Questionaire Design
- 1. Name ofthe firm: Addressof the firm: Owner: Contact: S.NO QUESTION RESPONSE FROM THE INTERVIEWEE 1 Are you associatedwithCocaCola? Yes No 2 What isthe type of the outlet? Grocery Shop Convenience Store Restaurant 3 Why youare not associated withCocaCola? No representativefromCoke reachedme Competitorreachedme first My marketareahas lowdemandforCoke I don’tlike doingbusinesswithCoke Coke doesnotgive a good marginon returns 4 For howmany yearshave youbeenassociatedwith CocaCola? 0-5 5-10 10-15 More than 15 5 What isthe productcategorythat you buyfromthe Coca Cola? ColdDrinks Water FruitJuices 6 What isthe reasonthat youbuythat particularcategoryfrom Coca Cola? Market Demandishigh Productqualityis exceptional andissuperiorfromthe competitors HighMargin on the product Replacementandwarrantiesare beneficial tome 7 Who isyour connectinglinktoCocaCola? Distributor Retailer 8 Where do youstore the Coca Cola Products? Coolerprovided bythe Company Self-OwnedRefrigeratororChiller OtherMakeshiftarrangement
- 2. Sell directlywithoutchilling 9 What isthe numberof these coolers? 10 Are you aware of all the benefitschemesforthe retailersand distributors? Yes No 11 Why the informationaboutthe schemesisnotavailable? Retailerdidnotinformme Distributordoesnotinformme I didnot ask forthe benefitschemes I am not interestedinsuchschemes 12 What was yourrecentorder? 13 What isthe productthat accordingto you isimperviousto seasonal changes? Coke FruitJuices Water 14 Who usuallycomestotake orders? Salesmanfromthe distributor I orderon the phone I go to the distributorandorder 15 What isthe usual periodof repeatpurchase? 1 week 2 weeks 3 weeks 4 weeks More than 1 month 16 In howmuch time the productreachesyouafteryour initial order? 2 to 3 days 1 week 2 to 3 weeks More than 1 month 17 How doyou rate the service quality? VeryGood Good Average Bad VeryBad 18 What was the reasonforyour bad experience? Salesmanbehaviorwasbrashand aggressive Distributorfoundmyorderquantitysmall Personal differenceswiththe service providers Lack of infrastructure Remote Location Insufficientfundsforpayment
- 3. CreditbasedTransactions 19 How doyou thinkthiscan be amendedtobringyouinto the Coca Colafold? 20 Rate Coca Colaproductson quality ColdDrinks Very Good Good Neutral Bad Very Bad FruitJuices Very Good Good Neutral Bad Very Bad Water Very Good Good Neutral Bad Very Bad 21 Rate Coca Colaproductson Market Demandtheyhave ColdDrinks Very Good Good Neutral Bad Very Bad FruitJuices Very Good Good Neutral Bad Very Bad Water Very Good Good Neutral Bad Very Bad 22 Rate Coca ColaProductson the margins available tothe retailers/distributorswithrespecttothe competitor ColdDrinks Very Good Good Neutral Bad Very Bad FruitJuices Very Good Good Neutral Bad Very Bad Water Very Good Good Neutral Bad Very Bad 23 How doyou define youroverallexperienceof workingwith Coca Cola? Very Good Good Neutral Bad Very Bad 24 Wouldyoulike toassociate withCoke inthe future? Yes No