Comcom Prez 2010 Km Lite
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The ComBar is a rotating content channel on mobile home screens that allows users to read, click through, download, and redeem content. It provides brands and advertisers a way to interact with consumers by delivering targeted content, exclusive discounts, coupons, RSS feeds, and building customer databases. Pilots have shown click through rates of 10-12% on initial banner updates and 8-10% over subsequent days. The company is launching commercially in Thailand and Norway and conducting other pre-installation pilots globally.
Comcom Prez 2010 Km Lite
- 2. The ComBar
- 3. What is the ‘ComBar’ …a living, breathing content channel on the mobile home screen Rotating Content Select to Pop-UP Interact With Content • Read • Click Through • Download • Redeem
- 4. What Can You Do With The ComBar?
- 5. For Content, Retail, Sponsorship or Ad Sales
- 6. But does it work ??
- 7. A Larger Slice of the Cake!
- 8. !"#$%!&%'%()*%+),-*% From ‘ordinary’ phone to ‘app-rich’ …and of course, we can also support iPhone development!
- 9. iPhone and iPad% • .$/)%0"1%2,1/3*1% %/)*%401#$5%1*6$037-%21*8$*1%#*9*:02*1%0;%$<)03*%,3#%$<,#%,22-= %
- 10. TV2 and TV3 in Norway%
- 11. Dagbladet - Largest Newspaper in Norway%
- 12. Where Are We Today? • Commercial Launch in Thailand 1. Dtac 2. AIS 3. True Move • Impending Launch in Norway • Telenor “Playground Agreement” • Commercial Pilot with one of the world´s largest operators • Preinstall Pilot with Nokia • Preinstall Pilot with Samart
- 13. Who Are We? Svein Johnsen CEO Kelly Moulton Director Anders Solheim Marketing Ådne Tveit Biz Dev Scott Davies Sales Arvid Torset CTO Helge Stormoen CFO %%
- 14. What We Offer Brand/Advertiser CRM Consumer User segmentation Banner Management Reporting / Analysis Order Banner Activity log Reporting and invoice
- 15. From advertiser to end user… ……and back
- 17. Thailand Joint Venture with BEC Tero • The leading privately held media company in Thailand. • We supply tech; they supply sales and marketing • Live with all of the major operators
- 18. Austria Trial Commercial trial with major global operator • Users invited by SMS • 250 users • 25 advertisers: (McDonalds, Red Cross, Coca Cola, Kellogs, Biotherm.) • Media Partner (Der Kurier) with news feeds (RSS) • Results • 10-12% clickrate first day with every banner update • 8-10% clickrate first four days.
- 19. The ComBar Interactive Experience 9 Reasons Why…..
- 20. 1: Click to activate full screen… Non intrusive… … yet high impact & long dwell times
- 21. … Interact with Rich Media Pop Ups
- 22. 2: Get Rich Updated Content News Feeds Weather Feeds Coupons, Barcodes, SMS vouchers Direct Trackable Advertising Results Feeds Sponsorship Content Marketing Promotions VIP Services Etc…%
- 23. 3. Content Rotates with Every Click Every user interaction with the phone rotates the content, as well as users being able to manually flick though.
- 24. 4: Capture & Target Your Customers Offers, Click-throughs, VIP Content, SMS Drivers, etc…
- 25. 5: Exclusive Discounts / Content
- 26. 6: Coupons / Vouchers / Tickets Distribute unique 2d digital barcodes directly to the users mobile which can be redeemed in store, in venue, in Stadium, etc. >$-/1$?"/*%@*#*82A03%+0#*-%03*%0;%/B0%B,C-% 1) Directly scanned into your POS via handset scanner or 2) Manual entry against a web-based database Dependent on POS capabilities
- 27. 7: RSS Feeds = Up To Date Info Keep content up-to-date and relevant… World News Localisation Weather Sports Special “act now” offers Social media harvesting & push updating
- 28. 8: Build Dialogues/Databases • Publish content directly to ComBar screen • Instantly response to queries • Build an opt in database • Develop unique customer databases… • Profile customers by activities • Track Interaction Courtesy of our partner, vidamo.no
- 29. 9: Self service back-end More Magic Behind The Scenes • Publish bespoke content directly to idle screen • Advanced monitoring of user behavior • Automated reports • Avail in Q1 2011
- 30. Contact Bergen, Norway Kelly Moulton, Director kelly@comcom.no www.comcom.no