Collaborative Sketching for UX
Robert Stribley
10/22/13
Collaborative Sketching for UX
Arguably, we’ve
been sketching for
eons
But now, we’re sketching
more than ever
• IdeaPaint Inc makes a paint
that turns any surface into a
whiteboard
• Its sales have doubled every
year since introduced in 2008
• More than ½ its business is in
the workplace

See “Doodling for Dollars,” Wall Street Journal, April 24, 2012
Why sketch?
• Enable communication
• Make abstract
concepts concrete
• Iterate on ideas
• Jumpstart
collaboration
• Ensure recollection
• Humanize ideas
What can I sketch?
• Home pages
• Category pages
• Product pages
• Wizards & widgets
• Search results
• Process Flows
• Anything, really
And there’s so
much more to
sketch for …
• Smartphones
• Tablets
• Google Glass
• iWatches
• Responsive design
• Ubiquitous
computing
Who can sketch?
• Information architects
• Interaction designers
• Graphic designers
• Content strategists
• Project managers
• Business analysts
• Functional analysts
• Developers
• Client directors
Really, anyone can
sketch

Cartoon by XKCD
A few ways we sketch at
Razorfish:
•
•
•
•
•

Solo
Sketch to comp
Communicate to client
Storyboarding
As a team – collaboratively
What sketching isn’t …
• Sketching isn’t only for
designers
• Sketching isn’t difficult
• Sketching isn’t drawing
You don’t need to be
Michelangelo to participate
However, we can
learn from the pros
Who often begin
with a sketch
Adding layers, detail,
color
Until they complete
their masterpiece
A Quick Case Study
Any idea what this is a sketch of?
Twitter
[This sketch] has very special significance – it's hanging in the office somewhere
with one other page. Whenever I'm thinking about something, I really like to take
out the yellow notepad and get it down.
– Jack Dorsey, Twitter

“twttr sketch”

Twitter.com
Some Advice from the Experts
“There are techniques
and processes whereby
we can put experience
front and center in design.
My belief is that the basis
for doing so lies in
extending the traditional
practice of sketching.”
- Bill Buxton

Bill Buxton
Sketching User
Experiences
Attributes of a Sketch
•Quick
•Timely
•Inexpensive
•Disposable

•Plentiful
•Clear vocabulary
•Distinct gesture
•Minimal detail
•Appropriate degree of refinement
•Suggest & explore rather than confirm
•Ambiguity

Bill Buxton
Sketching User
Experiences
"There is no more powerful
way to prove that we know
something well than to draw a
simple picture of it. And there
is no more powerful way to
see hidden solutions than to
pick up a pen and draw out
the pieces of our problem."

Dan Roam
The Back of the
Napkin
Collaborative Sketching for UX
Collaborative Sketching
For the purposes
of today’s
workshop,
sketching is …
•Quick
•Simple
•Collaborative
All the tools you
need:
Paper
Sharpies

Photo by JasonTank, Flickr
Defining Collaborative Sketching
Origins
• Rooted in Design Studio Methodology
• Grew out of industrial design and architecture
• No “rockstars”
• Different versions/methods
• For example, Todd Zaki Warfel, Message First, talks
about …
• Create. Pitch. Critique.
• 6.8.5 game
Methodology
• Sketch
• Limit your time
• Don’t worry about mistakes or style
Goals
• Benefit from the participation of your colleagues
• Communicate ideas effectively by visualizing
them
• Quickly generate ideas and refine through
iterations
Process:
1. Discuss
2. Sketch
3. Share
4. Revise
Discuss
• Discuss the experience you’re sketching
• What’s its purpose?
• What features are necessary?
• How would you prioritize them?
• What’s the audience?
• However, you are not discussing layout or design
• Just the problem you’re trying to solve
• No sketching yet
Sketch
• Sketch silently
• Limit your time – 5, 10 minutes
• Sketch as much has possible, as many different
ideas as possible
• Emphasis is on quantity of ideas not quality of
sketches
Share
• Review your work with your team
• Keep it short – 60 seconds each
• You provide feedback to others
• What you like
• Questions about didn’t work for you
• You’re not grilling your colleagues and this is
not a competition
Revise
• Now begin your wireframe with a more informed
view, more and better ideas
• And sketch again if you need to
Collaborative Sketching for UX
Collaborative Sketching for UX
Collaborative Sketching for UX
Now, it’s your turn
Our Exercise
What to do?
Our Exercise:
A home page for Events.com
• A website for finding local events
– Listed by category
– Listed by date
– Listed by ???

