Coke communication process
- 3. Customized Coke Bottles Local campaign is somewhat different from the global one as customized bottles with popular names are being launched. Marketing fever is covering Lahore, Karachi and Islamabad and targeting main eateries like Hardees, Fatburger, Espresso, Pizza Point and others. From these venues, you can get name customized cokes and cans. From now, it has started in Karachi and then it would move forward to Islamabad and Lahore. From 6pm to 9pm you can grab your coke from Hardees or Arena.
- 5. ENCODING AND DECODING Stuart Hall explains the process of encoding that is how a message is sent, and decoding, how it has been received. He says that it depends on the perception of both the encoder (sender) and decoder (receiver) what they choose to believe. That is because, as Hall explains, sometimes the encoded message misleads the decoder and vice versa. Also at times, the encoded message is not misleading, but is accurate and it depends on the perception of the decoder, if he perceives the message correctly or incorrectly
- 6. Take this image for example.
- 7. If one is to see the image without the Coca Cola logo, they would not understand what the message is being conveyed. Some, like me, might think this is a lipstick or a fashion advertisement. Some might believe, as is the case with my cousins, this is an ad for perfume and travel. However, Coca Cola’s main aim was to show the glamorous and the vintage sexiness side of Hollywood. I think Coca Cola is trying to show the drink as something that is classic and glamorous.