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Collaborative Filtering
is a technique used by some recommender systems
NCKU-hpds TienYang
E-Commerce
Collaborative filtering is a method of making
automatic predictions (filtering) about the
interests of a user by collecting preferences or
taste information from many users
(collaborating). from wiki
when we choose one book,amazon will recommend
other book we maybe like
how amazon know what I like?
1. Weight all users with respect to similarity with active user
2. Select a subset of users to use as a set of predictors
3. Compute a prediction from a weighted combination of selected
neighbors’ ratings
1. Weight all users with respect to similarity with active user
simple
compute
Nathan [5,1,5]
Joe [5,2,5]
John [2,5,2.5]
Al [2,2,4]
use cosine compute similarity
cos (Nathan,Joe) 0.99
cos (Nathan,John) 0.64
cos (Nathan,Al) 0.91
1. Weight all users with respect to similarity with active user
2. Select a subset of users to use as a set of predictors
if there are hundreds of user,
we can choose the higher similarity
choose n of m(sum of user is m)
1. Weight all users with respect to similarity with active user
cos (Nathan,Joe) 0.99
cos (Nathan,John) 0.64
cos (Nathan,Al) 0.91 ? = 3.03
2. Select a subset of users to use as a set of predictors
3. Compute a prediction from a weighted combination of
selected neighbors’ ratings
(0.99*4+0.64*3+0.91*2)
(0.99+0.64+0.91)
0.99
0.64
0.91
✤ User-Based CF
✤ Item-Based CF
compute similarity base on user
compute similarity base on item
✤ User-Based CF
compute similarity base on user
if predict user A to item4 rating
user B to item4 rating is 5
user F to item4 rating is 1
user A to item4 =
5 * similarities (user A, user B) + 1 * similarities (user A, user F)
similarities (user A, user B) + similarities (user A, user F)
✤ Item-Based CF
compute similarity base on item
if predict user A to item4 rating
user A to item2 rating is 1
user A to item3 rating is 2user A to item4 =
1 * similarities (item2, item4) + 2 * similarities (item3, item4)
similarities (item2, item4) + similarities (item3, item4)
similarity!?
Cosine Similarity
Pearson Correlation Similarity
how about
?
(1,-1)
j
Covariance
Pearson Correlation Similarity
(1,-1)
apple milk toast
sam 2 0 4
john 5 5 3
tim 2 4 ?
u
i
j
Ri = (2+5)/2 Rj = (4+3)/2
Pearson Correlation Similarity
what is different between
?
Pearson Correlation SimilarityCosine Similarity
AWS:
lower user bias!
what is different between
Pearson Correlation Similarity
Cosine Similarity Adjusted Cosine Similarity
advanced
average user rating
average item rating
apple milk toast
sam 2 0 4
john 5 5 3
tim 2 4 ?
u
i
j
2 * similarities (apple, toast) + 4 * similarities (milk, toast)
similarities (apple, toast) + similarities (milk, toast)
? =
so
1. Weight all items with respect to similarity with active items
2. Select a subset of items to use as a set of predictors
3. Compute a prediction from a weighted combination of selected
neighbors’ ratings
choose n of m(sum of user is m)
Collaborative Filtering problem ?
Cold-start
Sparsity
Scalability
ALS-Alternating Least Squares
SVD-singular value decomposition
Hybrid Recommendation Systems
Scaling-Up Item-Based Collaborative Filtering
Recommendation Algorithm Based on Hadoop
Collaborative Filtering Gist
Collaborative Filtering ipynb online
Scaling-up Item-based Collaborative Filtering
Recommendation Algorithm based on Hadoop PPT
code and PPT
reference
Item-based collaborative filtering Algorithm
Collaborative filtering wiki
Pearson correlation coefficient wiki
協同過濾法 (collaborative Filtering) 及相關概念

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Collaborative filtering

  • 1. Collaborative Filtering is a technique used by some recommender systems NCKU-hpds TienYang
  • 2. E-Commerce Collaborative filtering is a method of making automatic predictions (filtering) about the interests of a user by collecting preferences or taste information from many users (collaborating). from wiki
  • 3. when we choose one book,amazon will recommend other book we maybe like
  • 4. how amazon know what I like?
  • 5. 1. Weight all users with respect to similarity with active user 2. Select a subset of users to use as a set of predictors 3. Compute a prediction from a weighted combination of selected neighbors’ ratings
  • 6. 1. Weight all users with respect to similarity with active user simple compute Nathan [5,1,5] Joe [5,2,5] John [2,5,2.5] Al [2,2,4] use cosine compute similarity cos (Nathan,Joe) 0.99 cos (Nathan,John) 0.64 cos (Nathan,Al) 0.91
  • 7. 1. Weight all users with respect to similarity with active user 2. Select a subset of users to use as a set of predictors if there are hundreds of user, we can choose the higher similarity choose n of m(sum of user is m)
  • 8. 1. Weight all users with respect to similarity with active user cos (Nathan,Joe) 0.99 cos (Nathan,John) 0.64 cos (Nathan,Al) 0.91 ? = 3.03 2. Select a subset of users to use as a set of predictors 3. Compute a prediction from a weighted combination of selected neighbors’ ratings (0.99*4+0.64*3+0.91*2) (0.99+0.64+0.91) 0.99 0.64 0.91
  • 9. ✤ User-Based CF ✤ Item-Based CF compute similarity base on user compute similarity base on item
  • 10. ✤ User-Based CF compute similarity base on user if predict user A to item4 rating user B to item4 rating is 5 user F to item4 rating is 1 user A to item4 = 5 * similarities (user A, user B) + 1 * similarities (user A, user F) similarities (user A, user B) + similarities (user A, user F)
  • 11. ✤ Item-Based CF compute similarity base on item if predict user A to item4 rating user A to item2 rating is 1 user A to item3 rating is 2user A to item4 = 1 * similarities (item2, item4) + 2 * similarities (item3, item4) similarities (item2, item4) + similarities (item3, item4)
  • 12. similarity!? Cosine Similarity Pearson Correlation Similarity how about ? (1,-1)
  • 14. apple milk toast sam 2 0 4 john 5 5 3 tim 2 4 ? u i j Ri = (2+5)/2 Rj = (4+3)/2 Pearson Correlation Similarity
  • 15. what is different between ? Pearson Correlation SimilarityCosine Similarity AWS: lower user bias!
  • 16. what is different between Pearson Correlation Similarity Cosine Similarity Adjusted Cosine Similarity advanced average user rating average item rating
  • 17. apple milk toast sam 2 0 4 john 5 5 3 tim 2 4 ? u i j 2 * similarities (apple, toast) + 4 * similarities (milk, toast) similarities (apple, toast) + similarities (milk, toast) ? =
  • 18. so 1. Weight all items with respect to similarity with active items 2. Select a subset of items to use as a set of predictors 3. Compute a prediction from a weighted combination of selected neighbors’ ratings choose n of m(sum of user is m)
  • 19. Collaborative Filtering problem ? Cold-start Sparsity Scalability ALS-Alternating Least Squares SVD-singular value decomposition Hybrid Recommendation Systems Scaling-Up Item-Based Collaborative Filtering Recommendation Algorithm Based on Hadoop
  • 20. Collaborative Filtering Gist Collaborative Filtering ipynb online Scaling-up Item-based Collaborative Filtering Recommendation Algorithm based on Hadoop PPT code and PPT
  • 21. reference Item-based collaborative filtering Algorithm Collaborative filtering wiki Pearson correlation coefficient wiki 協同過濾法 (collaborative Filtering) 及相關概念