Communicate Effectively for Engagement: Email to Pushpage
- 2. Communicate Effectively for Engagement: Pushpages to Email Whitney Donnelly and Julia Bannister
- 3. A little background... Students with involved parents, regardless of income or background, are more likely to: ● Earn higher grades & test scores, and enroll in higher-level programs ● Be promoted, pass their classes, and earn credit ● Attend school regularly ● Have better social skills, show improved behavior, and adapt well to school ● Graduate and go on to post-secondary education http://www.sedl.org/connections/resources/evidence.pdf
- 4. The Johns Hopkins University Center on School, Family, and Community Partnerships defines six categories of school- parent involvement. One of these categories is: Communicating, or working to educate families about their child's progress and school services and providing opportunities for parents to communicate with the school. http://www.centerforpubliceducation.org/Main-Menu/Public-education/Parent-Involvement/Parent-Involvement.html
- 5. Email Communication at Your School Build community! Connect with: ● Parents ● Students ● Alumni ● Teachers & departments ● Prospective families
- 6. Use your emails to get the right info to the right people at the right time. Your e-newsletters (Pushpages) should act as your school's strategic communication tool. If your constituents are only going to read ONE communication from you, it should be your e- newsletter.
- 7. You decide: Who to send it to How often (monthly? weekly?) The layout - keep mobile in mind! The content Consider making your e-newsletter about the highlights of life at your school. Include information on school events, philosophy, leadership vision, major changes, and fundraising opportunities. Find a format that works and stick to it.
- 8. The facts: ● Sent out every Wednesday between 2:30 & 4:30 pm ET ● Sent to primary notifications at all existing schools, plus those who've "raised their hand" to be a part of the distribution list ● Content includes all new blog posts since last week (usually 2), event announcements, Support Tip of the Week, recently launched sites, recent school upgrades, and occasional links to outside events ● Goals: educate schools about opportunities and new product info, drive traffic to our site, and increase engagement
- 9. My tips: Set goals Keep mobile in mind Be consistent, but flexible Keep an eye on engagement Highlight the most important info
- 10. What communication tools does WhippleHill offer?
- 11. Targeted Communication Delivery Methods: ● Custom Activity Stream ● WhippleHill Inbox Messaging ● Class/Team Roster Bulk Messaging ● Email/Text Notification Preferences ○ News, Announcements ○ Games, Practices ○ Inbox ● HTML Newsletter/ Pushpage
- 12. Communication Purpose: ● Strategic ● Informational ● Operational ● Educational ● Personal
- 13. Communication Purpose: ● Strategic ● Informational ● Operational ● Educational ● Personal Delivery Method: ● Activity Stream ● Inbox Messaging ● Bulk Messaging ● Notification ● Pushpage
- 14. Pushpage Features: ● Same features in Podium and onMessage ● Self-managed Templates ● Targeted Dynamic Distribution Groups ● HTML formatting ● Open Rates* ● Click-through content and tracking ● Website Message Archive
- 15. Peddie School Alumni Connection Pushpage 4/25/2013
- 18. Click Thru to Content
- 20. North Shore Country Day School Mobile-Specific Pushpage Alumni Mobile News - June 2013 (300 pixels)
- 23. Tips for Working (Communicating) Smarter... ● Publish regularly- not more often ● Distribute and target consistently ● Repurpose existing content ● Encourage participation/ contribution ● Provide self-serve archives ● Offer preferences (web, email, text)
- 24. Now we'd like to open up the discussion to the independent school experts - YOU! Questions? Comments? Successes? Challenges?
- 25. Additional resources: http://bit.ly/12mR31w Let us know what you thought of this session! http://uc13.wikispaces.com/Survey+Links