COMPANY PROFILEAmazon.com, Inc.REFERENCE CODE 2B52E1D.docx

COMPANY PROFILE
Amazon.com, Inc.
REFERENCE CODE: 2B52E1D8-E964-4D7F-8B1B-
C48DBC97815F
PUBLICATION DATE: 23 Sep 2019
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Amazon.com, Inc.
TABLE OF CONTENTS
Amazon.com, Inc.
© MarketLine
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TABLE OF CONTENTS
Company Overview
...............................................................................................
......... 3
Key Facts
...............................................................................................

.......................... 3
Business Description
...............................................................................................
...... 4
History
...............................................................................................
.............................. 6
Key Employees
...............................................................................................
............ 100
Key Employee Biographies
.......................................................................................101
Major Products & Services
........................................................................................106
SWOT Analysis
...............................................................................................
............ 110
Top Competitors
...............................................................................................
.......... 114
Company View
...............................................................................................
............. 115
Locations And Subsidiaries
......................................................................................119
Amazon.com, Inc.
Company Overview
Amazon.com, Inc.
© MarketLine
Page 3

Company Overview
COMPANY OVERVIEW
Amazon.com, Inc. (Amazon or 'the company') is a retailer that
offers its products through online and
physical stores. The company offers a range of merchandise,
including books, apparel, electronics, home
and garden tools, toys and baby games, sports and outdoor
products, automotive and industrial products
and other general merchandise products. It also provides
services that includes web services, order
fulfillment, publishing, advertising and co-branded credit cards
services. The company manufactures and
sells electronic devices, including Kindle e-readers, Fire tablets,
Fire televisions (TVs) and Echo. Amazon
markets its products through its website, www.amazon.com.
Amazon also operates through various
international websites. It has business presence across North
America, Europe and Asia-Pacific. The
company is headquartered in Seattle, Washington, the US.
The company reported revenues of (US Dollars) US$232,887
million for the fiscal year ended December
2018 (FY2018), an increase of 30.9% over FY2017. In FY2018,
the company’s operating margin was
5.3%, compared to an operating margin of 2.3% in FY2017. In
FY2018, the company recorded a net
margin of 4.3%, compared to a net margin of 1.7% in FY2017.
The company reported revenues of US$63,404.0 million for the
second quarter ended June 2019, an
increase of 6.2% over the previous quarter.
Key Facts

KEY FACTS
Head Office Amazon.com, Inc.
410 Terry Avenue North
Seattle
Washington
Seattle
Washington
USA
Phone 1 206 2661000
Fax
Web Address www.amazon.com
Revenue / turnover (USD Mn) 232,887.0
Financial Year End December
Employees 647,500
NASDAQ Ticker AMZN
Amazon.com, Inc.
Amazon.com, Inc.
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BUSINESS DESCRIPTION
Amazon.com, Inc. (Amazon or 'the company') is an online
retailer. The company offers a range of
products and services through its physical stores and e-
commerce site, amazon.com. . The company

offers a range of merchandise, including books, apparel, home
and garden tools, toys and baby games,
sports and outdoor products, automotive and industrial products
and other general merchandise products.
It also sells electronic devices, such as Fire tablets, Kindle e-
readers, Echo devices and Fire TVs.
Moreover, it offers a membership program called Amazon
Prime, which provides customers unlimited free
shipping option on over 100 million items, access to unlimited
streaming of thousands of movies and TV
episodes, and other benefits. The company also provides
advertising services and order fulfillment
services to its consumers.
The company operates through three business segments: North
America, International and Amazon Web
Services (AWS).
The North America segment focuses on retail sales of consumer
products (including from sellers) and
handles subscriptions through North America-focused online
and physical stores. This segment also
includes export sales generated from the online stores. In
FY2018, the North America segment reported
revenue of US$141,366million, which accounted for 60.7% of
the company's revenue.
The International segment includes the retail sales of consumer
products (including from sellers) and
subscriptions from internationally focused online stores. This
segment also includes export sales from
international online stores (including export sales from their
respective sites to customers in the US,
Canada and Mexico), but excludes export sales from North
American online stores. In FY2018, the
International segment reported revenue of US$65,866 million,

which accounted for 28.3% of the
company's revenue.
The Amazon Web Services (AWS) segment includes global
sales of compute, storage, database, and
other AWS service offerings for start-ups, enterprises,
government agencies, and academic institutions. In
FY2018, the AWS segment reported revenue of US$25,655
million, which accounted for 11% of the
company's revenue.
Amazon serves four primary customer sets: consumers, sellers,
developers and enterprises, and content
creators. The company also develops and produces media
content. Amazon fulfills customer orders
through its fulfillment centers and delivery networks that it
operates in North America and other foreign
countries; co-sourced and outsourced arrangements in certain
countries; and digital delivery. Amazon
serves sellers by offering programs that enable them to sell their
products on their websites and also on
Amazon's websites. The company earns fixed fees, per-unit
activity fees and interest on such
transactions. The company serves developers and enterprises
through AWS, which provides a broad set
of global compute, storage, database, and other service
offerings. Amazon serves content creators such
as authors and independent publishers through Kindle Direct
Publishing, an online platform that allows
independent authors and publishers to select a royalty option
and make their books available in the
Kindle Store. The company also offers its own publishing arm,
Amazon Publishing. It also offers programs
that allow authors, musicians, filmmakers, application
developers, and others to publish and sell content.

Amazon.com, Inc.
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Geographically, the company classifies its operations into five
regions: the US, Germany, Japan, the UK,
and Rest of the World. In FY2018, the US accounted for 68.8%
of the company's revenue, followed by
Germany (8.5%), the UK (6.2%), Japan (5.9%), and Rest of the
World (10.5%).
Amazon.com, Inc.
History
Amazon.com, Inc.
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History
HISTORY
Contracts/Agreements
Year: 2019
In January, the company and Walmart collaborated to fight new

Indian E-Commerce rules.
New Products/Services
Year: 2019
In January, the company introduced local restaurant delivery
service in Nashville city in Tennessee, the
US.
Corporate Changes/Expansions
Year: 2019
In January, the company opened a distribution center in Sao
Paulo, Brazil.
Year: 2019
In January, the company partnered with Sexy Hair to distribute
Sexy Hair products on Amazon.com.
Year: 2019
In January, the company introduced new products and tools
under its Key by Amazon offering for Prime
members in the US.
Year: 2019

In January, the company's Amazon Web Services launched
WorkLink, to access the intranet without a
VPN.
Acquisitions/Mergers/Takeovers
Amazon.com, Inc.
History
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Year: 2019
In January, Amazon acquired CloudEndure, an Israeli disaster
recovery startup, for around US$200
million.
Year: 2019
In January, the company partnered with KFC India to provide
users with an option to order food using
Alexa.
Plans/Strategy
Year: 2019
In January, the company announced its plan to start its own
delivery network.

Year: 2019
In February, Amazon agreed to acquire Eero, a developer of
internet routers.
Plans/Strategy
Year: 2019
In February, Amazon.com and GM announced its plan to invest
in electric vehicle maker Rivian.
Year: 2019
In January, the company's subsidiary, Amazon Web Services
and Bsquare entered into an agreement to
accelerate Internet of Things adoption.
Year: 2019
In February, Amazon announced to launch UPI payments in
India to accelerate adoption of merchant
payments.
Amazon.com, Inc.
History

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Plans/Strategy
Year: 2019
In February, Amazon announced its plans to launch Amazon Go
store in London, the UK.
Year: 2019
In February, Amazon and Western Union entered into a
partnership agreement to launch a new payment
options.
Year: 2019
In February, Amazon and Xperiel entered into a collaboration
agreement to enhance fan engagement
through seamless prizing for augmented reality.
Year: 2019
In January, Amazon and Chamberlain Group partnered to
provide secure In-Garage delivery service.

Year: 2019
In March, Amazon, Berkshire Hathaway, and JPMorgan Chase
partnered to launch a Health Care
Venture, Haven.
Plans/Strategy
Year: 2019
In February, Amazon announced its plans to deliver the
customers' packages carbon neutral.
Year: 2019
In March, the company medical product line, Choice extended
their service partnership with One Drop.
Amazon.com, Inc.
History
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Others
Year: 2019
In April, the company invested US$35 million in its Indian food

retail business that will act as a seller of
groceries and other packaged food products to local ecommerce
marketplace.
Year: 2019
In April, Amazon acquired the mesh Wi-Fi router company Eero
for US$97 million.
Year: 2019
In April, Amazon acquired Boulder, Colorado-based warehouse
robotics startup Canvas Technology.
Year: 2019
In April, the company extended their partnership with retail
company Casino Group in France
Year: 2019
In April, Amazon acquired warehouse robotics startup Canvas
Technology.
Year: 2019

In April, Amazon introduced the US Prime members one-day
shipping.
Year: 2019
In May, the company collaborated with Synchronoss to utilize
its Digital Experience Platform that will help
enable mobile operators to offer Amazon’s digital services.
Amazon.com, Inc.
History
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Year: 2019
In June, Amazon partnered with Tata Sky to offer video
streaming to Tata Sky customers.
Year: 2019
In May, the company agreed to acquire Sizmek’s Ad server and
its dynamic creative optimization tool.

Year: 2019
In April, Amazon invested US$28 billion in its India unit,
Amazon Seller Services.
Plans/Strategy
Year: 2019
In June, the company announced its plans to invest in Ninjacart,
a business-to-business agricultural
marketing platform.
Year: 2019
In June, Amazon launched a free in-store pick-up service in the
US called, Counter to collect packages
from the customers.
Year: 2019
In July, Amazon introduced business prime service in the UK to
make easier and convenient purchases
to the customers.
Stake Sale
Year: 2019
In July, Amazon.com announced the sale of minority stake
Deliveroo, a UK-based food delivery firm by

Amazon.com NV Investment Holdings from CMA.
Amazon.com, Inc.
History
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Year: 2019
In July, the company subsidiary, Amazon Web Services signed
an agreement with Unissant to become a
Select Consulting Partner Public Sector in the AWS Partner
Network.
Year: 2019
In July, an Amazon-based in tax haven Luxembourg secured
contracts, worth GBP22 million, from
HMRC.
Plans/Strategy
Year: 2019
In July, Amazon.com announced its plans to open two new Ohio
fulfillment centers, one in Akron and the
other in Rossford.

Year: 2019
In July, Amazon selected BlueToad as its launch partner for its
new voice technology offered through its
Amazon Polly service.
Year: 2019
In July, the company announced its plans to open a new
fulfillment centre in Pittsburgh, Pennsylvania in
the US.
Others
Year: 2019
In August, Amazon added Garmin Fenix 6X Sapphire feature to
its website.
Year: 2019
Amazon.com, Inc.
History
Amazon.com, Inc.
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In August, Amazon.com opened its two Amazon Go stores in
New York City and San Francisco, the US.
Year: 2019
In August, Amazon.com and the Pittsburgh Health Data
Alliance entered into a partnership to use
machine learning to advance healthcare innovation.
Year: 2019
In August, Amazon partnered with AutoGrid for AWS to bring
artificial intelligence-powered distributed
energy management to AutoGrid's energy-industry customers.
Plans/Strategy
Year: 2019
In August, Amazon's AWS announced its plans to set up a cloud
infrastructure in Israel based on local
data centers.
Year: 2019
In August, Amazon announced to open a new fulfillment center
in Utah, the US.

Plans/Strategy
Year: 2019
In August, Amazon announced its plan to expand Portland Tech
Hub to create new high tech jobs.
Year: 2019
In August, the company announced its campus in Hyderabad,
Telangana, India.
Year: 2019
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History
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In August, Amazon.com announced the expansion of its delivery
network in Chennai, Tamil Nadu.
Year: 2019
In August, Amazon opened its delivery operations in Lamar

Corridor, Austin, Texas, the US.
Year: 2019
In August, the company's AWS and NASA collaborated with
KBR for fully autonomous vehicles utilizing
reinforcement learning, an advanced machine learning
technique.
Year: 2019
In August, Amazon.com NV Investment Holdings, an affiliate
of Amazon, signed a new strategic
agreement with Cargojet to provide Air-Transportation
Services.
Year: 2019
In August, Amazon opened a 4-star store at Westlake Avenue,
Seattle, Washington, the US.
Year: 2019
In August, the company opened a 4-star store at Westlake
Avenue, Seattle, Washington, the US.

