Combination of main and ancillary products
- 1. Combination of main and ancillary products
- 2. Mise-en-scene Costume • The costume worn in my images for my poster and magazine cover was the same as one of the dresses worn within the trailer. This creates brand identity as people would see the trailer, and associate the images on the poster and magazine cover with the movie. Lighting • The main lighting used in the trailer is low key, as this was conventional. This low-key lighting is used on the image on the magazine cover, which would create a brand identity, but the one used on the poster is high key, so this would not link with the only two products. Props • There are no props shown in the images for the poster and magazine cover, but there are some used within the trailer. This would mean that the three products would not link together very well, as the props don’t feature in/on all of the products. This would not be appealing to the audience as they would not be able to establish a link between the three products
- 3. Language • The language used on my poster and on my trailer link well. This is as there is the use of the same language, which is shown in the screenshot of the title and part of the poster saying ‘from the producers of possession and killer’. The use of this same language on two of the products would establish a link between the two, which would be appealing to the audience and also would create a brand identity. • The language used on the magazine cover does not link to the other two products well. This is as the language used on this cover was more conventional for the form used, so mentions interviews and other horror movies, whereas the poster and trailer use language which intrigues you into the film and links more to the genre of film. This lack of the same language on the magazine cover would mean that there wasn’t much of a brand identity used, and that this would not be as easily linked with the trailer than the poster would be. • The only similar language between the 3 products would be the title of the film, and the mention of other films, which would establish a slight link between them, but not a strong brand identity.
- 4. Fonts Each of the three products use a similar font for the title of the movie. The ones used on the magazine cover and the poster link better together, as they are the same. This creates a brand identity between these two, and they would be quickly linked together. The font used throughout the trailer of the film is similar, but not exactly the same. This means that it would be harder to create a link before the title of the film had been seen. All of the fonts used for the trailer, poster and magazine cover are sans serif fonts, which would mean that a brand identity could be established this way. This would be appealing to the audience as they would be able to link the three products together. The fonts used for the language of ‘from the makers of killer and possession’ is similar for the trailer and the poster. This would establish a brand identity between these two, and allow a clear link to be established between the trailer and poster. The majority of the fonts used on the poster are the same, which would mean that if the audience looked at this poster they would relate this font with the film. this would create a brand identity between this font and the film. This font is used on the title on the magazine cover, but on no other text in my trailer or magazine cover, which would mean that the brand identity would not be strong and the audience would not link the different products together.
- 5. Images compared with shot types The images used on the poster and magazine cover link well with the ones used most frequently in the trailer. These are close ups and mid shots, and the ones on the poster and magazine covers are mid-shots. This would mean that the audience could watch the trailer and relate it to the poster and magazine cover. This does not establish a brand identity as well as there is a variety of shot types used within the trailer, but I haven’t shown this variety on my poster or magazine cover, and have just used similar shots.
- 6. Colours The majority of colours used for all of the fonts which relate to the film are white, except from the tagline about an interview on the magazine cover and name of the actors. This shows a use of brand identity on the colour of fonts, and the audience would relate this colour font to the film. The title is always in the colour white on each of the products, which establishes a link between the three and also uses brand identity for the colours.
- 7. Overall There is a clear brand identity shown in the use of costume, colours, and fonts. The brand identity is stronger between the trailer and the poster with the use of language and fonts. There is also a clear brand identity with the images used and the shots used most frequently within the trailer. Areas which I have not established a brand identity include props, language used on the magazine cover and the lighting used on the poster. There is a slight brand identity used over all three of the products, but the poster and the trailer link together better, showing I have not considered brand identity as well when making my magazine cover.