The communicative approach focuses on teaching language for communication rather than just studying its structure. It originated in Britain in the 1960s due to a shift toward emphasizing communicative proficiency over grammatical mastery. Key proponents included Candlin, Wilkins, and Widdowson. Under this approach, language is viewed as a social tool for interaction, and students learn through experimentation and feedback in collaborative activities using authentic materials. The teacher facilitates communication rather than just presenting lessons. Errors are tolerated as students develop fluency through meaningful exchange.