Year: 2019
In August, Amazon partnered with the Jungle Scout, a software
tool for product research related to third-
party business, to expand the Amazon Marketplace Appstore.
Year: 2019
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History
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In August, Amazon acquired 15% stake in YES Network, an
American pay television regional sports
network.
Year: 2019
In September, the company collaborated with Global Retailers
and TV Brands to sell next generation of
Fire TV edition devices in Europe and North America.
Divestiture
Year: 2019

In September, Amazon.com announced the opening of a new
delivery station in Goodyear, Arizona, the
US.
Year: 2019
In September, Amazon introduced the new Prime subscription
service in Brazil.
Year: 2019
In September, Amazon and Morrisons entered into an agreement
to expand delivery services in the UK.
Year: 2019
In September, the company has launched its local delivery
service in Israel.
Year: 2019
In September, the company has introduced its PayCode service
and Cash services in the US.
Year: 2019

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In September, Amazon announced a new initiative enabling
Alexa to play with Cortana, Einstein Voice
and other artificial intelligence powered assistants.
Year: 2019
In September, Amazon Prime introduced new features for
thursday night football for NFL Fans around the
globe to customize the streaming experience.
Year: 2019
In September, Amazon launched all-new Echo, Echo Flex, Echo
Dot with clock, and Echo Show 8
devices.
Year: 2019
In September, Amazon launched the new Echo Frames smart
glasses and Echo Loop smart ring.

Year: 2019
In September, Amazon launched Amazon Care, an app allows
video calls and text chats with doctors and
nurses to improve the healthcare of employees.
Year: 2019
In September, Amazon launched the new eero mesh WiFi
system to offer simple, reliable WiFi for
streaming, gaming, and working from home.
Year: 2019
In September, the company announced the opening of a Brick-
And-Mortar stores to improve
convenience.
Amazon.com, Inc.
History
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Year: 2019
In September, Amazon.com opened its new operations in Israel.
Year: 2019
In September, the company introduced a new Alexa API, to
simplify custom voice commands for Alexa.
Year: 2019
In September, Amazon in partnership with Discovery launched a
new streaming video app, Food Network
Kitchen.
Year: 2019
In September, Amazon launched the new Echo Earbuds with
Bose noise-cancellation technology.
Year: 2019
In September, the company acquired a US-based cloud startup,
INLT.
Plans/Strategy

Year: 2019
In September, Amazon announced the plans to open first CT
store in Sono Collection.
Year: 2019
In September, Amazon launched Amazon Sidewalk, a new
wireless network system.
Year: 2018
Amazon.com, Inc.
History
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In January, Amazon acquired Sqrrl Data Inc., a Massachusetts-
based cybersecurity software company.
Year: 2018
In January, Apple launched the new HomePod smart speaker,
that uses Siri voice assistant, taking on
Google, Amazon.

Year: 2018
In January, Amazon opened its new Head Quarter building, The
Spheres, in Seattle, the US.
Year: 2018
In January, Westpac partnered with company for voice
technology through its Alexa Skill.
Year: 2018
In January, the company opened the new store, Amazon Go, in
downtown Seattle, the US.
Plans/Strategy
Year: 2018
In January, the company plans to release a software
development kit, the Virtual Dash Button Service,
that makes easy to implement virtual versions of Amazon Dash
Buttons for brands.
Year: 2018
In January, Bonitasoft partnered with Amazon Web Services

(AWS) to operate the Bonita platform with
AWS cloud technology.
Year: 2018
Amazon.com, Inc.
History
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In January, Polk Audio launched its voice-controlled sound bar,
Polk Command Bar with Amazon Alexa
Voice Service built-in.
Patent Grant
Year: 2018
In January, Amazon received a patent from the US Patent and
Trademark Office for a digital mirror for the
customers to virtually try on clothes with different backgrounds.
Year: 2018
In February, the company partnered with Bank of America
Merrill Lynch to expand its lendtech
programme for small businesses that sell on company’s

websites.
New Product Approvals
Year: 2018
In February, the company launched the new AR (Augmented
Reality) feature for its Android users.
Year: 2018
In February, Amazon agreed to acquire a connected-doorbell
startup, Ring Inc, for a value at US$1
billion.
Year: 2018
In February, the company introduced its Prime Music service in
India.
Year: 2018
In February, the company plans to introduce Fulfillment By
Amazon (FBA) services in Australia to support
local businesses store and to sell their goods to customers
through FBA program.

Amazon.com, Inc.
History
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Year: 2018
In February, Amazon launched the new foldable Holy Stone
HS160 Shadow FPV RC Drone with HD
camera.
Plans/Strategy
Year: 2018
In March, Amazon plans to stop sale of its Nest smart home
products through marketplace.
Year: 2018
In February, the company launched Fulfillment By Amazon
(FBA) services in Australia.
Year: 2018
In February, the company launched its Prime Music service in
India.

Year: 2018
In February, the company entered into an agreement to acquire
Ring for more than US$1 billion.
Year: 2018
In February, the company introduced delivery business for
merchants in Australia.
Others
Year: 2018
In March, the company's Amazon Cash is available within its
Now Prepay retail distribution network.
Year: 2018
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History
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In March, the company signed a deal to open its platforms up to

Vietnamese exports.
Year: 2018
In March, the company announced the launch of JuvaLips.
Year: 2018
In March, Amazon expanded its presence to Australia for
Northland retailers and suppliers.
Product Recall
Year: 2018
In March, the company plans to recall around 260,000 portable
chargers that posses a fire and burn risk.
Year: 2018
In March, Amazon and JPMorgan partnered to create a new
current-account-like product.
Plans/Strategy
Year: 2018
In March, Amazon.com plans to open its new fulfillment centre
in St Peters, Missouri, the US.

Patent Grant
Year: 2018
In March, the company was issued a new patent from the US
Patent and Trademark Office to deliver
drone that can respond to human gestures.
Year: 2018
In March, Amazon and Swiss Post entered into a contract to
simplify transfer of merchandise across the
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History
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Swiss border.
Year: 2018
In March, the company and Kohl's partnered that drives foot
traffic.

Year: 2018
In April, the company and St. Jude Children's Research Hospital
partnered for the fight against childhood
cancer through a new service, Alexa Donations.
Year: 2018
In March, Amazon entered into a distribution agreement with
Casino Group for Amazon’s high-speed
delivery service.
Plans/Strategy
Year: 2018
In April, the company plans to open a distribution center in
Monroe County, New York, the US.
Year: 2018
In April, AWS launched a new Amazon S3 storage class,
Amazon Simple Storage Service (Amazon S3)
One Zone-Infrequent Access (Z-IA).
Year: 2018
In April, the company plans to launch one up HomePod to its
Echo product portfolio, supporting for music
automation.

Year: 2018
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In April, Amazon plans to open a new facility in North Las
Vegas, Nevada, the US.
Year: 2018
In April, Amazon acquired Ring, a manufacturer of security
cameras and internet-connected doorbells,
worth US$1 Billion.
Year: 2018
In April, the company acquired Ring Video Doorbell to work
together to reduce crime in neighborhood.
Year: 2018

In April, the company entered into a partnership with Best Buy
to offer New Fire TV Edition Smart TVs in
the US and Canada.
Plans/Strategy
Year: 2018
In April, Cox Automotive announced its plans to move its
infrastructure to company's Amazon Web
Services.
Patent Grant
Year: 2018
In April, Amazon secured a patent for a system that tracks and
identifies Bitcoin users and to feed their
details to law enforcement agencies.
Year: 2018
In April, Amazon Web Servers launched its blockchain template
for Ethereum and Hyperledger fabric.
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Year: 2018
In April, Amazon introduced a new service, Amazon Key, that
enables in-home delivery and keyless
guest access to its customers.
Year: 2018
In April, the company introduced its product, Echo Spot in
Canada.
Year: 2018
In April, Amazon launched a new music automation feature to
Amazon Alexa’s Routines.
Year: 2018
In April, the company and Whole Foods Market together
introduced a free two-hour delivery service of
natural and organic products from Whole Foods Market through
Prime Now in Denver, Sacramento and
San Diego, in California, the US.

Year: 2018
In April, the company introduced the new international
shopping experience in its Amazon Shopping app,
for Thailand customers to browse and shop eligible items that
would be shipped from the US.
Year: 2018
In May, Amazon introduced Prime Book Box, a services for
kids whi are avid readers.
Year: 2018
In May, Amazon and Synchrony, a consumer financial services
firm, partnered to introduce voice
commands for Amazon's Alexa, to provide customers with
services through Amazon.com store card.
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History
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Year: 2018

In April, Amazon and Volvo partnered to provide delivery of
packages into customers’ cars in the US.
Year: 2018
In May, Verizon's Oath selected Amazon's AWS as its preferred
public cloud provider to expand its use of
AWS to migrate legacy workloads and to build new cloud-based
applications.
Year: 2018
In May, the company announced its plan to opne a fulfilment
centre in Sydney, Australia.
Year: 2018
In June, the company along with AliExpress, eBay and Rakuten-
France entered into an agreement with
the European Commission to combat the list of dangerous
products on Europe’s online shopping sites.
Year: 2018
In June, the company agreed to acquire PillPack, an online
pharmacy.

Plans/Strategy
Year: 2018
In July, Amazon announced its plans to open a new fulfillment
center in Thornton, Coloardo, the US.
Year: 2018
In May, Amazon and Lennar partnered and opened interactive
Amazon Experience Centers in selected
Lennar model homes all over the US.
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Year: 2018
In May, the company entered into a partnership with Sears Auto
Centers, to make tire purchases and
installations easier and more convenient for customers.
Year: 2018

In July, Amazon and Major League Baseball (MLB) entered into
a partnership to provide real time data-
driven insights on live games using machine learning and AI.
Year: 2018
In July, the company and Hyundai Motor planned to open a
virtual showroom on Amazon platform.
Year: 2018
In May, Amazon and NASA together formed outposts in France
for the development of air traffic control
systems specifically for drones.
Year: 2018
In July, the company collabrated with SSC Napoli football club
to introduce an integrated ‘brandstore’ on
the company's Amazon digital retail platform.
Year: 2018
In July, Amazon Video announces new TV shows and movies
for August 2018.

Year: 2018
In July, Amazon in partnership with Whole Foods Market
launched a delivery of natural and organic
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products from Whole Foods Market through Prime.
Year: 2018
In July, Amazon announced to open fulfillment centre in
Caledon, Canada.
Year: 2018
In September, the company opened a new Research and
Development centre in Barcelona, Spain.
Year: 2018

In February, NAS Insurance Services introduced Momentum, an
insurance product for online sellers like
Amazon.
Year: 2018
In August, Amazon launched Merch by Amazon service in the
UK and Germany.
Year: 2018
In June, the company and RedAwning Group paired up to
introduce RedAwning Smart Concierge.
Year: 2018
In August, the company and Whole Foods Market launched the
grocery pickup services in Virginia Beach
and Sacramento, California.
Year: 2018
In June, Amazon opened its second Oklahoma fulfillment center
in Tulsa.
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History
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Year: 2018
In August, Amazon Web Services and DXC Technology signed
a multi-year contract to form DXC - AWS
Integrated Practice, to advance IT services and deepen client
migrations to AWS.
Year: 2018
In August, Amazon Web Services announced the availability
ofAmazon Aurora Serverless.
Year: 2018
In August, the company launched the basket bargains service.
Plans/Strategy
Year: 2018
In August, the company planned to open its customer service
center in Colombia.

Year: 2018
In August, the company planned to launch an insurance price
comparison site in the UK.
Year: 2018
In August, Xiaomi launched the Mi A2 in India, via Amazon
and Mi.com online platforms.
Year: 2018
In August, Amazon introduced Avalara TrustFile on its Amazon
Marketplace Appstore.
Plans/Strategy
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History
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Year: 2018
In August, Amazon plans to open a customer service center in

Colombia.
Year: 2018
In August, the company to launch its new delivery service
center in Austin, Texas.
Year: 2018
In August, the company announced to open a new Amazon Go
store in downtown Seattle, Washington,
the US.
Year: 2018
In August, Amazon expanded its Tire Purchase and Installation
Program with Sears Auto Center to
provide full-service tire installation for customers.
Year: 2018
In August, the company introduced its Prime membership for
CAD 7.99 per month in Canada.
Year: 2018

In August, Amazon planned to open a new package delivery
center in Ladson, the US.
Year: 2018
In August, the company launched Prime Book Box, a
subscription children book service, to all U.S. Prime
members.
Plans/Strategy
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Year: 2018
In August, the company planned to launch a video service for
its Fire TV streaming users.
Plans/Strategy
Year: 2018
In August, the company to sell snacks, sweets, and wines online
in Mexico.
Plans/Strategy

Year: 2018
In August, the company planned to acquire a minority stake in
Spencer’s Retail.
Year: 2018
In August, the company launched fashion and sports stores in
Brazilian marketplace.
Year: 2018
In September, the company and Samara Capital planned to buy
supermarket chain More from Aditya
Birla Group (ABRL).
Year: 2018
In August, Amazon Music introduced new voice commands for
Alexa.
Year: 2018
In September, Amazon.in introduced a link for a Hindi option
on its e-commerce portal for users.

