Community-centric approach: How to build a sustainable Virtual community?

What is a Group?

What is a Team?

What is a Community?

© 2013 IBM Corporation

Group
A collection of individuals who have regular contact and frequent
interaction, mutual influence, common feeling of camaraderie,
and who work together to achieve a common set of goals.

Team
A group of people with a full set of complementary skills required
to complete a task. more than just a collection of people when a
strong sense of mutual commitment that creates synergy, thus
generating performance greater than the sum of the performance
of its individual members.
Community
A social group of any size whose members gravitate to a specific
locality or interest; or share governance, and especially share
common cultural features.


Individuals

Complete
silos

Loose
connection

Guidance vs.
Hierarchy

Some group
members are
vocal

Some are
just passive
listeners

Knowledge
accumulating

Basic
Knowledge
sharing

No cohesion

Culture of
SMEs-Role
Models/Experts

Team LeadersManagers

Experts advise,
they don’t
coach

Separate
approvals or
rejections

Vertical Idea
progression

Hierarchy
minded

Not fully
transparent

More coherent
Business
message

Team cohesion
& engagement


Community is “We”

Self-sustainable
Self-managed

Each voice can be heard

Individual and other comm
members equally recognized

Community is knowledge sharing

Collaboration & Practice
sharing
High Cohesion


Community Culture


 Information Exchange
Find and read important policy material
Keep up to date by reading company news
Learn about corporate events happening next month
Create project status updates for team members to read
Find experts in the organization on a particular subject
Participate in a discussion group on emerging business
trends (Call, TR, mail chain, newsletter)
Claim working hours
Update OOO message about upcoming vacation
Congratulate a staff member on an anniversary with the
Organization
Work on PBC-Career management
Recognize a team member for good work
Handle an escalation

Educational/Professional development-taking courses,
training sessions, shadowing

Traditional Community Culture features


Multidimensional
networking
High level of
trust
Lessons
learned and
shared

Sharing
responsibiliti
es

Risk-taking

High level features of Social Business Community Culture


How to start new
Community Culture?
Create a collaboration
space for teams
Share a work product and
practice and learn how to
share more
Start coordinating a
project in the shared
space
Enabling Culture with help of Technology


… Deep-dive Community Culture Engagement
 Expand your network and Share experiences
 Share knowledge- WIKIs, Blogs,


Engage yourself and others: Ask /Answer and
comment -Forums, Activities, Blogs



Maintain your projects-Activities

Social Business
Adoption Manual
http://ibmurl.hursley.ibm.co
m/43MC

 Recognize people- Blue thanx, Status updates
 Share and acknowledge Intellectual property
 Crowdsource



Look for experts and become one

 Educate yourself continuously
 Engage and influence the others- Wikis, Blogs
starting Forums/topics


Flattening hierarchy by implementing tools that
embraces collective intelligence



Radical transparency by using social network for
enhancing collaboration

Start Engaging your teams


Let me give you
just three
examples…


Email -centric vs Community -centric Approach
“You will need to know
this sometime, so I will
send it to you now”

“We share what
“We share what
“Weknow!”what
we share what
“We know”
we share
we know”
we know”

“... and me”
“... and me”
“... and me”

“... and us too”

Email Model

“I know I can discover
what I need, when I need
it”

Social Media
Model

It's Not Information Overload. It's Filter18
Failure.”

- Clay Shirky, Web 2.0 Expo, New York, 2008

1st Example

© 2013 IBM2012 IBM Corporation
Corporation
©

Collaborate on work products
To share a work product like a presentation or a document:

e-mail
attachments

Connections
Communities

Teamrooms

1st Example


Email -centric vs Community -centric Approach

Benefits?
You don't need to
pass it back and
forth in email
Your expertise is
acknowledged as
yours

You know where to
find the latest copy

Status is visible to
all, and reviews can
happen in parallel

1st Example


Project Collaboration
What if instead of..

...use this

Lots of e-mail
Connections
Activities

Lots of meetings

2nd Example


Benefits?
You don't
need to
coordinate in
email

Status is
visible to all,
and reviews
can happen
in parallel

2nd Example

Everyone
can see their
assignments
and due
dates


Teamrooms
Teamrooms use a decentralized approach to knowledge

Connections centralizes knowledge 
 from Profiles,
 from Communities,
 from Activities,
 from Wikis
 from Files
 Events-calls, etc..
3rd Example……Broad view across all of your collaborative work


Work practices in Social Environment
• Discuss with your teams about new way of
working. Many people expect to see value
before moving ahead.
• Practice what you preach. Demonstrates the
benefits to your teams.
• Find the right ways to use a collaboration due
to different time-zones and cultural
differences.
• New Social work practices are changing along
with the users. Reinvent continuously the
existing work practices and …
• Don`t forget It takes time for the changes to
take effect.

Employee behavioral shift


Tips for Community Engagement
Always share openly unless there is a
reason that the information must be held
private

Only put content in one place and
share/link to other places where it could
be useful

Make work product "findable" and
reusable -- tagging and annotating the
content with titles, descriptions, and
embedded links.

When working with teams/communities,
clearly understand and agree on the
objectives and approach to
collaboration and information
sharing first, then set up the
community/activity, etc.

Search for and reuse similar
content/community first, before creating
anew
Always attribute origin/originator of
content, when reusing
Respond to queries/requests and
acknowledge comments in a timely manner

Maintain business and human etiquette
online
Keep content updated - especially for
Education

How you engage through comments and
feedback is essential. Many people don`t like
being in public, we have to find a right way to
accommodate them too.



Set a good
example..


DEVELOP
LEARN

GROW
ENABLE

BE RECOGNIZED

COLLABORATE

ENGAGE

ORGANIZE


http://ibmurl.hursley.ibm.com/43ML

http://ibmurl.hursley.ibm.com/43MN

Recognize Your people


http://ibmurl.hursl
ey.ibm.com/43MP

Build your Expertise


Action Plan
Start sharing with your team by creating a place to share.
Always share presentations and proposals in the Community.
Organize a team project with Activities -- emerge as a leader.
Use the Activity to guide your next status meeting and save everyone time.

Additional Education
• Managing Activities -- and Activity
Templates
• Participating in w3 Connections
Communities

• Managing Connections Communities
• Using Connections Files
• Understanding IBM's Data Retention
Policy

Record you completed
"Efficient Team
Collaboration"
on the Digital IBMer Hub

Tools that can help
• Connections plugin for Notes
Send your files to Connections, right from the Attach
feature in email, and work with your Activities within
Notes. Refer to the comments for setup tips.

• Connections as a Windows application
Connections functionality, without the browser

• Connections plugin for Mobile
for iOS and Android; Traveller required.


Enablement Resources
Digital IBMer Hub
Digital IBMer Community
Digital IBMer Education Sessions

1:3:9

THINK Academy

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Community-centric approach: How to build a sustainable Virtual community?

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