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Submitted By –
• Syed Imran
• Sagar Garyali
• Nahid Mustafa
• Ghufran Ahmad
• Divya Koul
Submitted To –
Mr. Shaamikh Ahsan Sir
Mission
- To refresh the world in mind, body & spirit
- To create value & make difference
- To inspire moments of happiness and optimism
Vision
- People
- Planet
- Portfolio
- Profit
- Partners
- Productivity
Core Values
- Leadership
- Collaboration
- Diversity
- Integrity
- Accountability
- Passion
- Quality
Mr. John Pemberton aka “Doc”
Mr. Asa Candler Griggs
Coke.ppt 1
1980’s Soda Market Decline
Soda War Begins
April 23rd, 1985 New
Coke Launched
New COKE vs Pepsi COLAJuly 10th, 1985 – Classic Coke is back in MARKET
Strategic Tactical Operational
• Determining the size &
location of manufacturing
plants
• Deciding structure of
service & communication
network
• Designing technology
supply chain
• Plant layout & structure
• Project management
methods
• Equipment selection &
replacement
• Production scheduling &
control
• Inventory management
• Quality control &
inspection
• Materials handling and
equipment maintenance
policies
Coke.ppt 1
Global Food Safety Initiative (GFSI) recognized Food
Safety Management System certification for all
suppliers of primary ingredients & packaging material
Ingredient
Delivery
Washing &
Rinsing
Mixing &
Blending
Filling
Capping Labeling Coding Inspection
Packaging
Warehousing &
Delivery
Coke.ppt 1
Coke.ppt 1
Coke.ppt 1
Average Order Size Based on Demand Season
Order Placement
1. Distributor to Company
2. Retailer to Distributor
Phone
Distributor Representative
Transit Time 2 Days
Order Frequency Daily
Inventory Maintained 1 Day
Unsold Damaged Goods Replaced
Technology 1. Accounting Keeping
2. Stock Keeping
3. Complaints Handling
Mode of Transportation Company Vehicle
Transportation Expenses
1. Company to Distributor
2. Distributor to Retailer
Company
Distributor
Warehousing
1. Storage Capacity
2. Ownership
Minimum 30 metric square
Owned/Rented
Stock Keeping Responsibility Stock Keeper
LOGISTICS
Brand Development
Strategy
Promotional
Strategy Pricing Strategy
Business Intelligence
Strategy
• Though Coca Cola is performing well and gaining trust of its consumers
and obtaining new consumers trust every day, it should act even better to
keep its current position in beverage industry and keep on growing. The
Company should increase its shareholders wealth by increasing its sales
and decreasing the costs which will result higher earnings and net profit.
• Coca Cola needs to continuously strengthen its brand to maintain brand
loyalty and differentiate itself from its competitors, in order to maintain its
strong market position.

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Coke.ppt 1

  • 1. Submitted By – • Syed Imran • Sagar Garyali • Nahid Mustafa • Ghufran Ahmad • Divya Koul Submitted To – Mr. Shaamikh Ahsan Sir
  • 2. Mission - To refresh the world in mind, body & spirit - To create value & make difference - To inspire moments of happiness and optimism Vision - People - Planet - Portfolio - Profit - Partners - Productivity Core Values - Leadership - Collaboration - Diversity - Integrity - Accountability - Passion - Quality
  • 3. Mr. John Pemberton aka “Doc” Mr. Asa Candler Griggs
  • 5. 1980’s Soda Market Decline Soda War Begins April 23rd, 1985 New Coke Launched New COKE vs Pepsi COLAJuly 10th, 1985 – Classic Coke is back in MARKET
  • 6. Strategic Tactical Operational • Determining the size & location of manufacturing plants • Deciding structure of service & communication network • Designing technology supply chain • Plant layout & structure • Project management methods • Equipment selection & replacement • Production scheduling & control • Inventory management • Quality control & inspection • Materials handling and equipment maintenance policies
  • 8. Global Food Safety Initiative (GFSI) recognized Food Safety Management System certification for all suppliers of primary ingredients & packaging material
  • 9. Ingredient Delivery Washing & Rinsing Mixing & Blending Filling Capping Labeling Coding Inspection Packaging Warehousing & Delivery
  • 13. Average Order Size Based on Demand Season Order Placement 1. Distributor to Company 2. Retailer to Distributor Phone Distributor Representative Transit Time 2 Days Order Frequency Daily Inventory Maintained 1 Day Unsold Damaged Goods Replaced Technology 1. Accounting Keeping 2. Stock Keeping 3. Complaints Handling Mode of Transportation Company Vehicle Transportation Expenses 1. Company to Distributor 2. Distributor to Retailer Company Distributor Warehousing 1. Storage Capacity 2. Ownership Minimum 30 metric square Owned/Rented Stock Keeping Responsibility Stock Keeper LOGISTICS
  • 14. Brand Development Strategy Promotional Strategy Pricing Strategy Business Intelligence Strategy
  • 15. • Though Coca Cola is performing well and gaining trust of its consumers and obtaining new consumers trust every day, it should act even better to keep its current position in beverage industry and keep on growing. The Company should increase its shareholders wealth by increasing its sales and decreasing the costs which will result higher earnings and net profit. • Coca Cola needs to continuously strengthen its brand to maintain brand loyalty and differentiate itself from its competitors, in order to maintain its strong market position.