• Who is the audience?
– Personas
Our Exercise:
Consider other
event sites you’re
familiar with. This
will be your
“competitive
analysis”
Our Exercise:
In teams, sketch your ideas.
Events.com Home Page
1. Take 10 minutes to discuss
what features belong here
2. Sketch your ideas silently for 10
minutes
3. Share your sketches with your
team
4. Sketch again, incorporating
what you learned from others

Discuss

Sketch
Share
Revise
Our Exercise:

1. Take 10 minutes to discuss what features
belong here
Our Exercise:

2. Sketch your ideas silently for 10 minutes
Our Exercise:

3. Share your sketches with your team
Our Exercise:

4. Sketch again, incorporating what you
learned from others
Some Resources
Collaborative Sketching for UX
Online Reading & Viewing
Introduction to Design Studio Methodology
http://uxmag.com/articles/introduction-to-design-studio-methodology

The Design Studio Method – Presentation by
Todd Zaki Warfel
https://vimeo.com/37861987
Sketching Tools
The following apps are all
for the iPad:
• Adobe Ideas
• Bamboo Paper
• Muji Notebook
• Penultimate
• SketchBook Pro
• Paper
Prototyping With
Sketches
AppSeed
Currently a Kickstarter
projects, AppSeed allows
you to turn your app
sketches into working
mobile prototypes
"Sketching is simply the fastest way to
test ideas and visually brainstorm”
– Greg Goralski, AppSeed creator
thanks

www.slideshare.net/stribs

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Collaborative Sketching for UX

