VIRAL marketing effects ACTIONS taken ROI
- 52. CAPTURED CONSUMER SURVEY DATA
- 53. BETA TESTING Marketing budgets are shrinking Maximizing EACH communication is now more important then ever!
- 54. WHAT TO EXPECT FROM COG Consultation Strategy Execution Accountability
- 55. COG MARKETING SOLUTIONS Each COG Solution is an Integral Part on your marketing wheel producing forward motion forward thinking and extraordinary results
Editor's Notes
- #6: Impressed?
- #13: Variable data / variable image
- #14: Variable data / variable image
- #15: Variable Data / Variable Image / Geomapping.
- #17: Variable Data / Imaging
- #18: Variable Data
- #19: Advertisers likely to follow
- #21: Ivh intro
- #22: IMS IVH HOST Actrive
- #30: Grand Vic birthday postcard offer with coupon and PURL address
- #31: Grand vic bday email and PURL with specialized offers
- #34: Campaign Shopping Cart Reengage prospects that fell off the application process by segmenting into majors and connecting with relevant content We hit a home run with Drexel online university. It was a perfect match for our capabilities, with a 10.80% response rate. We segmented the audience by majors and spoke to each major specifically in copy and in graphics.
- #35: Buckeye club postcard and email
- #36: MOVIE FILE - Buckeye club PURL movie, press play to see the on-click action which takes you to their PURL, movie plays
- #40: COG Campaign VD / PURL / Video
- #41: Cog campaign
- #42: Campaign all tools
- #44: VD ? VI? PURL
- #45: VD? VI? PURL
- #46: Email Purl campaign
- #47: Email Purl campaign • 9.88 % Response Rate
- #58: One of my favorite Microsites is the one we did for the Miami Dolphins.
- #60: Our task was to increase ticket sales. To ensure that our piece got opened we utilized hyper-graphic personalization, both in the mail piece and on the Microsite. On the mail piece we printed the recipient’s name on the back of the football jersey. Let me show how we handled personalization on the site… (Note: Click hyperlink.) Wasn’t that remarkable…