Year: 2018
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In April, Amazon partnered with Best Buy to sell smart TVs
through Amazon's Fire TV operating system.
Year: 2018
In September, the company introduced the All-New Fire HD 8
Kids Edition.
Year: 2018
In September, Amazon entered into a partnership with Drybar,
to release of Life Itself.
Plans/Strategy
Year: 2018
In September, the company planned to open Amazon Go, its
checkout-free grocery store, in New York,

the U.S.
Year: 2018
In September, Amazon and Whole Foods launched delivery of
natural and organic products from Whole
Foods Market through Prime Now in Charlotte, Las Vegas,
Memphis, Nashville, New Orleans, Oklahoma
City, Phoenix, Raleigh, Seattle, Tucson, New York City, Los
Angeles and Dallas/Ft. Worth.
Year: 2018
In September, Amazon launched two new product categories to
expand its offering in Australia.
Year: 2018
In September, Amazon launched Amazon Charts, a weekly
bestseller list which shares the most read and
sold books across all formats each week in Canada.
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Year: 2018
In September, Amazon partnered with Good Housekeeping and
Mall of America to launch the GH Lab
Store.
Year: 2018
In September, Amazon.com introduced its own-brand
activewear label, Aurique.
Year: 2018
In September, Amazon launched Amazon Storefronts, a new
online store for customers to shop
exclusively from U.S. small and medium-sized businesses
selling on Amazon.
Year: 2018
In September, the company collaborated with Snap to test
Snapchat camera to search products on
Amazon.com.

Year: 2018
In September, Amazon launched Ring Stick Up Cam, a home
security cameras.
Year: 2018
In September, the company launched Alexa-powered products to
advance smart home capabilities.
Financing Agreements
Year: 2018
In September, the company announced its plan to invest US$951
million, with Amazon Web Services and
its e-commerce services, in Indonesia over 10 years.
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Year: 2018
In September, Amazon partnered with Subaru to create a custom
co-branded landing page featuring its

new three-row large SUV, Ascent, and Amazon products
together.
Year: 2018
In September, the company introduced its AWS Storage
Gateway hardware appliances such as Amazon
Simple Storage Service, Amazon Elastic Block Store, and
Amazon Glacier.
Year: 2018
In September, Amazon and Audi partnered to equip Amazon
Alexa powered dashboard in Audi vehicles.
Year: 2018
In September, the company and Audi partnered to equip
Amazon Alexa powered dashboard in Audi
vehicles.
Year: 2018
In September, the company opened up Amazon 4-Star store,
with its highly rated items, in New York.

Year: 2018
In September, the company opened its new fulfillment center in
West Deptford, New Jersey.
Plans/Strategy
Year: 2018
In September, Amazon has planned Amazon plans to invest
US$944 million in Indonesia to launch
Amazon Web Services.
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Year: 2018
In September, the company's subsidiary, Amazon India
expanded its delivery network in Uttar Pradesh to
Lucknow, Kanpur, Allahabad, Agra and Meerut.
Year: 2018
In September, the company expanded its prime reading service

to Prime subscribers in India.
Year: 2018
In September, the company announced its plans to launch Echo
smart home devices and companion
device in Indian.
Year: 2018
In September, Amazon opened a non-food retail store, Amazon
4-star, offering toys, books, Amazon
devices, household & kitchen products, and games.
Plans/Strategy
Year: 2018
In September, the company introduce its One-Day Sale for PC
Gamers.
Year: 2018
In September, the company announced its plan to construct
warehouse and distribution centre at Metro
Vancouver district, Deltaport, Canada.
Year: 2018

In September, the company introduced the Amazon introduced
the new Echo smart home devices in
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India.
Year: 2018
In September, Amazon and The State Industries and Commerce
Department collaborated to promote
J&K crafts and products online globally.
Others
Year: 2018
In October, All India Radio (AIR) introduced its streaming
services on Amazon's Alexa Smart Speakers.
Year: 2018
In October, Amazon extended its Prime home delivery and

Pickup service to Whole Foods stores in eight
US cities.
Year: 2018
In September, Amazon made an agreement with Monoprix, a
retail chain in France, to offer its products
through Amazon's Prime Now service.
Year: 2018
In October, the company announced to establish a US$80
million distribution centre in South Carolina,
the US.
Year: 2018
In October, the company expanded its Whole Foods delivery
through Prime Now service to Cleveland,
North and Central New Jersey, Annapolis, Louisville, and
Pittsburgh.
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Year: 2018
In October, RIoT
Solution
s launched the raybaby monitor for sale on Amazon.
Year: 2018
In October, the company partnered with Blackberry to launch
Alexa device for enterprises and
commercial usage.
Year: 2018
In October, the company launched Fire TV Stick 4K and Alexa
Voice Remote with Device Control.

Year: 2018
In October, the company announced to soon launch an ad-
supported streaming service for Fire TV users
through its subsidiary, Internet Movie Database (IMDb).
Year: 2018
In October, the company opened its second Amazon Go store in
Chicago.
Year: 2018
In October, the company partnered with Audi to install home
chargers for the buyers of its its electric
vehicle, E-tron.

Year: 2018
In October, the company partnered with Audi to install home
chargers for the buyers of its its electric
vehicle, E-tron.
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Year: 2018
In October, the company partnered with E.Leclerc, a grocery
retailer, to install Amazon lockers across its
hypermarket network.

Plans/Strategy
Year: 2018
In October, Amazon announced its plans to acquire 7% to 8%
minority stake in Future Retail for around
US$338million.
Others
Year: 2018
In October, Amazon invested in two renewable initiatives; the
US recycling scheme and a solar project in
the UK.
Year: 2018
In October, Amazon entered into a partnership with BuzzFeed to
launch a book club to create new
revenue streams.

Year: 2018
In October, the company expanded its footprints with new call
centers in India.
Year: 2018
In October, the company and American Express introduced the
Amazon Business American Express
Card, with no annual credit card fee.
Year: 2018
In September, the company launched the new Amazon global
store in Saudi Arabia, to purchase products
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from Amazon.com in the US on Souq.com.
Plans/Strategy
Year: 2018
In September, Amazon announced its plans to invest US$6.7
million in a fund-raising round for Plant
Prefab, a California, the US-based module's manufacturer.
Year: 2018
In September, Amazon launched its Amazon Prime Reading in
India.

Year: 2018
In October, Amazon opened Fashion pop-up strore at Baker
Street in London.
Year: 2018
In October, Amazon opened its first cashier-less Amazon Go
store in San Francisco, the US.
Year: 2018
In October, the company and SiriusXM entered into a
partnership to offer three free months of SiriusXM
radio subscription to the echo customers.
Year: 2018
In October, Amazon launched the new Kindle Paperwhite with a

Waterproof body in India.
Year: 2018
In October, Amazon rolled out the Amazon rolls out 'Whisper
Mode' for Alexa-powered devices.
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Year: 2018
In October, Amazon expanded its grocery delivery service from
Whole Foods Market to more than 60

cities in the US.
Year: 2018
In October, Amazon made an investment in tado, an intelligent
home climate management company.
Year: 2018
In October, Amazon announced its plans to launch its new
fashion service in the UK, try before you buy.
Year: 2018
In October, Amazon provided its voice assistant, Alexa to the
Charlotte Marriott City Centre in North
Carolina.

Year: 2018
In September, Amazon and Iridium Communications partnered
for developing a satellite-based network,
CloudConnect, for the Internet of Things (IoT) applications.
Year: 2018
In October, the company and Vitality signed a partnership for
its Active Rewards programme.
Year: 2018
In November, the company and ParcelPal expanded their
partnership to operate in the state of
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Washington.
Year: 2018
In November, the company signed a four year contract with
Swiss Post to provide cloud computing
service.
Year: 2018
In November, Amazon along with Whole Foods Market
expanded grocery pickup from Whole Foods
Market through Prime to eight cities including Birmingham,
Colorado Springs, Long Island, Milwaukee,
Salt Lake City, San Antonio, Tacoma and Tulsa, the US.

Year: 2018
In November, the company announced the launch of mini-FedEx
to deliver packages to Prime members.
Year: 2018
In November, Amazon partnered with Western Union to launch
new payment method for online shoppers
to buy items from abroad.
Year: 2018
In November, Amazon to provide free shipping on all US
holiday customer orders.
Plans/Strategy

Year: 2018
In October, Amazon announced its plans to open a new
fulfillment centre in Beaumont, Texas, the US.
Year: 2018
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In November, Amazon's subsidiary, Amazon Web Services
partnered with UST Global to st to strengthen
UST Global's digital transformation solutions on AWS globally.

Year: 2018
In November, the company selected New York and Northern
Virginia, the US for its second headquarters.
Year: 2018
In November, the company's Amazon Fashion launched Prime
Wardrobe, the try before you buy
shopping service.
Year: 2018
In November, Amazon launched the new Manuka Honey based
energy/hydration drinks and energy gels.
Year: 2018
In November, the company and Allegion's brand, Schlage,

partnered for the delivery of integrated smart
home solutions to homeowners.
Plans/Strategy
Year: 2018
In November, the company announced its plans to launch an
Alexa Smart Home pop-up store at Eaton
Centre, in Toronto, Ontario, Canada.
Year: 2018
In October, the company approved the expansion of
commercial-stage pharmaceutical company Innovus
Pharmaceuticals to Japan.
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Year: 2018
In September, Amazon announced the availability of J.Crew
Mercantile’s Fall ’18 collection on its
platform.
Plans/Strategy
Year: 2018
In November, the company announced its plans to open a new
second headquarters at Northern Virginia,
the US.
Plans/Strategy
Year: 2018
In November, the company announced its plans to invest

US$5billion for the expansion at Seattle and to
open a new operations centre of excellence in Nashville, the
US.
Year: 2018
In November, the company opened a distribution center in North
Little Rock, Arkansas, the US.
Year: 2018
In November, the company and Viacom International Studios
signed a deal for streaming rights in Latin
America.
Year: 2018
In November, Amazon entered into a partnership with Fintonic
to offer its Spanish customers a zero

percent installment loan for purchases made through its e-
commerce website.
Year: 2018
In November, the company announced its plans to release
Realme U1 smartphone in India through its e-
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commerce platform.
Year: 2018

In November, Amazon and S2 Capital signed a partnership with
Zego for extending its novel smart
apartment platform to thirty thousand S2 apartment units in
three years.
Year: 2018
In November, the company signed a deal with Apple to sell
iPhones, iPads, Watches on its e-commerce
platform.
Product Recall
Year: 2018
In November, the company recalled its pushchairs, which may
injure a child.
Year: 2018

In July, the company invested US$33.5 million in its Indian
payments arm Amazon Pay India.
Plans/Strategy
Year: 2018
In May, the company announced its plans to open a new
fulfillment center in Tucson, Arizona, the US.
Year: 2018
In May, Amazon Web Services introduced a new fully managed
graph database service, Amazon
Neptune that helps to build applications on highly connected
datasets.
Year: 2018

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In May, the company's Amazon Web Services was selected by
the Verizon Communications.
Year: 2018
In May, the company in partnership with Embassy Group to pre-
install an upcoming residential project
Embassy Edge in Bengaluru.
Year: 2018
In May, the company entered into a partnership with PetChatz
via AI platform Alexa.

Plans/Strategy
Year: 2018
In March, Amazon announced its plans to launch a debit card,
expanding into the financial market in
Mexico.
Year: 2018
In June, Amazon Alexa and GoGet Carshare partnered for
enabling carshare users with Alexa-enabled
device to book a vehicle by voice.
Year: 2018
In June, the company introduced its fourth own brand fashion
line Meraki.

Year: 2018
In November, the company launched the Audible service in
India.
Plans/Strategy
Year: 2018
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In January, the company planned to open its robotics fulfillment
center in Texas, US.