  • 1. Collaborative Sketching for UX Robert Stribley 10/22/13
  • 4. But now, we’re sketching more than ever • IdeaPaint Inc makes a paint that turns any surface into a whiteboard • Its sales have doubled every year since introduced in 2008 • More than ½ its business is in the workplace See “Doodling for Dollars,” Wall Street Journal, April 24, 2012
  • 5. Why sketch? • Enable communication • Make abstract concepts concrete • Iterate on ideas • Jumpstart collaboration • Ensure recollection • Humanize ideas
  • 6. What can I sketch? • Home pages • Category pages • Product pages • Wizards & widgets • Search results • Process Flows • Anything, really
  • 7. And there’s so much more to sketch for … • Smartphones • Tablets • Google Glass • iWatches • Responsive design • Ubiquitous computing
  • 8. Who can sketch? • Information architects • Interaction designers • Graphic designers • Content strategists • Project managers • Business analysts • Functional analysts • Developers • Client directors
  • 10. A few ways we sketch at Razorfish: • • • • • Solo Sketch to comp Communicate to client Storyboarding As a team – collaboratively
  • 11. What sketching isn’t … • Sketching isn’t only for designers • Sketching isn’t difficult • Sketching isn’t drawing You don’t need to be Michelangelo to participate
  • 12. However, we can learn from the pros
  • 16. A Quick Case Study
  • 17. Any idea what this is a sketch of?
  • 18. Twitter [This sketch] has very special significance – it's hanging in the office somewhere with one other page. Whenever I'm thinking about something, I really like to take out the yellow notepad and get it down. – Jack Dorsey, Twitter “twttr sketch” Twitter.com
  • 19. Some Advice from the Experts
  • 20. “There are techniques and processes whereby we can put experience front and center in design. My belief is that the basis for doing so lies in extending the traditional practice of sketching.” - Bill Buxton Bill Buxton Sketching User Experiences
  • 21. Attributes of a Sketch •Quick •Timely •Inexpensive •Disposable •Plentiful •Clear vocabulary •Distinct gesture •Minimal detail •Appropriate degree of refinement •Suggest & explore rather than confirm •Ambiguity Bill Buxton Sketching User Experiences
  • 22. "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem." Dan Roam The Back of the Napkin
  • 25. For the purposes of today’s workshop, sketching is … •Quick •Simple •Collaborative
  • 26. All the tools you need: Paper Sharpies Photo by JasonTank, Flickr
  • 27. Defining Collaborative Sketching Origins • Rooted in Design Studio Methodology • Grew out of industrial design and architecture • No “rockstars” • Different versions/methods • For example, Todd Zaki Warfel, Message First, talks about … • Create. Pitch. Critique. • 6.8.5 game
  • 28. Methodology • Sketch • Limit your time • Don’t worry about mistakes or style Goals • Benefit from the participation of your colleagues • Communicate ideas effectively by visualizing them • Quickly generate ideas and refine through iterations
  • 30. Discuss • Discuss the experience you’re sketching • What’s its purpose? • What features are necessary? • How would you prioritize them? • What’s the audience? • However, you are not discussing layout or design • Just the problem you’re trying to solve • No sketching yet
  • 31. Sketch • Sketch silently • Limit your time – 5, 10 minutes • Sketch as much has possible, as many different ideas as possible • Emphasis is on quantity of ideas not quality of sketches
  • 32. Share • Review your work with your team • Keep it short – 60 seconds each • You provide feedback to others • What you like • Questions about didn’t work for you • You’re not grilling your colleagues and this is not a competition
  • 33. Revise • Now begin your wireframe with a more informed view, more and better ideas • And sketch again if you need to
  • 40. Our Exercise: A home page for Events.com • A website for finding local events – Listed by category – Listed by date – Listed by ??? • Who is the audience? – Personas
  • 41. Our Exercise: Consider other event sites you’re familiar with. This will be your “competitive analysis”
  • 42. Our Exercise: In teams, sketch your ideas. Events.com Home Page 1. Take 10 minutes to discuss what features belong here 2. Sketch your ideas silently for 10 minutes 3. Share your sketches with your team 4. Sketch again, incorporating what you learned from others Discuss Sketch Share Revise
  • 43. Our Exercise: 1. Take 10 minutes to discuss what features belong here
  • 44. Our Exercise: 2. Sketch your ideas silently for 10 minutes
  • 45. Our Exercise: 3. Share your sketches with your team
  • 46. Our Exercise: 4. Sketch again, incorporating what you learned from others
  • 49. Online Reading & Viewing Introduction to Design Studio Methodology http://uxmag.com/articles/introduction-to-design-studio-methodology The Design Studio Method – Presentation by Todd Zaki Warfel https://vimeo.com/37861987
  • 50. Sketching Tools The following apps are all for the iPad: • Adobe Ideas • Bamboo Paper • Muji Notebook • Penultimate • SketchBook Pro • Paper
  • 51. Prototyping With Sketches AppSeed Currently a Kickstarter projects, AppSeed allows you to turn your app sketches into working mobile prototypes "Sketching is simply the fastest way to test ideas and visually brainstorm” – Greg Goralski, AppSeed creator

Editor's Notes

  • #3: “Aerial Screw” sketch by Leonardo DaVinci - circa 1483
  • #4: Cave painting in Lascaux, France
  • #5: Reference - “Doodling for Dollars,” Wall Street Journal, April 24, 2012
  • #7: Sketches by Razorfish UX
  • #8: Image by Andreas Aronsson – http://andreasaronsson.com/2012/06/14/sketching-myself/
  • #10: XKCD Cartoon http://xkcd.com/386/
  • #13: Sketch by Edward Hopper – Photo by Robert Stribley
  • #14: Sketch by Edward Hopper– Photo by Robert Stribley
  • #15: Sketch by Edward Hopper – Photo by Robert Stribley
  • #16: “Nighthawks” by Edward Hopper, 1942 – Photo by Robert Stribley
  • #24: Common precognitive visual attributes – from The Back of the Napkin – Dan Roam
  • #25: Our Exercise
  • #27: Photo by JasonTank, Flickr
  • #28: Defining Collaborative Sketching
  • #30: Our Exercise
  • #31: Our Exercise
  • #32: Our Exercise
  • #33: Our Exercise
  • #34: Our Exercise
  • #39: Our Exercise
  • #40: Photo: Flickr.com/stribs
  • #42: Refer to websites: Flavorpill, NYCgo, Eventful, etc
  • #48: Resources
  • #49: Books: Sketching User Experiences by Bill Buxton, The Back of the Napkin by Dan Roam
  • #51: Sketching Apps
  • #52: Prototyping with sketches – source: http://www.fastcodesign.com/3017637/kickstarting-appseed-turns-your-sketches-into-apps
  • #53: thanks