Communication Strategy
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The document outlines a communication strategy to introduce and gain support for the CSA S250 standard for mapping underground utility infrastructure. The strategy's key messages are that developing this standard was a logical step to better manage locating buried utilities, and that independent mapping efforts were progressing without coordination. The strategy identifies target audiences like utility owners and regulators, and delivery tactics including presentations at conferences and on websites, to communicate the standard's development process, scope, and status.
Communication Strategy
- 1. S250 Mapping of Underground Utility Infrastructure
- 2. Communication Strategy Overview CSA S250 Key Messages Communication Resources Target Audiences & Key Stakeholders Delivery Tactics
- 3. Communication Strategy Overview General: This communication strategy has been developed to introduce the development of and gain support of the S250 standard by taking the mystery out of the scope, intended use, stakeholders and impacts. Goal: Develop and execute on various tactics to introduce, educate, create awareness and update key stakeholders on the CSA S250 standard Timeline: Finalized in Q4 2008 and aligned with the final draft process to be ready for 2009 public review and publication Objective: To openly communicate the development process, scope, challenges & successes, current status and next steps of the CSA S250 standard
- 4. Communication Strategy Key Messages The development of a standard for mapping of underground utility infrastructure was a logical next step in the efforts of owners, operators and regulators to better manage recording the location of buried plant Several ad-hoc & similar efforts across the country by various organizations & agencies to develop a mapping standard for buried utilities were progressing independently Evolving challenges coupled with the identification of opportunities for process improvements during the planning, design, construction and operation phase support the need for a mapping standard
- 5. Communication Strategy Tactics & Resources Communication Strategy Presentation Speaking Notes WebEx/SameTime collaboration technology 6-8 Technical Committee members that are prepared to deliver the S250 Standard presentation in person Mailing List, to be used for updates?
- 6. Communication Strategy Target Audience & Key Stakeholders Utility Carriers, Owner / Operators - Gas & Oil, Telco, Electric, Water & Sewer User Interest – Locators, Consultants, Contractors, Software & Hardware vendors Regulatory – Safety Authorities, Federal, Provincial, Municipal General Interest – Public, Professional Associations, Technical Groups Notes: Need to develop a tracking sheet, listing the target audience, who delivered the presentation, issues/concerns, etc.
- 7. Communication Strategy Delivery Tactics Presentations: trade shows, conferences, association meetings, academia, internal briefings, technical forums Websites: CSA, ISO, municipalities, owner/operators, professional & technical associations, Technical Committee members personal networks Publications: published standard, journals, magazines, white paper articles Notes: See previous slide reference to tracking sheet
- 8. Presentations CSA – communication presentation downloadable URISA – provincial events, international conference Common Ground Alliance – provincial events, Best Practices GITA – Provincial events, international conference MISA – annual conference Universities/Colleges with GIS curriculum Utility Owner/Operator Specific Canadian Gas Association American Gas Association Pipeline Integrity