Year: 2018
In June, the company entered into an alliance with McDonald's
to enable customers to shop on
McDelivery through one-click purchase using Amazon Pay.
Plans/Strategy
Year: 2018
In June, the company plans for the first Alabama fulfillment
center in Alabama, the US.
Year: 2018
In June, the company announced the availability of its Echo and
Alexa products in France.
Year: 2018
In June, Vodafone UK and Amazon paired up to offer Amazon

Prime Video as part of its mobile plan.
Year: 2018
In April, the company and Filtrete, a brand from 3M paired up
to integrate the company's dash
replenishment with Filtrete smart air filter line.
Year: 2018
In May, the company opened its first fulfillment center in
Oklahoma, the US.
Year: 2018
In November, the company opened a new pop-up store in
Amsterdam, Netherlands.

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Plans/Strategy
Year: 2018
In November, Amazon announced its plans to close its London
based food delivery division, Amazon
Restaurants.
Year: 2018
In September, the company launched its activities in Turkey, to
offer products across 15 categories to its
customers.

Year: 2018
In June, Amazon launched the all-new Fire HD 10 Kids Edition
under Fire tablet lineup.
Year: 2018
In December, the company announced to expand its Amazon air
operation at Chicago Rockford
International Airport, the US.
Year: 2018
In June, Amazon introduced the Show Mode, a full-screen
visual through the hands-free Alexa
experience for Fire HD 8 and Fire HD 10 tablets.

Year: 2018
In December, the company partnered with Comcast to launch
Prime Video service on Comcast’s Xfinity
X1.
Year: 2018
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In October, Amazon and Telecom Italia jointly launched TIM
Box trial, a voice interaction for Italian
customers.

Year: 2018
In December, the company introduced a compact version of its
cashier-less Amazon Go food stores at its
Seattle office in the US.
Year: 2018
In December, the company to open a new fulfillment centre in
Leduc County, Alberta province, Canada.
Year: 2018
In December, the company introduced the Amazon Prime Now
pickup service at Whole Foods stores.
Year: 2018

In December, the Group expanded its contract with Air
Transport Services Group to lease and operate
ten additional Boeing 767s for Amazon.com Services, to extend
leases for twenty 767 aircraft ATSG to
Amazon, and to extend the operating agreement for the Amazon
Air network.
Year: 2018
In June, the company announced its plans to launch Prime
subscription service in Australia.
Year: 2018
In September, the company and Corcoran partnered to launch an
agent-curated smart and stylish home
accessories collection.
Plans/Strategy

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Year: 2018
In September, Metro announced its plans to sell its Real
hypermarket chain to Amazon for US$1.2 billion.
Year: 2018
In November, Amazon announced the availability of its Alexa
and Echo in Mexico.
Year: 2018

In October, Amazon partnered with Arcadia Power to install a
new Smart Home Device through a
subscription basis.
Year: 2018
In April, Amazon Pay partnered with Airpay, an omnichannel
payments platform to authorize merchants to
accept Amazon Pay payments.
Year: 2018
In September, Amazon opened a new Fulfillment Centre on
Tsawwassen First Nation Lands at Deltaport.
Year: 2018
In October, Amazon partnered with Harley-Davidson to sell
Harley's apparel and riding gear on

Amazon.com.
Year: 2018
In August, Amazon partnered with fashion brands for Amazon
only launches.
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Year: 2018
In August, Amazon has selected N.C. town as a distribution
center.

Management Changes
Year: 2018
In June, the company appointed Atul Gawande as the Chief
Executive Officer of newly formed healthcare
company Heven, a joint venture of the Amazon, Berkshire
Hathaway, and JPMorgan Chase.
Year: 2017
Amazon introduced a new voice ordering service, which enables
its customers to voice-order their next
meal from Amazon Restaurants on their Alexa-enabled devices
including the Amazon Echo and Echo
Dot. This new Alexa skill allows the customers to reorder from
any restaurant available on the service in
over 20 cities by saying, ‘Alexa, order from Amazon
Restaurant’.

Year: 2017
The company announced plans to open a one million square feet
fulfillment center in Colorado. It is the
first fulfillment center in Colorado.
Year: 2017
Live Nation Entertainment, one of the leading live
entertainment and ticketing companies, selected AWS
as its public cloud infrastructure provider and is moving its
global information technology infrastructure to
the AWS Cloud.
Year: 2017
AWS launched Amazon Chime, a new unified communications
service that makes meetings easier and
efficient. Amazon Chime allows its customers to start high-
quality video and audio meetings with one-
click, enabling them to join a meeting, chat, and share content

and screens with a synchronized
experience across desktops, iOS, and Android devices.
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Year: 2017
The company introduced the latest generation Amazon Fire TV
Stick in the UK, Germany, and Japan.
Year: 2017
Amazon launched a solar energy initiative on fulfillment center

rooftops to generate clean energy. The
company plans to install solar systems on 50 fulfillment facility
rooftops worldwide by 2020.
Year: 2017
The company launched its one-hour delivery service, Prime
Now, in Milwaukee, Wisconsin.
Year: 2017
Amazon entered into an agreement to acquire SOUQ.com, one
of the e-commerce leaders in the Middle
East. The acquisition allows the company to offer its services
for millions of customers in the Middle East.
Year: 2017
AWS introduced Amazon Connect, a self-service, cloud-based

contact center service that enables any
business to deliver better customer service at lower cost.
Amazon Connect is based on the contact center
technology.
Year: 2017
AWS plans to open an infrastructure region or a data center in
Stockholm, Sweden by 2018.
Year: 2017
The company announced the availability of high-performance
far-field microphone array and voice
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processing technology, found in Amazon Echo, to hardware
makers. With the Amazon Alexa 7-Mic Far-
Field Development Kit, hardware makers can build and
introduce far-field voice-initiated products with
Alexa by decreasing development time and cost.
Year: 2017
Dunkin' Brands Group (the parent company of Dunkin’ Donuts
and Baskin-Robbins) and HERE
Technologies (one of the leading global providers of maps and
location services), in two different
transactions, selected AWS as their preferred cloud
infrastructure provider.
Year: 2017

Amazon Lex, an artificial intelligence (AI) service for building
applications that can have conversations
using voice and text, was made available to all customers by
AWS.
Others
Year: 2017
AWS introduced Amazon Redshift Spectrum, a new feature that
enables Amazon Redshift customers to
run SQL queries against exabytes of their data in Amazon S3.
Year: 2017
AWS launched Amazon DynamoDB Accelerator, a fully
managed in-memory cache that can reduce
Amazon DynamoDB response times from milliseconds to
microseconds.
Year: 2017

The company introduced a self-service subscriptions
marketplace, which allows digital subscription
providers to reach millions of Amazon customers.
Year: 2017
Red Hat, one of the world's leading providers of open source
solutions, and AWS announced an
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extended strategic alliance to integrate access to AWS services
into Red Hat OpenShift Container
Platform. Through this unique offering, customers can deploy

AWS services from within Red Hat
OpenShift Container Platform both on-premises and in the
cloud.
Commercial Operation
Year: 2017
In May, the company expanded its operations with the addition
of seven new warehouses in India.
Year: 2017
In March, the company launched AmazonFresh Pickup click and
collect grocery services in the US.
Year: 2017
In May, Samsung announced to sell its new 360-degree camera
at a cost of US$229 and it is available at
online platforms such as -Mobile, Verizon, Best Buy, Amazon,

AT&T, Sprint, U.S. Cellular, and
ShopSamsung app.
Year: 2017
In May, American Express launched the new Amex skill for
Amazon Alexa, at its Innovation Showcase
event in New York.
Plans/Strategy
Year: 2017
In June, the company plans to open its first Oregon fulfillment
center in Troutdale.
Plans/Strategy
Year: 2017
In June, the company plans to open a new fulfillment center in
North Haven.

Plans/Strategy
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Year: 2017
In June, the company plans to open its second Colorado
fulfillment center in Thornton.
Plans/Strategy
Year: 2017
In June, the company planned to open a new fulfillment center
in Sunshine, Miami.

Year: 2017
In July, the company acquired e-commerce firm Souq for
US$580 million.
Year: 2017
In July, Amazon signed an agreement to acquire Whole Foods
for a consideration of US$13.7 billion.
Plans/Strategy
Year: 2017
In June, the company to construct a facility at Salt lake City
valued US$200 million.
Plans/Strategy
Year: 2017
In July, the company planned to open new office in the Seaport

District in the Bay State.
Plans/Strategy
Year: 2017
In July, the company planned to initiate underwater warehouses.
Year: 2017
In July, the company acquired Game Sparks Technologies, a
cloud service provider.
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Year: 2017
In July, the company invested in its payments entity, Amazon
Pay India, with INR130 crore.
Year: 2017
In June, the company opened up a Hub Warehouse in Wynwood,
US.
Plans/Strategy
Year: 2017
In February, the company planned to expand in the UK by
hiring 5,000 additional staff.
Year: 2017

In April, the company launched the Echo Look, a new device
with artificial-intelligence powered speakers
that includes a camera to take videos and photos of their outfits.
Year: 2017
In March, the company launched Prime membership in Mexico.
Year: 2017
In September, the company launched streaming services that
compete with Apple and Spotify.
Year: 2017
In April, the company launched Amazon cash for the unbanked
and underbanked customers.

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Year: 2017
In March, the company launched a new grocery-store pickup
service in Seattle.
Year: 2017
In April, the company planned to open a big new office in
downtown Bellevue, Wash.

Year: 2017
In March, the company launched an Indian entertainment
channel, Heera in the US.
Year: 2017
In February, the company opened a bookstore in the San
Francisco Bay area.
Year: 2017
In February, the company open two customer service facilities
in Coimbatore, Noida.
Year: 2017
In April, the company planned to launch an online emporium
with full-fledged retail presence in Australia.

Year: 2017
In April, the company launched its Amazon Pay service in Italy.
Year: 2017
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In January, the company signed an agreement with EU regulator
for e-books contracts.

Year: 2017
In May, the company launched new Fire tablets, Fire 7 and the
Fire HD.
Year: 2017
In May, the company expanded its prime reading service to
Prime subscribers in the UK.
Year: 2017
In May, the company launched UK pay-TV service.
Year: 2017
In May, the company planned to enter UK and Europe’s retail
industry with check-out free supermarkets.

Year: 2017
In May, the company expanded OTT channel subscriptions to
the UK, Germany.
Year: 2017
In June, Bango enabled a new payment option for Amazon
customers in Japan.
Year: 2017
In June, the company announced that it will receive an approval
from FDI for its proposal of investment in
retail of food products in India.

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Year: 2017
In June, the company expanded its Prime Now Service to
members in Denver.
Year: 2017
In June, the company launched new cashback perk service.
Year: 2017

In June, the company rolled out its first payments integration on
Instagram.
Year: 2017
In June, the company expanded its Dash button service with 20
new brands.
Year: 2017
In June, the company planned to introduce a new service that
translates multiple languages.
Year: 2017
In June, the company launched a new, China-Specific Kindle E-
reader.

Year: 2017
In June, the Aurora City Council approved an agreement for
intersection work for Amazon project.
Year: 2017
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In June, the company opened up a Hub Warehouse in Wynwood,
the US.

Year: 2017
In June, the company and Olive Garden signed a partnership for
new food services.
Year: 2017
In July, the company launched its own wine brand with king
vinters.
Plans/Strategy
Year: 2017
In July, the company planned to invest US$260 million in its
Indian unit.
Year: 2017
In July, the company initiated selling of spectacles with snappy
delivery.

Plans/Strategy
Year: 2017
In January, Amazon planned to open Brick & Mortar Bookstore
in New York City.
Year: 2017
In July, the company's Treasure Truck facility expanding to
other US cities.
Year: 2017
In July, the company partnered with Coway to develop a hi-tech
water purifier.
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Year: 2017
In July, the company opened its new London HQ in a 15-storey
building in Shoreditch to increase the
research & development staff range from 450 to 900.
Year: 2017
In July, the company announced to offer sprouts groceries
through Prime Now same-day service.
Year: 2017

In July, the company launched its Prime Now delivery service
in Singapore.
Year: 2017
In July, the company opened location in Westwood with added
benefits for Prime members.
Year: 2017
In August, the company confirmed plans to set up a fulfilment
centre in Melbourne in Australia.
Year: 2017
In July, the company launched its second fulfilment centre in
Lucknow.

