Communicating with the media (IDS)
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This document provides information about communicating research to the media. It discusses two main tools - op-eds and press releases. For op-eds, the document highlights key considerations like being concise, relevant, and choosing the right messenger. Examples of published op-eds are also included. For press releases, the document notes they are a good way to announce newsworthy activities and research. It provides an example press release and lists key elements like punchy headlines and clear first paragraphs. The document concludes by suggesting researchers ask questions about their findings, methodology, policy implications and relevance when communicating with media.
Communicating with the media (IDS)
- 3. Introductory Video http://www.youtube.com/watch?v=6vpPKiQw358&fe ature=youtu.be Aditi Kapoor Director with Alternative Futures, a small think tank working on development research and communication. GENCAP is a thematic website set up on gender and climate change policy
- 4. What is the purpose of the webinar? Put simply our assumption is that: Good research communication can influence policy and stimulate debate Good research communication demonstrates the relevance of research to a wider public. The media play a central role in communicating research to the public / provide an access point to the public, and therefore are a key stakeholder for communicating policy implications. However they are only one source for channelling information. There are others!
- 5. What will the webinar cover? In this session we are focusing specifically on communicating with the media and will be highlighting two tools/ methods of reaching out to the media. Op eds – Opinion/ Editorials can be a good way to personalise research and explain complex information in a more conversational way. Press releases – A clear, cost effective and concise tool for sharing information that is newsworthy.
- 7. Key considerations for an Op-Ed? Be clear, concise and topical Avoid jargon Make it relevant Length Tone Choose the right messenger Submitting your article Do your homework Never get dejected
- 8. Press releases Press releases are a good tool for announcing activities and research outputs that are newsworthy. Editors receive hundreds of press releases - it’s important to make yours clear and engaging if you want them to be read and used
- 9. Key considerations for a press release NCAER press release example: http://www.ncaer.org/downloads/Medi aClips/Press/NCAER%20NN%20Press %20Release%20%20Dec%2018.pdf http://www.ncaer.org/downloads/MediaClip s/Press/NCAER%20NN%20Press%20Rele ase%20%20Dec%2018.pdf
- 10. Key considerations for a press release Be clear, concise and topical Punchy headlines Dates and contacts First paragraph tells all Quotes Spelling and grammar Photographs Targeted Distribution
- 11. Getting Your Message Right These are just two some simple tools for more effective communication. Regardless of which method you choose to communicate with the media – it helps to produce good communications if you ask yourself some simple questions in advance: What are your main findings? What is new about your research? Briefly explain your methodology ? What policy recommendations do your findings suggest? How is your research meaningful for the ordinary person? Do your findings contradict any views or sources? If so, which ones? Asking these general questions helps the journalist and the researcher to focus their answers and ultimately helps to get your message across.
- 12. THANK YOU