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Common Event Mistakes and How to Avoid Them
SOME OF THE MOST
COMMON EVENT
MISTAKES AND HOW TO
AVOID THEM
WHY YOU SHOULD
POSTPONE YOUR EVENT IF
YOU CAN’T ANSWER
THESE VITAL QUESTIONS
WHAT IMPRESSION?
USE THOSE IDEAL
COMMENTS TO BASE
EVENT DECISIONS ON
HOW MUCH SHOULD I CHARGE?
WHO IS IN THE ROOM?
WHO WANT’S TO GET
THEIR BRAND IN-FRONT
OF THEM?
Ask your ideal guest:
“What do you think about the
price point for this event?”
Common Event Mistakes and How to Avoid Them
WILL PEOPLE ATTEND FOR
FREE FOOD AND WINE?
• Guest Speakers
• Information they will learn
• Networking opportunity they can’t
create on their own
• An experience they wouldn’t
normally have
DRIVING FORCES THAT MAKE PEOPLE
ATTEND
SMALL MISTAKES ON AN
EVENT INVITATION THAT
CAN DECREASE YOUR
GUEST ATTENDANCE
EMAILING YOUR
INVITATION AS A
BEAUTIFUL IMAGE
Common Event Mistakes and How to Avoid Them
Common Event Mistakes and How to Avoid Them
Common Event Mistakes and How to Avoid Them
NOT REPEATING THE
INFORMATION FROM YOUR
INVITATION ON YOUR BOOKING
PAGE
Common Event Mistakes and How to Avoid Them
Common Event Mistakes and How to Avoid Them
Question:
“What are 5 things people
will learn as a result of
listening to your
presentation?”
Common Event Mistakes and How to Avoid Them
THE GOOD THE BAD
AND THE UGLY
OF EVENT
CONFIRMATION EMAILS
Common Event Mistakes and How to Avoid Them
Just because somebody
RSVP's to your event it
doesn’t mean they are going
to show up
www.zapier.com
ics and Google calendar links
GUEST SPEAKERS, MC’S AND
PANEL MEMBERS HOW A LACK
OF INFORMATION CAN LEAD TO
THEM NOT TURNING UP OR
CANCELLING ON YOU LAST
MINUTE
• Format of presentation (16:9 or 4:3)
• AV check time
• Presentation start and end time
• Room name within the venue
• Where is the meeting point
• AV equipment provided
WHAT DO WE SEND TO OUR SPEAKERS?
Common Event Mistakes and How to Avoid Them
www.wufoo.com
Common Event Mistakes and How to Avoid Them
Common Event Mistakes and How to Avoid Them
Common Event Mistakes and How to Avoid Them
Common Event Mistakes and How to Avoid Them
Common Event Mistakes and How to Avoid Them
DON’T IGNORE THE EVENT
GODS, ARE YOU PAYING
ATTENTION TO THE
SIGNS?
Common Event Mistakes and How to Avoid Them
ON THE DAY HINTS
AND TIPS FOR A
SEAMLESS EVENT
PREPERATION
PREPERATION
PREPERATION
PREPERATION
PREPERATION
Common Event Mistakes and How to Avoid Them
Common Event Mistakes and How to Avoid Them
Common Event Mistakes and How to Avoid Them
A GREAT EVENT
MANAGER
IS LIKE A DUCK
Common Event Mistakes and How to Avoid Them

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Common Event Mistakes and How to Avoid Them