Year: 2017
In August, Titan tied up with Amazon to foray into the US
market.
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Year: 2017
In August, the company rolled out instant pickup points in the
US.

Year: 2017
In August, the company launched high-volume hiring for new
Michigan warehouse.
Plans/Strategy
Year: 2017
In February, Amazon Development Centre plans to establish
two customer service facilities, in
Coimbatore and Noida, the US.
Year: 2017
In August, the company opened packing and shipping warehouse
in Salem, India.
Year: 2017

In August, the company opened its second Oregon fulfillment
center in Salem, India.
Plans/Strategy
Year: 2017
In August, the company plans to open a new fulfillment center
in North Randall, Ohio, the US.
Year: 2017
In August, the company and DTS to launch the first DTS Play-
Fi-enabled wireless speakers with Amazon
Alexa Voice Service (AVS).
Year: 2017
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In September, Amazon plans to open a new fulfillment center in
Charter Township of Shelby, Michigan,
the US.
Year: 2017
In June, Amazon prime extended their partnership with DIA for
providing customer online purchase and
delivering order within one or two hour within preferred
location in Ciudad Condal ,Barcelona.
Year: 2017
In October, Amazon launched e-book reader Kindle Oasis

featuring the highest-resolution Paperwhite
Display.
Year: 2017
In October, Amazon,NTT Communications, PCCW Global,
PLDT, Facebook signed a partnership with
SoftBank to construct and operate JUPITER a Trans-Pacific
Submarine Cable System that will connect
Japan, Philippines and the US .
Year: 2017
In September, the company launched a dirt cheap 4K Fire TV.
Year: 2017
In September, the company entered into a partnership with
Dabur India, to launch ayurveda e-

marketplace.
Year: 2017
In September, the company announced a partnership with
Kohl’s, on smart-home shops.
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Year: 2017
In December, Amazon announced the acquisition of Immedia
(Blink).

Year: 2017
In November, Best Buy announced a partnership with Amazon
for voice shopping through Alexa.
Year: 2017
In November, Amazon opened its drones facility in Cambridge,
England.
Year: 2017
In November, Amazon introduced two new furniture brands
such as Rivet and Stone & Beam feature.
Year: 2017

In October, Amazon announced that the availability of Alexa,
Echo, Echo Plus, and Echo Dot services in
India.
Year: 2017
In November, Amazon opened its new 60000 sq ft development
centre in Cambridge, the UK.
Year: 2017
In November, Amazon paired up with Calvin Klein on holiday
Pop-ups.
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Year: 2017
In January, Amazon opened new rainforest office complex in
Seattle, the US.
Plans/Strategy
Year: 2017
In November, Amazon planned to enter into Swiss market, post
office to provide customs clearance.
Year: 2017
In December, DialogTech Integrated with Amazon connect to
help contact centers convert callers to
customers.

Year: 2017
In December, Amazon partnered with Bsquare Corporation, and
Microsoft to help drive powerful industrial
IoT data visualizations.
Year: 2017
In December, Amazon launched the latest version of their Linux
offering, Amazon Linux 2.
Year: 2017
In May, Deposco extended its integration with Amazon for the
Seller Fulfilled Prime program.

Year: 2017
In December, the company and GEP partnered to integrate its
SMART by GEP procurement
software with Amazon Business.
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Year: 2017
In November, the company and Sift Security partnered to
integrate its CloudHunter with Amazon EC2
Container Service (ECS) for its improved visibility and to
enhance detection, threat hunting, and incident
response capabilities.

Year: 2017
In November, the company opened a new shipping center in
Israel.
Year: 2017
In November, the company introduced the new AWS
PrivateLink to access third-party SaaS applications
from Virtual Private Cloud (VPC).
Year: 2017
In November, Amazon launched the new fully managed
intelligent threat detection service, Amazon
GuardDuty.

Year: 2017
In November, the company and Voysis partnered to create an
artificial intelligence voice assistant that
aims to license to retailers to help them compete.
Plans/Strategy
Year: 2017
In October, the company plans to open Liquor Bar in Tokyo,
Japan.
Year: 2017
In September, Amazon introduced the new addition to the Echo
portfolio, Echo Spot.
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Plans/Strategy
Year: 2017
In September, the company plans to open its new fulfillment
center in Monroe, Ohio, the US.
Year: 2017
In July, Sears and Amazon signed an agreement to the launch
Sears' Kenmore products on
Amazon.com.
Year: 2017

In September, the company opened its first fashion imaging
studio, Blink, in Gurgaon, India.
Year: 2017
In May, Amazon and DataArt signed an agreement to integrate
Amazon Alexa with DataArt’s open source
IoT data platform, DeviceHive.
Year: 2017
In April, DiagnosisAI launched the Alexa, Ask Doctor Dex
(DexMD) skill for Amazon Alexa.
Year: 2016
The company launched Prime Reading, which gives Prime
members access to unlimited selection of
books, magazines and comics at no additional cost.

Year: 2016
AWS introduced P2 instances for Amazon EC2, which is
designed for compute-intensive applications.
The company and Twitch, one of leading social video platforms
and communities for gamers in the world,
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announced Twitch Prime, a new set of Amazon Prime benefits
created for gamers.
Plans/Strategy

Year: 2016
The company announced plans to introduce new features to
Amazon Fire TV and Fire TV Stick. The new
features enable customers to use their voice to search for
favorite content, find the best subscription
deals, and also see recommendations for popular programming
from applications including Netflix, HBO
GO and HBO NOW. Amazon plans to build a new 253 MW
Amazon Wind Farm in Scurry County, Texas.
It is expected to open in 2017.
Year: 2016
Amazon opened a fulfillment center in Edgerton, Kansas. The
company opened a fulfillment center in
Shakopee, Minnesota.
Year: 2016
AWS announced the availability of Amazon Kinesis Analytics,

a new service that enables developers to
gain actionable insights from streaming data. The company
announced Amazon Vehicles, a car research
destination and automotive community, where customers can
view specifications, images, videos, and
customer reviews for various car models on Amazon.com. In
addition, customers can ask questions about
their vehicle and find parts and accessories that fit their current
car.
Year: 2016
The company opened a fulfillment center in Obetz, Ohio.
Plans/Strategy
Year: 2016
The company announced plans to open a new fulfillment center
in Kansas City, Kansas; and
Sacramento, California. Amazon announced plans to open a new
fulfillment center in Houston, Texas. It
is the seventh fulfillment center to be opened in Texas.

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Year: 2016
AWS expanded its global footprint with the introduction of Asia
Pacific (Mumbai) Region, which provides
Indian customers a local choice to build their businesses and
run their applications in the cloud. It is the
sixth location in Asia Pacific.
Year: 2016

Amazon opened The Mark Cuban Collection
(www.amazon.com/exclusives) on Amazon Exclusives,
which gives customers direct access to innovative new products.
Georgia.
Plans/Strategy
Year: 2016
The company announced plans to open two new fulfillment
centers in Edwardsville, Illinois. Amazon
announced that Prime Now service in Atlanta will deliver food
from local restaurants, including Aviva by
Kameel, Chai Pani, Flip Burger, Flying Biscuit, Grindhouse
Killer Burgers, and Varasano’s Pizzeria,
among others. The company announced plans to open a new
fulfillment center in Braselton,
Year: 2016
The company launched Amazon Video Direct (AVD), a new
self-service program that enables creators
and storytellers to make their video content available to

Amazon customers. Amazon introduced
Handmade, a store that comprises over 20,000 handmade items
(accessories, baby, and toys and
games, among others) crafted and sold directly from artisans.
Amazon launched Prime Now service in
Manhattan, which will deliver food from local restaurants,
including Blue Ribbon Fried Chicken, Burger
Joint, ilili, John’s of Bleecker Street, Junior's Restaurant &
Cheesecake, Momofuku Milk Bar, Num Pang
and Sarabeth’s Tribeca, among others. AWS introduced X1
instances for Amazon EC2. X1 instances
offer more memory than any other SAP-certified cloud instance.
Year: 2016
The company launched Kindle Oasis, an eight generation of
Kindle, which is thinner and lighter Kindle
ever. AWS announced the availability of two new low-cost hard
disk drive (HDD)-backed storage options
for Amazon EBS.

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Year: 2016
The company introduced the Amazon Payments Partner
program, which provides tools and services to
help partners grow their business by offering easy integration
with Amazon Payments. Amazon
introduced its one-hour delivery service, Prime Now, in 11 new
metro areas, including Charlotte,
Cincinnati, Fresno, Louisville, Milwaukee, Nashville, Raleigh,
Richmond, Sacramento, Stockton, and
Tucson; and new areas in Central New Jersey, Dallas-Fort
Worth, Los Angeles, and San Diego.
Plans/Strategy

Year: 2016
Amazon announced plans to open a new fulfillment center in
Dallas-Fort Worth metroplex, Texas. This is
the company’s sixth fulfillment center in Texas. Amazon
announced plans to open two fulfillment centers
in Florence and Carteret, New Jersey.
Year: 2016
Amazon launched two new Alexa-enabled devices: Echo Dot
and Amazon Tap. Echo Dot is a hands-free,
voice controlled device, which uses the same far-field voice
recognition as Echo, whereas Amazon Tap is
a portable bluetooth and Wi-Fi speaker. AWS introduced AWS
Database Migration service, which
enables customers to migrate their production Oracle, SQL
Server, MySQL, MariaDB, and PostgreSQL
databases from on-premises datacenters to AWS with virtually
no downtime.
Plans/Strategy

Year: 2016
Amazon.ca introduced two new unlimited cloud storage plans
with Amazon Cloud Drive. These plans
enable customers to securely store their existing content
collections and automatically upload unlimited
new content. The company announced plans to open a new
fulfillment center in San Bernardino,
California.
Year: 2016
The company signed a multi-year production agreement with
American Girl, a premium brand for girls and
subsidiary of Mattel, to produce four live-action specials and
options to produce multiple seasons of
episodic content. The company, in partnership with Brita,
launched first Wi-Fi-enabled Brita Infinity
pitcher, which automatically orders a new filter through
Amazon Dash Replenishment.

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Year: 2016
AWS opened its fifth technology infrastructure region in Asia
Pacific. This platform enables Korean-based
businesses, as well as global companies with customers in
Korea to build their businesses and run their
applications in the AWS cloud. The company announced that
Prime Now service in Chicago will deliver
food from local restaurants, including Balena, Big Bowl, Big
Star, Chicago q, M Burger, RPM Italian and
Wildfire, among others.
Year: 2016

Amazon acquired Twitch Interactive, a live video platform for
gamers. Through this acquisition, the
company strengthened its market position in the gaming
industry.
Year: 2016
The company announced that Prime Now service in Dallas will
deliver food from local restaurants,
including Blue Goose Cantina, Deep Sushi, Ellen’s Southern
Kitchen, Fireside Pies, Greenville Avenue
Pizza Company, Grub Burger Bar, and Terilli’s Restaurant and
Bar, among others.
Year: 2016
Amazon announced the availability of Fire, its fastest selling
tablet, in new colors and more storage
options.The company also announced that Prime Now service in
San Francisco will deliver food from

local restaurants, including Big Chef Tom’s Belly Burgers,
Buca di Beppo, DOSA, The Monk’s Kettle,
Nick’s Crispy Tacos and Pressed Juicery, among others.
Year: 2016
Amazon opened a new fulfillment center in Fall River,
Massachusetts. The company opened a fulfillment
center in San Marcos, Texas.
Year: 2016
Brother printers, a General Electric washer, and the Gmate
SMART blood glucose monitor joined DRS
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program. These are the first devices to join the program.
Year: 2016
The company announced that Prime Now service in Houston
will deliver food from local restaurants,
including Carrabba’s, El Tiempo Cantina, Max’s Wine Dive,
P.F. Chang’s, Thai Gourmet, and The Hay
Merchant.
Year: 2016
The company expanded Handmade at Amazon into Europe.
Amazon customers in Germany, France,
Italy, Spain, the UK and across Europe can shop for more than
30,000 handcrafted products.

