Communicate Your Idea: A Practical Workshop
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This document outlines an upcoming workshop on communicating ideas effectively. The workshop will take place over two sessions, with the first session on September 30. It will cover why communication is important, how communication and work are changing, and components of effective communication like defining objectives, audiences, channels, and offers. Participants will do exercises to structure pitches and give feedback. The goals are for participants to get better at communicating their ideas and inspiring each other.
![[W]hat people want today
goes well beyond
technology and design.
They don’t just want four
wheels and a means to
steer, or to be surrounded
by music and information
wherever their eyes and
ears may roam. What
people are looking for now
is a way to reconnect with
their values: to ground how
they can, will, and should
live in the world.
John Maeda](https://image.slidesharecdn.com/communicateyourideapart1-130930172051-phpapp01/85/Communicate-Your-Idea-A-Practical-Workshop-18-320.jpg)
Communicate Your Idea: A Practical Workshop
- 1. Share #communicateyouridea Communicate Your Idea - A Practical Workshop In Two Parts Connect @rtrovatten Session 1: September 30 Produced for Exchang.es www.exchang.es/e/communication-made-clear
- 2. About me Education Bachelor in Communication, Roskilde University MA in Digital Media Management, Hyper Island Diploma Graduate, Strelka Institute Work Founder and director, T&P Copenhagen Advisor, Danish Cultural Minister Strategist, Danish Composers’ Society Clients Google BBC The UK Post Office 26 years old Born in Esbjerg, Denmark Works here at DI (Third Place & Exchang.es) Interested in strategy, education & technology
- 3. My motivation 1 Learn what it means to ‘exchange’ 2 Get practical with communication in ‘a Russian context’
- 5. “Woolly minded people write woolly memos, woolly letters and woolly speeches” David Ogilvy
- 6. Goals of this exchange 1 We all get better at communicating our ideas 2 We inspire each other and get to know some cool new ideas
- 7. Quick intro 1 Who are you? 2 What brings you here?
- 8. Roles and format We will all be learning and teaching each other My role will be to facilitate structure Your role will be to fill in the magic Today Thursday Thinking communication Doing communication
- 9. Why is communication important? Exercise
- 10. As a human being, member of society, you must clearly state your mind. It’s a responsibility. It is the way you identify yourself. Otherwise you don’t know who you are and why you are here. Ai Wei Wei
- 11. We have to articulate ourselves. - Otherwise we would be cows on a field. Werner Herzog
- 12. So, what’s changing today? Exercise
- 13. 70 60 50 40 20 0 1900 2006 Share of workforce 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 resource (routine) service (routine) production (routine) creative 30 10 Jobs are changing Source: Martin Prosperity Institute 2009 *Physical relabeled production
- 14. The nature of work is changing Case: Severe acute respiratory syndrome (SARS)
- 15. How we communicate is changing
- 16. The way we filter is changing
- 17. Group exercise 1 1 Define your objective - what your message is designed to do 2 Define your audience - who you want to have the attention of - 3 Define your channel - how you plan to get your message to them 4 Define your offer - what you offer and expect from them Take notes of your conversation, so you can share your main insights!
- 18. [W]hat people want today goes well beyond technology and design. They don’t just want four wheels and a means to steer, or to be surrounded by music and information wherever their eyes and ears may roam. What people are looking for now is a way to reconnect with their values: to ground how they can, will, and should live in the world. John Maeda
- 20. Illustration: Undercurrent Communication is an articulation of your strategy, and how you see the world
- 22. Transaction Relationor $ time $ time a product a costumer New logics
- 23. Examples of great communication
- 24. Shell - Platformate (1960) Produced by Ogilvy https://www.youtube.com/watch?v=eDgdp599_Gk
- 25. Apple - 1984 (1983) Agency: Chiat/Day https://www.youtube.com/watch?v=R706isyDrqI
- 26. Apple - Here’s To The Crazy Ones (1997) Agency: Chiat/Day https://www.youtube.com/watch?v=8rwsuXHA7RA
- 27. Who Why How What Call To ActionBeliefs Vision Method Offer Components of great communication
- 28. Who Why How What Call To ActionBeliefs Vision Method Offer Components of great communication Apple Shell Relation Transaction
- 30. Who Why How What Call To ActionBeliefs Vision Method Offer Components of great communication
- 32. Group exercise 2 Structure a one minute pitch - How you will communicate your offer Keep in mind: Who Why How What Call To Action Beliefs Vision Method Offer
- 33. Next time 1 Presentations 2 Feed-back 3 Work-sessions 4 Action-planning
- 34. Share #communicateyouridea Thanks, And see you again Thursday! Connect @rtrovatten / rtrovatten@gmail.com Session 1: September 30 Produced for Exchang.es www.exchang.es/e/communication-made-clear