Collaborative Watch: the AFP case study
1 like519 views
This document discusses the implementation of a collaborative intelligence platform by Agence France-Presse (AFP) using XWiki, aimed at addressing challenges within the media sector. The platform integrates diverse information sources to enhance knowledge sharing among editorial and sales teams, improving their ability to respond to market changes. Benefits include time savings and better access to archived documents, fostering an overall improvement in market knowledge and collaborative efforts.
Collaborative Watch: the AFP case study
- 1. CASE STUDY iBusiness: a collaborative and shared intelligence
- 2. XWiki SAS - 35/37, rue Beaubourg - 75003 Paris Tel: +33 (0)1 45 42 40 90 Fax: +33 (0)9 59 26 92 14 Email: contact@xwiki.com Website: www.xwiki.com 2 All branches of the editorial, sales and marketing teams from Agence France Presse have very good knowledge of the media market and technological developments involved in changing business models. In order to sustain this capital of information, it was decided to provide these teams with a collaborative intelligence platform, developed on a wiki, which allows everyone to learn and inform its employees. Background and issues AFP is a global news agency delivering a fast, accurate, and in-depth coverage of the events of interest on the international stage in 6 languages and several formats (video, text, photos, multimedia and graphics). While the main market of the AFP, the media, is facing many complex issues (downward trend in readership, dispersion of the audiences, development of 'nomadism', transfer of advertising revenues...), it is essential for both the editorial directions and the marketing and sales network to control these problems, by having a compete view of the movements taking place in this sector. The needs Taking into account that the sources of relevant information can be extremely diverse (newspapers, blogs...) and the sectorial intelligence was already experimented by the teams, it was decided to design a "node"; this had the structure of a single platform that allows any user to be informed and find all relevant information according to the markets and products he is in charge of, and in the meantime, to post articles, reviews, analyzes just in a few clicks. Sector: media Need: providing a collaborative intelligence platform to the AFP correspondents Solution: collaborative intelligence Product: XWiki Enterprise “XWiki is not a traditional wiki; it's an "extended" wiki which offered many features that we were looking for, such as the export of pages to PDFs or the application programming interface. Another thing that impressed us is the fact that the XWiki products were open source. In other words, it was possible to test a product and to make a prototype without a big investment; this contributed to its implementation.” (Denis Teyssou, Medialab R&D editorial responsible)
- 3. XWiki SAS - 35/37, rue Beaubourg - 75003 Paris Tel: +33 (0)1 45 42 40 90 Fax: +33 (0)9 59 26 92 14 Email: contact@xwiki.com Website: www.xwiki.com 3 iBusiness Platform All the members of the editorial direction and of the sales and marketing networks around the world are welcomed to use the iBusiness platform as both an information source and as means of sharing (contributions in the form of articles, analysis, comments) on the media sector. Several "professional watchers" in the AFP use the XWiki Watch module, in which over a hundred qualified RSS feeds (on "media and technology") were integrated, in order to select the significant information for the community users. As for the users, they are invited to contribute directly to the site built with the XWiki open source solution, in the proposed to them structure (region spaces, market spaces, product spaces). By setting their profile, each user can be notified by mail or by a RSS feed about the new contributions available online (due to the "watchmen" or other users), depending on their interests. Benefits While it is always difficult to quantify the benefits of business intelligence, we can highlight the following points: time saving for all users who already had a business intelligence "craft" (daily search for information on search engines and sharing via email). This site allows them both to inform, to be informed and quickly find archived documents improvement of capital knowledge on markets, customers, products and technologies for all active users, and also for those who didn't practice a regular business collaborative intelligence before the establishment of the particular site