Year: 2016
Amazon announced that Prime Now service in San Diego will
including Carnitas’ Snack Shack, Dumpling Inn, Rubicon Deli,
T Deli, Tajima and Tandoori Hut, among
others.
Year: 2016
Amazon Prime introduced Prime Music, allowing its members to
have unlimited, advertisement-free
access to more than a million songs without additional cost to
their membership
Year: 2016
Amazon.ca launched a new ‘Business, Industrial and Scientific
Supplies’ store

(www.amazon.ca/industrial), which features lab and scientific
products; professional medical supplies;
power and hand tools; additive manufacturing products
including 3D printing products; janitorial and
sanitation supplies; occupational health and safety products;
tapes, adhesives and sealers; and test,
measure and inspection products.
Year: 2016
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AWS introduced Amazon Lumberyard, a free, cross-platform,
3D game engine for developers. The
platform enables the developers to create and connect their

games to the wide compute and storage of
the AWS Cloud, and engage fans on Twitch.
Year: 2016
Kindle launched Singles Classics with essays and stories by
well-known authors.
Year: 2016
The company announced a new feature to Kindle: Page Flip,
which helps in the navigation of pages.
Year: 2016
The company introduced new Fire TV Stick with Alexa Voice
Remote, which provides access to more
than 300,000 movies and TV episodes.

Plans/Strategy
Year: 2016
Amazon announced plans to open a new fulfillment center in
Coppell, Texas, and Monee, Illinois.
Year: 2016
AWS acquired NICE, one of the leading providers of software
and services for high performance and
technical computing.
Year: 2016
In June, the company expected to launch music service for echo
users soon.

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Year: 2016
In September, the company launched commuter bus service for
Eastside employees.
Year: 2016
In November, the company launched prime video service in
India.
Year: 2016

In August, the company launched a 4G VoLTE ready Bingo 50+
smartphone.
Year: 2016
In November, the company launched Prime streaming video in
Canada.
Year: 2016
In October, the company planned to provide Internet service
with Prime bundle in Europe.
Year: 2016
In November, the company extended its partnership with
Morrisons to launch same day delivery service.

Year: 2016
In November, the company launched its services in the
Netherlands and working on launching its video
service.
Year: 2016
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In November, the company planned to launch new video chat
service.

Year: 2016
In December, the company planned to launch a live TV package
in 2017.
Plans/Strategy
Year: 2016
In November, Amazon plans to enter Singapore in early 2017.
Year: 2016
In June, AWS and C3 IoT partnered for creating an integrated
enterprise stack for deployments.
Year: 2015
Amazon launched its one-hour delivery service, Prime Now, in
Baltimore, Maryland. The company

introduced Amazon Fire tablet in China. The company launched
Fire HD 8 Reader’s Edition, which is the
combination of all-new Fire HD 8, a year of Kindle Unlimited
with access to more than one million books,
and a limited edition leather cover. It also comprises Blue
Shade, a new feature that adjusts and
optimizes the display on Fire HD 8 tablet to reduce blue light
exposure before bedtime. The company
introduced its one-hour delivery service, Prime Now, in Austin,
Texas.
Plans/Strategy
Year: 2015
The company announced plans to open two fulfillment centers
in Obetz and Etna, Ohio.
Year: 2015
Amazon expanded its Prime FREE Same-Day Delivery to
Chicago and Orlando, as well as new locations
in the New York City, Northern New Jersey and Philadelphia

areas.
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Year: 2015
Amazon opened one fulfillment center each in Dallas, Texas;
and Joliet, Illinois.
Year: 2015
AWS announced two new capabilities: AWS Snowball and
Amazon Kinesis Firehose, which help

customers to transfer any type or any size of data to the AWS
Cloud quickly and cost-effectively. AWS
Snowball transfers terabytes to petabytes of data into and out of
AWS, whereas Amazon Kinesis
Firehose is a fully managed service for loading streaming data
into AWS. AWS announced two new
database services: AWS Database Migration service and
Amazon RDS for MariaDB. AWS Database
Migration service enables customers to transfer production
databases to AWS without any interruption,
whereas MariaDB is available as a managed service in AWS.
Year: 2015
AWS introduced a new platform, AWS Internet of Things (IoT).
This platform enables devices such as
cars, turbines, sensor grids and light bulbs, among others, to
connect to AWS services so that companies
can store, process, examine, and act on the volumes of data
generated by connected devices on a global
scale. The company launched its one-hour delivery service,
Prime Now, in Portland, Oregon; San
Antonio, Texas; and San Francisco Bay area, California.

Year: 2015
AWS launched Amazon QuickSight, a cloud-powered business
intelligence service that enables all
employees to build visualizations, perform ad-hoc analysis, and
to quickly get business insights from their
data. Amazon QuickSight, which integrates automatically with
AWS data services, makes use of a new,
Super-fast, Parallel, In-memory Calculation Engine (SPICE) to
execute advanced calculations and render
visualizations.
Year: 2015
Amazon expanded Kindle Scout, its reader-powered publishing
platform, to authors and readers outside
the US, including Europe, Canada, Australia, New Zealand,
South Africa, Mexico, Brazil, Japan, and
India.

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Year: 2015
The company expanded the Prime video downloads to iOS and
Android platforms. As a result, Prime
members in the US, UK, Germany and Austria will be able to
download movies and TV episodes,
including Amazon Original Series, to iPhones, iPads and
Android phones and tablets for offline viewing,
at no additional charge.
Year: 2015

Amazon introduced Fire TV and Fire TV stick in Japan.
Year: 2015
The company launched its one-hour delivery service, Prime
Now, in Los Angeles. Amazon launched its
first Amazon Fire TV, which offers more than 3,000 channels,
applications and games. It also provides a
new Fire TV stick with voice remote. The company introduced
new Fire HD tablets, which feature a wide
screen, thin and light design, quad-core processor, stereo
speakers with Dolby audio, front- and rear-
facing cameras, and micro secure digital (microSD) card. Fire
HD also launched Fire operating system
(Fire OS) 5 ‘Bellini’, with an updated user interface.
Year: 2015
General Electric, Samsung, August, Gmate, Oster, Obe, Petnet,
CleverPet, Sutro, Thync, and Sealed Air

joined the Amazon Dash Replenishment Service (DRS)
program. The program enables connected
devices to automatically order physical goods from Amazon
when supplies are running low. It also
provides convenience and ease for both customers and device
makers. Amazon and CBS, a mass media
company, announced a new multi-year, multi-series agreement
to make Prime Video the exclusive
subscription streaming home for three new CBS summer series
through 2018.
Year: 2015
The company introduced Amazon Launchpad, a new program
that offers a streamlined onboarding
experience, custom product pages, a complete marketing
package, and access to Amazon's global
fulfillment network. The program enables the startups to launch,
market, and distribute their products to
hundreds of millions of Amazon customers across the globe.
Amazon launched its one-hour delivery

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service, Prime Now, in Seattle.
Year: 2015
AWS contracted with Iberdrola Renewables, the US renewable
energy division of parent company
Iberdrola, to construct and operate a 208 MW wind farm in
Perquimans and Pasquotank counties, North
Carolina, called the Amazon Wind Farm US East. This new
wind farm generates approximately 670,000
MWh of wind energy annually.

Year: 2015
AWS announced that enterprise software providers such as
Looker, Qlik, Sumo Logic, and Works
Applications declared themselves 'all-in' with AWS as the core
infrastructure platform that powers their
Software as a Service (SaaS) solutions.
Year: 2015
AWS introduced Amazon API Gateway, a new fully managed
service that enables AWS customers to
create, publish, maintain, monitor, and secure APIs at any scale.
AWS introduced AWS Device Farm, a
new service that enables mobile application developers quickly
and securely test their applications on
smartphones, tablets, and other devices to enhance the quality
of their Android and Fire OS applications.
Year: 2015

AWS partnered with Community Energy, a developer of
renewable energy with a long history in solar and
wind energy, to construct an 80 MW solar farm in Accomack
County, Virginia, called Amazon Solar Farm
US East. This new solar farm is expected to start generates
approximately 170,000 MWh of solar power
annually.. It is the largest solar farm in the state of Virginia,
with all energy generated delivered into the
electrical grids that supply both current and future AWS Cloud
datacenters.
Year: 2015
AWS contracted with EDP Renewables, one of the global
leaders in the renewable energy sector and the
fourth largest producer of wind power in the world, to construct
and operate a 100 MW wind farm in
Paulding County, Ohio, called the Amazon Wind Farm US
Central. This new wind farm is expected to
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start generating approximately 320,000 MWh of wind energy
annually starting May 2017.
Plans/Strategy
Year: 2015
The company announced plans to open a fulfillment center in
Carteret, New Jersey.
Year: 2015
AWS announced Amazon Machine Learning, a fully managed
service that helps developers to use
historical data to build and deploy predictive models easily. The
company introduced Amazon shopping

application for Apple Watch in Canada, China, France,
Germany, Japan, the US and the UK. The
application is designed for the on-the-go customer and it offers
a custom-made Amazon experience with
voice search and quick tap features including 1-Click purchase
and save to wish list. Amazon launched
Amazon Business (www.amazon.com/business), a new
marketplace on Amazon.com with new features
and unique benefits tailored to businesses.
Year: 2015
Amazon Cloud Drive launched two new unlimited cloud storage
plans, including Unlimited Photos Plan
and Unlimited Everything Plan. Through these plans, customers
can securely store their existing content
collections and automatically upload unlimited new content,
including photos, videos, movies, music, and
files. The company launched Amazon Home Services, a new
marketplace for on-demand professional
services.The partnership enables prime members in the US to
enjoy the selection of films from Bleecker
Street through the Amazon Instant Video application for TVs,

connected devices and mobile devices, or
online at Amazon.com/PIV without additional cost to their
membership.
Year: 2015
The company introduced Amazon Giveaway, a new self-service
tool, designed to modernize the time-
tested radio giveaway. Amazon.ca introduced Kindle Unlimited,
a new subscription service which allows
customers to freely read as much as they want from over
750,000 Kindle books, for only C$9.99 ($7.98)
per month.
Year: 2015
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The company entered into a content licensing agreement with
Starz Digital Media, one of the leading
integrated global media and entertainment companies. Starz
Digital Media will make Prime Instant Video
the exclusive online-only subscription streaming home in the
US for The White Queen - the Golden Globe
and Emmy nominated original miniseries from premium
entertainment service provider, Starz. As per the
deal, Prime members can watch the miniseries from the Amazon
instant video application for TVs,
connected devices and mobile devices, or online at
Amazon.com/PIV, without additional cost to their
membership.
Year: 2015
The company signed a power purchase agreement with Pattern
Energy Group, one of the leading

independent power companies in the US, to support the
construction and operation of a wind farm in
Benton County, Indiana, called the AWS Wind Farm. This new
wind farm is expected to start generating
about 500,000 megawatt hours (MWh) of wind power annually.
Year: 2015
AWS acquired Elemental Technologies, a provider of software-
defined video solutions for multiscreen
content delivery. This acquisition strengthens the company's
position in the media and entertainment
industry.
Year: 2015
Amazon and Bleecker Street, an independently-financed film
distribution company in the US, entered into
a multi-year content licensing agreement.

Year: 2015
Amazon China entered into an agreement with Baidu, one of the
leading internet services companies, to
provide a search, applications, and online video experience on
Amazon tablets in China.
Year: 2015
Accenture and AWS formed a business group, the Accenture
AWS Business Group, to help clients to
migrate and run their businesses in AWS cloud. The group
delivers information technology and business
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services through AWS cloud.
Year: 2015
Amazon announced that Prime Now service in Los Angles will
deliver food from local stores, including
Sprouts Farmers Market, Bristol Farms, Sprinkles Cupcakes,
Fresh & Easy, Erewhon Organic Grocer and
99 Ranch Market.
Year: 2015
Amazon.ca introduced its Wearable Technology store
(www.amazon.ca/wearabletechnology). The new
store, which offers products in wearable technology including
activity trackers, smart watches, and
wearable cameras, features several products from top brands
including Jawbone, Garmin, Fitbit and
Motorola, as well as products from emerging brands like Lumo

and Spire.
Year: 2015
Prime Now expanded its delivery options in Chicago, to include
groceries, prepared meals and baked
goods from local stores such as Plum Market, Sprinkles
Cupcakes, and My Fit Foods.
Year: 2015
The company announced that Prime Now service in Seattle will
including Cactus, Wild Ginger, Skillet, Marination Station,
Re:public, Cafe Yumm!, Ten Mercer, and
Mamnoon.
Year: 2015

Amazon introduced its one-hour delivery service, Prime Now, in
San Diego, California.
Year: 2015
Amazon introduced Kindle Textbook Creator, which makes it
easy to create e-Textbooks and other
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educational content with features like flashcards, highlighting,
and note-taking. Kindle Textbook Creator
enhances the learning experience of the educators and authors.

