3. Communication Technology
⚫This refers to the fashioning of any tool,
machine or technical device used by man to
facilitate the process of communication
(McDermott, 2008).
4. ⚫This definition is applicable to older methods
of communicating, as persons used resources
they had on hand to send and receive
messages.
⚫These include:
⚫The Abeng
⚫Smoke signals
⚫Drumming
⚫Flags
Communication Technology
5. Communication Technology
⚫Refers to the application of scientific
advancements in telephony (voice and
voiceless) to the process of communication
with the aim of making it more efficient. It
allows the user greater flexibility
(McDermottt, 2008)
24. Television
⚫Advantages
⚫Facilitates both
audio and visual
communication
⚫Facilitates mass
communication
⚫Disadvantages
⚫Only those watching
the correct channel
can receive the
information
⚫Expensive to send
messages via the t.v.
⚫Lack of real-time
feedback
30. Electronic Billboard
⚫Advantages
⚫Is both audio and visual
⚫Facilitates mass
communication
⚫Offers three dimensional
images which may be
animated
⚫Disadvantages
⚫Power outage may mean
that the message can’t be
transmitted
⚫Placement might not be
convenient
⚫It is visually more effective
at night
35. Video Conferencing
⚫Advantages
⚫It facilitates both
audio and visual
communication
⚫Allows for real time
communication
⚫It allows the receiver
to consider both
verbal and non-
verbal aspects of the
message
⚫Disadvantages
⚫Very expensive to
implement
⚫High cost
maintenance
⚫Both sender and
receiver have to
possess the
technology for it to
be effective.
38. Personal Digital Assistant (PDA)
⚫Advantages
⚫They facilitate intra-
personal
communication
⚫They are fairly
inexpensive
⚫They can store large
and diverse
quantities of
information
⚫Disadvantages
⚫The many features
might become a
distraction rather
than a help
⚫Text based hence
illiterate users would
have a challenge
42. Social Networks (Facebook,twitter etc.)
• Advantages
– Offers a variety of
communication
methods
– It is commonly used,
hence the person you
want to communicate
with is likely on it.
– Facilitates
communication with a
large group
– Offers convenience for
both the sender and
the receiver
⚫Disadvantages
⚫Privacy may be
compromised
44. Question 1
⚫John’s mother is
gravely ill and he
needs to get in touch
with his father in
New York, which of
the following
communication
technology would be
best for him to use?
a) The radio
b) The telephone
c) Electronic billboard
45. Question 2
⚫Sarah has a meeting
with her staff but is
unable to make it to
the office because of
the blizzard she…
a) Holds the meeting
over the telephone
b) Holds the meeting
via the cellular
phone (sms)
c) She holds the
meeting via video
conferencing
46. Question 3
⚫Susie wants to
connect with an Aunt
who she has lost
contact with, she…
a) Calls her on the
telephone
b) Uses an electronic
billboard
c) Searches on
facebook
47. Question 4
⚫Sam’s company is
marketing their new
line of recycled
chewing gum, they…
a) Send out text
messages
b) Send out
broadcasts via the
cell phone
c) Place an ad on
television
48. Impact of technology on
communication
▪It allows for the evolution of the
language
▪Allows for the development of
new language as a result of
technology
⚫ - instant messaging
⚫ - text messaging
▪Allows for a greater reach
( audience)
49. Impact of Technology on
culture
❖Social interaction
❖Loss of language/ dying
languages
❖Appreciation for the Creole
❖Changes in morals and values of
individuals
❖ allows for the homogenising of
societies
50. Impact of technology on the
Jamaican Creole
⮚Created /established a written
form that has become more
acceptable
⮚Made progressive inroads in
establishing positive perceptions
of the Creole
⮚Allows for the Jamaica Creole to
improve its status by formalising