Robogals SINE 2017 - Collaboration

Partnerships -
brief
Kelvin Lam
President of Robogals Bristol
11th February 2017
EMEA SINE - Imperial College London

Components
• Aims & objectives
• Business Plan (purpose, structure)
• Meeting / networking
• Sponsorship package
• Review

Initiating a partnership – get talking

Sustainability -
How to engage
businesses to
STEM education?
Kelvin Lam
President of Robogals Bristol
11th February 2017
EMEA SINE - Imperial College London

[Background]
A brief motivation: what
happened?
[What has been done?]
How to mitigate
commercial hurdles?
[Future trend]
Projected difficulties for
Robogals

Robogals SINE 2017 - Collaboration

Traditional sponsorships
Robogals
chapter
Business
proposal sent
to firms
Money given
to Robogals
chapter
Package
negotiated

Result of “Battle of e-mail”
Robogals
chapter
Business
proposal sent
to firms
Money (just
enough to cover
cost) given to
Robogals
chapter
Package
negotiated
Benefits &
effects to
the firm?
How do I
monitor the
progress?

Collaborations (1)
“… to work jointly with others or together in a
common business purpose.”
Layman:
“Organise some events with a firm.”
a luring strategy that attracts firms to work
with you.
Gain their confidence with you = you know
them a bit more

Collaborations (2)
“… to work jointly with others or together in
a common business purpose.”
Who should I work with?

Collaborations (2)
“… to work jointly with others or together in
a common business purpose.”
Who should I work with?
Graduate Engineers
Visitor Centre / Brand
Ambassadors
“Talent Acquisition
Manager”

Collaborations (3)
Types of collaboration:
[1] – Joint STEM Workshop
(Increases their CSR)
[2] – Technical lectures / project
(Direct advertisement of their
graduate scheme)
[3] – Schools visit / public lecture
event
(Improves their brand image)
[4] - … any gaps you identified
(custom fit to the targeted business:
used in continued collaboration)

Q:
“What should we expect in a business
collaboration?”
Answer:
FAQ

Collaborations (4)
Measuring a collaboration (Preparation: 1/2)
Motivation – win their consensus
Awareness - identify their want and need,
deduce appropriately how to meet their
demand
Participation – striking a mutually beneficial
deal

Collaborations (4)
Measuring a collaboration (Execution 2/2)
Mediation – conflict of interest, different modes
of working
Reciprocity – as much they expect something
from you, you need to expect their input
equally
Engagement – enjoy and make the best out of
it!
Reflection - de-briefing, identify rooms of
improvement and plan your next collaboration

Q:
“How can we get the
most out of a
business
collaboration?”
FAQ

Q:
“How can we get the
most out of a business
collaboration?”
Answer:
Networking!
Be friendly and
approachable.
Commercial awareness.
FAQ

Collaborations (5)
What businesses want…
• [1] – know more about you! - the work you
do, and how you match their CSR values
• [2] – less workload! - you fill in their gap
with robotics programming prowess

Collaborations (6)
Business etiquette:
• Conversational skill
• Exercise professionalism
• Proactive
• PUNCTUALITY and be prompt with e-
mails!

Future hurdles
Competition with other groups
Cost reduction: lean method, cost
effectiveness
Strapped cash flow

Summary
 Collaboration: working jointly to achieve
commercial goals.
 Identify the business’ need
 Commercial awareness: networking,
professionalism

[Thank you]
- Question & Answer -

Robogals SINE 2017 - Collaboration

More Related Content

Similar to Robogals SINE 2017 - Collaboration (20)

More from Kelvin Lam (18)

Recently uploaded (20)

Robogals SINE 2017 - Collaboration