Year: 2015
AWS introduced Amazon WorkMail, an email and calendaring
service in the cloud. With Amazon
WorkMail, users can send and receive email, manage contacts,
share calendars, and book resources
using the same email applications (Microsoft Outlook, their
Web browser, or their native iOS and Android
email applications) without buying and managing email server
software.
Year: 2015
The company launched the Collectible Coins store, a
marketplace that gives customers direct access to
more than 10,000 US coins from over 75 dealers.
Year: 2014
Amazon acquired comiXology, a company that operates in the

comic book and graphic novel industry.
comiXology offers a wide variety of digital comic book content
from over 75 of the top publishers and top
independent creators. This acquisition significantly increased
the product offering of the company.
Year: 2014
Amazon and Giunti, an Italian bookstore chain, announced an
exclusive agreement to launch a new
bookstore model, as well as to offer Giunti customers access to
a wide selection of Amazon products.
Year: 2014
Amazon announced that as part of its licensing agreement with
Twentieth Century Fox Television
Distribution, Prime Instant Video became the exclusive online-
only subscription home for streaming all
192 episodes of the award-winning series 24.

Year: 2014
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Amazon entered into a US content licensing agreement with
Aardman Animations, under which Prime
Instant Video became the exclusive subscription streaming
home for award-winning TV and short film
series, Wallace & Gromit, Shaun the Sheep, Timmy Time and
classic animation Rex the Runt.
Year: 2014

Amazon and CBS, a mass media company, announced a content
licensing agreement for the new CBS
Television series Extant.
Year: 2014
Amazon entered into a content licensing agreement with HBO to
make Prime Instant Video the exclusive
online-only subscription home for select HBO programming.
The collection includes various shows like
The Sopranos, Six Feet Under, The Wire, Big Love, Deadwood,
Eastbound & Down, Family Tree,
Enlightened, Treme, early seasons of Boardwalk Empire and
True Blood, as well as mini-series like Band
of Brothers, John Adams and others.
Year: 2014
HIT Entertainment, a preschool entertainment company and a
division of Fisher-Price, announced
Amazon as its exclusive US home to the preschool franchise

Fireman Sam. According to the agreement,
TV episodes, eBooks, and physical products like apparel, toys
and lunch boxes were made available at
Amazon with free shipping and free two-day shipping with
Amazon Prime. .
Year: 2014
Kindle Worlds entered into licensing agreements with Hasbro
and Warner Bros. Television Group's Alloy
Entertainment. Under the agreement, Kindle Worlds will open
seven new Worlds, including Worlds based
on Hasbro's G.I. JOE brand, and Warner Bros. TV shows
Veronica Mars and Pretty Little Liars' spinoff
Ravenswood.
Year: 2014
The company opened fulfillment centers in Windsor,
Connecticut; Kent, Washington; and Redlands,

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California.
Year: 2014
The company announced the availability of Amazon coins for
customers in the US, UK and Germany to
buy, spend and earn on android devices.
Year: 2014
The company opened one million square feet fulfillment center

in Baltimore, Maryland and a 1.2 million
square feet fulfillment center in Moreno Valley, California.
Year: 2014
Amazon introduced Fire, the first smartphone designed by the
company. Fire has two new technologies,
Dynamic Perspective and Firefly. Dynamic Perspective uses a
new sensor system which responds to the
way the user holds, views, and moves the Fire smartphone,
while Firefly quickly recognizes the web and
email addresses, phone numbers, bar codes, movies and music,
and allows the user to take action in
seconds.
Year: 2014
Amazon launched a new 3D printed products store
(www.amazon.com/3dp), a marketplace that gives
customers access to more than 200 print on-demand products.
Many of these products can also be

customized by material, size, styles and color variations, and
personalized with text and image imprints.
Amazon Publishing and Alloy Entertainment, a division of
Warner Bros. Television Group, introduced a
new digital-first imprint with focus on young adult, new adult
and commercial fiction.
Year: 2014
Amazon.ca introduced two new stores: musical instruments and
wireless, further expanding its selection
available to customers in Canada.
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Year: 2014
AWS announced the availability of a new SSD-backed volume
type for Amazon Elastic Block Store
(Amazon EBS) that delivers high-performance storage at a low
cost.
Year: 2014
AWS announced the EC2 container service. This container
management service makes it easy to run
and manage distributed applications using containers on AWS.
With this service, customers can start,
stop, and manage thousands of containers in seconds. AWS
introduced AWS Lamba, a compute service
that runs developers' code in reply to events and manages the
compute resources automatically. This
service is feasible to build and manage applications that respond
quickly to new information.

Year: 2014
AWS launched its new AWS for the Frankfurt region, marking
its 11th technology infrastructure region
globally for AWS and the second region in the European Union.
Through this new AWS, customers can
leverage AWS to build their businesses and run applications on
infrastructure located in Germany.
Year: 2014
Amazon launched Amazon Elements, a new line of premium,
everyday essentials with transparent
origins.
Year: 2014
Amazon.ca launched same-day delivery service in Toronto and
Vancouver. AWS introduced three new
services: AWS Key Management Service, which helps

customers in creating and controlling the
encryption keys used to encrypt their data on the AWS Cloud;
AWS Config, which provides customers
with full visibility into their AWS resources and associated
relationships; and AWS Service Catalog, which
allows enterprise administrators to create and share catalogs of
customized products that incorporate
company-approved standard architectures and configurations.
AWS introduced AWS CodeDeploy, a fully
managed service that allows developers to automate the process
of deploying and updating applications
on Amazon EC2.
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Year: 2014
AWS announced the availability of Dense Compute nodes, a
new SSD-based node type. Dense Compute
nodes allow customers to create faster, lower-cost data
warehouses with Amazon Redshift.
Year: 2014
AWS announced the availability of T2 instances, a new Amazon
EC2 instance type. T2 instances was
designed to significantly reduce costs for applications that do
not require sustained high central
processing unit (CPU) performance but benefit from the ability
to burst to full core performance. AWS
launched several new capabilities, including Amazon Cognito,
Amazon Mobile Analytics and Mobile
Software Development Kit (SDK), to help developers in
building, deploying, and scaling mobile
applications in a better way. AWS introduced Amazon Zocalo,
an enterprise storage and sharing service
that improves user productivity. The company introduced
Kindle Unlimited, an eBook subscription service

which gives customers access to over 600,000 eBooks and
audiobooks, for $9.99 per month.
Year: 2014
The company introduced Amazon Local Register, a secure card
reader and mobile application. This
application provides local businesses with the tools they need to
quickly and easily accept credit and
debit cards from a smartphone or tablet and keep track of their
growing business.
Year: 2014
The company introduced Fire TV, a tiny box that allows easy
and instant access to Netflix, Prime Instant
Video, Hulu Plus, WatchESPN, SHOWTIME, low-cost video
rentals, and others. Amazon Game Studios
introduced Sev Zero, its first game built from the ground up for
Fire TV. The company launched its
wearable technology store, which offers a variety of wearable

technology and research wearable devices,
including activity trackers, smart watches and wearable
cameras.
Year: 2014
The company launched the new German-language publishing
program under Amazon Publishing. The
European Amazon Publishing team acquired German-language
fiction for publication in Kindle and print
editions available on Amazon.
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Year: 2014
The company launched Waterfall Press, a new Christian imprint
specializing in faith-based non-fiction and
fiction.
Year: 2013
The company launched Amazon Coin, a new virtual currency for
purchasing games, applications and in-
app items on Kindle Fire. AWS introduced AWS OpsWorks, an
application management solution for the
complete lifecycle of complex applications, including resource
provisioning, configuration management,
deployment, monitoring and access control. This enables
developers to manage all tasks required to
model, deploy, scale, and maintain their applications.
Amazon.ca launched Amazon Mobile Application
for iPhone, iPad, Android and Windows Phone. This allows
customers to browse and shop for products,
compare prices, read reviews and make purchases on the go.

Year: 2013
Amazon acquired IVONA Software, a text-to-speech technology
company.
Year: 2013
The company acquired Touchco, a touch screen technology
company.
Year: 2013
Amazon reached an agreement to acquire Goodreads, one of the
world's largest sites for readers and
book recommendations.
Year: 2013

Amazon reached an agreement to acquire TenMarks, a company
which designs web-based mathematics
curriculum for students. Amazon and TenMarks will together
develop educational content and
applications, across multiple platforms.
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Year: 2013
Amazon opened a one million square feet fulfillment center in
Tracy, California as well as in Coppell,
Texas.

Year: 2013
The company opened a new customer service facility in
Winchester, Kentucky.
Year: 2013
The company allowed authors and publishers to use the self-
service Kindle DTP to upload and make
available their books in Spanish, Portuguese and Italian to
customers worldwide.
Year: 2013
Amazon announced the availability of Amazon Cloud Player for
iOS in BMW applications and MINI
Connected-equipped vehicles from model year 2011 forward.
Amazon Cloud Player customers using
iPhone and iPod Touch devices can access their music using the

vehicle's controller and screen. Amazon
Publishing launched StoryFront, a new imprint offering short
fiction across genres. Amazon introduced a
new version of Kindle FreeTime on Kindle Fire tablets with
several new educational books, applications,
games and videos, including Common Core Standard-aligned
books, educational applications from
developers like BrainPOP and Agnitus, and movies and TV
shows.
Year: 2013
Amazon launched the Australian Kindle Store, offering more
than two million eBooks, the most English
language best sellers and more than 400,000 Kindle-exclusive
titles. AWS launched Amazon
WorkSpaces, a fully managed desktop computing service in the
cloud. AWS launched Amazon
AppStream, a new service that enables developers to stream
resource-intensive applications and games
from the cloud to a broad range of devices.

Year: 2013
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Amazon Studios, the original film and series production arm of
Amazon, introduced Amazon Storybuilder,
a new product to help writers. Amazon Storybuilder makes
notecarding digital, giving screenwriters the
ability to lay out digital notecards on a virtual corkboard to
capture the beats of their story. Also, these
notecards are saved online, giving users access to their projects
on their computer, tablet or smartphone.
Year: 2013

AWS launched Amazon Elastic Transcoder, a highly scalable
service for transcoding video files between
different digital media formats. Through this, customers can
convert their large high resolution master
video files into smaller versions that are optimized for playback
on websites, mobile devices, connected
TVs and other video platforms.
Year: 2013
Amazon entered into an exclusive content licensing agreement
with new film studio A24 to make Prime
Instant Video the exclusive premium subscription home for all
of the current and forthcoming A24 titles
shortly following their release on DVD and Blu-Ray.
Year: 2013
AWS also introduced Amazon Kinesis, a fully managed service
for real-time processing of high-volume,

streaming data. It also introduced Amazon Relational Database
Service (Amazon RDS) for PostgreSQL.
Amazon RDS manages complex and time-consuming
administrative tasks such as PostgreSQL software
installation and upgrades, storage management, replication for
high-availability and back-ups for disaster
recovery.
Year: 2013
The company also launched Amazon Storyteller, a free online
tool for writers and filmmakers, which turns
scripts into storyboards. Amazon launched Amazon Art
(www.amazon.com/art), a marketplace offering
customers direct access to more than 40,000 works of fine art
from over 150 galleries and dealers. The
company launched 'Login and Pay with Amazon', allowing
participating companies to empower customers
to browse and buy using their Amazon account information. The
company's Wine Store introduced
shipping to customers in New York, Michigan, Arizona and
Louisiana.

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Year: 2013
The company launched Kindle Fire HD with a large 8.9 inch
display in the UK, Germany, France, Italy,
Spain and Japan. Amazon.ca launched beauty and health and
personal care stores offering more than
80,000 items, including diapers and wipes, household supplies,
health care and nutrition, personal care
items and beauty products.
Year: 2013

The company launched 50+ Active and Healthy Living Store
(www.amazon.com/50activeliving) featuring
several nutrition, wellness, exercise and fitness, medical,
personal care, beauty and entertainment items.
Amazon Wine Store introduced shipping to customers in Texas.
Amazon Publishing launched Kindle
Worlds, the first commercial publishing platform that will
enable writers to create fan fiction based on a
range of original stories and characters and earn royalties.
Plans/Strategy
Year: 2013
AWS announced the availability of I2 instances, the next
generation of Amazon EC2 storage-optimized
high I/O instances based on solid state disk (SSD) technology
that provides customers with high random
I/O performance.
Year: 2013

In May, the company acquired Liquavista from Samsung
Electronics.
Year: 2012
Amazon acquired Kiva Systems, one of the leading developers
of material handling technology.
Year: 2012
AWS entered into an agreement with Netflix to operate a
number of mission-critical, customer-facing and
backend applications for Netflix.
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Year: 2012
LOVEFiLM, an Amazon company, and Sony Pictures Television
signed a multi-year content deal,
allowing LOVEFiLM members access to new and future Sony
Pictures titles, as well as catalog titles and
TV series.
Year: 2012
Amazon expanded its fulfillment center in Phoenix by 400,000
square feet.
Year: 2012
The company opened a 193,500 square feet fulfillment center in

Canada, 450,000 square feet fulfillment
center in the UK, 1,000,000 square feet fulfillment center in
Germany, and 860,800 square feet fulfillment
center in Japan.
Year: 2012
The company opened 1,000,000 square feet fulfillment center in
Germany and 430,400 square feet
fulfillment center in France. Amazon also opened nearly one
million square feet fulfillment center in
Spartanburg, South Carolina.
Year: 2012
The company opened a 244,000 square feet fulfillment center in
Saga, Japan.
Year: 2012

Amazon launched Amazon Textbook Rental program. Through
this program, students can rent textbooks
for the semester and save up to 70%. The company launched
India Kindle Store on Amazon.com
(www.amazon.com/kindlestoreindia). Amazon launched its
Amazon Appstore in the UK, Germany,
France, Italy and Spain. This gives the European customers
access to Amazon's broad range of Android
applications with the convenience of shopping on Amazon from
their Android phones and tablets.
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Year: 2012

Amazon launched Kindle Paperwhite and Kindle Paperwhite
third Generation (3G). These are the most
advanced e-readers created with 62% more pixels and 25%
higher contrast. Amazon.co.jp introduced
Japanese Kindle Store and Kindle Paperwhite, the first
Japanese-language Kindle. Amazon introduced a
new Kindle application designed for Windows 8. The company
opened fulfillment centers in the following
locations: one each in Delaware, Indiana and Spain, and two
each in Tennessee and Virginia.
Year: 2012
Amazon Services, a subsidiary of the company, launched a new
version of Amazon WebStore, a full-
featured e-commerce product that enables small and medium
sized retailers and manufacturers to
design, build and manage their multichannel e-commerce
businesses using the company's technology.

Year: 2012
AWS introduced Amazon Simple Workflow Service, a workflow
service for developing scalable and
resilient applications. The company launched a new Spanish-
language eBook store within the Amazon
Kindle Store, eBooks Kindle en Espanol
(www.amazon.com/tiendakindle). AWS introduced Amazon
CloudSearch, a new service that allows customers to easily
integrate fast and highly scalable search
functionality into their applications. Amazon launched
AmazonSupply (www.amazonsupply.com), a new
website offering a broad range of parts and supplies to business,
industrial, scientific and commercial
customers. Amazon.ca launched its new Baby store
(amazon.ca/baby) with more than 25,000 baby-
related products.
Year: 2012
Amazon launched Kindle Fire high definition (HD) tablet which
has seven inch display and is sold for
$199.

Year: 2012
The company launched Fulfillment by Amazon, a new service
for third-party sellers that provides access
to Amazon's fulfillment and customer service resources and
expertise. Amazon launched Amazon Wine
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(www.amazon.com/wine), a new website offering customers a
broad range of wines crafted by wineries
around the country.

Year: 2012
The company launched the Brazil Kindle Store
(www.amazon.com.br) and Free Portuguese Kindle
reading applications for Android phones and tablets, iPads and
iPhones. Amazon launched Friends &
Family Gifting, a feature that allows customers to keep track of
birthdays and special occasions, get
shopping reminders and manage gift ideas for everyone on their
list.
Patent Grant
Year: 2012
Amazon Publishing acquired the publication rights from Avalon
Books to more than 3,000 backlist titles
mainly in the romance, mystery and Western categories.
Plans/Strategy
Year: 2011
The company announced plans for a new fulfillment center in

Romeoville, Illinois, and Jacksonville,
Florida.
Year: 2011
Amazon acquired the remaining shares in LOVEFiLM
International, one of the leading European
subscription entertainment services.
Year: 2011
CBS Corporation (CBS) and Amazon entered into a non-
exclusive licensing agreement enabling
Amazon's customers to stream TV shows from CBS's library.
Further in the year, Amazon signed a
licensing agreement with NBCUniversal Domestic TV
Distribution allowing Amazon Prime members to
stream select Universal Pictures movies through Prime Instant
Video.

Year: 2011
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The company entered into a partnership with Triggit, a San
Francisco based company, to strengthen its
focus on online display advertisement business.
Year: 2011
Amazon and Hearst Corporation (Hearst) entered into an
expanded, multi-faceted consumer marketing,
e-commerce and content relationship. Through this relationship,
Amazon became Hearst's single-largest

third-party seller of print subscriptions for its magazines
through digital channels.
Year: 2011
Amazon opened a 900,000 square feet fulfillment center in
Indianapolis, Indiana
Year: 2011
The company opened 1.2 million square feet fulfillment center
in Phoenix, Arizona. Amazon company
opened 500,000 square feet fulfillment center in Lebanon,
Tennessee.
Year: 2011
Amazon launched Kindle Fire selling at $199, much lower than
Apple's cheapest iPad priced at $499.

Year: 2011
Amazon Launchpad announced a Kickstarter Collection, which
features over 300 Kickstarter products
available for purchase on Amazon.com.
Year: 2011
Amazon.es launched the Spanish Kindle Store offering its
customers access to more than 22,000
Spanish-language Kindle books, including best sellers, and
more than a thousand free classics in
Spanish. Amazon.it launched the Italian Kindle Store offering
its customers more than 16,000 Italian-
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language Kindle books, a wide range of best sellers and
hundreds of free Italian classics
Year: 2011
Amazon.fr launched the French Kindle Store offering its
customers more than 35,000 French-language
Kindle books, 28 L'Express best sellers, graphic novels and
more than 4,000 free classics in French.
Amazon.ca launched its new Tools and Building Supplies Store
(amazon.ca/tools) featuring more than
60,000 tool and home improvement-related products. Further in
the year, Endless.com launched its free
endless.com application for iPhone. This application allows
Amazon's customers to purchase from a wide
assortment of shoes and accessories for men, women and kids.

Year: 2011
The company launched the biggest eBook store in Germany. .
Plans/Strategy
Year: 2011
Amazon, in partnership with the UK government, announced
plans to explore the steps required to make
the delivery of parcels by small drones a reality.
Plans/Strategy
Year: 2011
The company announced plans work with Hearst in e-commerce.
Regulatory Approval
Year: 2011
A cross government team supported by the UK Civil Aviation
Authority (CAA) provided Amazon with

permissions to explore three key innovations: beyond line of
sight operations in rural and suburban areas;
testing sensor performance to make sure the drones can identify
and avoid obstacles; and flights where
one person operates multiple highly-automated drones.
Year: 2011
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In November, the company acquired a Charlotte-based company
Yap, which expert in voice-to-text
technology.

Year: 2010
Amazon acquired Quidsi, which operates Diapers.com, an
online baby care specialty site, and Soap.com,
an online site for everyday essentials.
Year: 2010
The company acquired BuyVIP.com, a fashion and lifestyle
online buying community.
Year: 2010
Amazon allowed authors and publishers around the world to use
the self-service Kindle Digital Text
Platform (DTP) to upload and sell books in English, German
and French to customers worldwide in the
Kindle Store. Previously, the service was available only to
authors and publishers in the US.

Year: 2010
BuyVIP.com has more than six million members in countries
such as Spain, Germany and Italy.
Year: 2010
Amazon introduced Kindle DX with Global Wireless, a new
version of Kindle with the convenience of
wireless content delivery, in over 100 countries.
Year: 2010
Amazon launched its Wheels Store, a shopping destination for
wheels and related parts and accessories.
Subsequently, Amazon also launched a new generation of
Kindle, with electronic ink screen, 21% smaller
body and 15% lighter weight. Endless.com launched its new
jewelry category featuring 68 brands and

more than 3,500 styles.
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Year: 2010
Amazon.ca launched its new Sports and Outdoors Store
featuring several brands and sports and activity
related products.
Year: 2010
AWS launched the beta release of Amazon Simple Notification

Service. This service allows developers to
publish messages from an application and immediately deliver
the message to subscribers or other
applications. AWS launched its Amazon Relational Database
Service in the European Union. The service
provides cost-efficient and resizable database capacity in the
cloud by automating database
administration tasks. Amazon launched a new customer
education center, Amazon 3D 101, a one stop
information and shopping center for all 3D related merchandise.
Year: 2009
Amazon completed the acquisition of Zappos.com, an online
apparel, footwear and accessories retailer.
Year: 2009
The company introduced 'Amazon Kindle 2'. Amazon launched
the Amazon Xbox LIVE Store,
www.amazon.com/xboxlive, offering customers the option to

purchase and gift selected Xbox LIVE
games, subscription cards and Microsoft Points cards. The
company launched Amazon Kindle DX, a
reading device that offers Kindle's wireless delivery and a
massive selection of content with a large 9.7
inch electronic paper display, built-in PDF reader, auto-rotate
capability, and storage for up to 3,500
books.
Year: 2009
The company launched AmazonBasics
(www.amazon.com/AmazonBasics), a new private-label
collection
of consumer electronics.
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Year: 2008
Amazon acquired Fabric.com, an online fabric store offering
custom measured and cut fabrics, as well as
patterns, sewing tools and accessories.
Year: 2008
Amazon completed the acquisition of AbeBooks, an online
marketplace for books, with over 110 million
primarily used, rare and out-of-print books listed for sale by
thousands of independent booksellers from
around the world.
Year: 2008

LOVEFiLM, a digital versatile disc (DVD) rental subscription
service provider in the UK, acquired
Amazon's DVD rental business in the UK and Germany.
Amazon completed the acquisition of
Audible.com. Audible is a provider of spoken audio information
and entertainment on the Internet. As a
result of the transaction, Audible became a wholly-owned
subsidiary of Amazon.
Year: 2008
Internet Movie Database (www.imdb.com), a subsidiary of
Amazon, agreed to acquire Without A Box, an
online service that enables independent filmmakers to submit
their works to festivals worldwide and to
promote movies online.
Year: 2008
AWS extended Amazon EC2 to the European market.

Year: 2008
Amazon launched its new Indie & Art House store at
www.amazon.com/indies.
Year: 2008
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The company also launched Motorcycle & all-terrain vehicle
(ATV) Store (www.amazon.com/motorcycle),
a single shopping destination for motorcycle and ATV parts,
accessories and protective gear. AWS

launched a public beta of Amazon Elastic Compute Cloud
(Amazon EC2) running Microsoft Windows
Server and Microsoft SQL Server, which provided even greater
flexibility for deploying solutions in the
AWS cloud.
Year: 2007
Amazon acquired www.dpreview.com, a site for digital camera
information and reviews. The company
acquired Brilliance Audio (www.brillianceaudio.com), the
largest independent publisher of audio books in
the US.
Year: 2006
Amazon acquired Shopbop.com (www.shopbop.com), a retailer
of fashion-forward apparel, shoes and
accessories for women.

Year: 2006
The company launched Endless.com, an online shoe and
accessories store.
Year: 2005
Amazon acquired BookSurge, a global leader in inventory-free
book printing and fulfillment based in
Charleston, South Carolina.
Year: 2005
The company officially launched its search engine A9. AWS
launched 'Amazon S3', a simple storage
service for software developers at very low costs.
Year: 2004

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Amazon acquired joyo.com, one of the largest online retailers of
books, music and videos in China.
Through this acquisition, the company entered the Chinese
internet market.
Year: 2004
The company signed a strategic alliance with The Bombay
Company to launch new websites powered by
Amazon's e-commerce technology for Bombay, Bombay Kids,
Bombay Outlet, and Bombay's Canadian
operations.

Year: 2003
Amazon signed a multi-year agreement with the National
Basketball Association (NBA) and Foot Locker
to operate the NBA Store on NBA.com and the Women's NBA
Store on WNBA.com.
Year: 2003
The company added over 40,000 gourmet food items, more than
60,000 jewelry items, and over 70,000
health and personal care items to its product portfolio.
Year: 2002
Amazon established a strategic alliance with the Virgin
Entertainment Group to re-launch Virgin
Megastore's US and Japanese websites using the Amazon e-

commerce platform.
Year: 2002
The company launched its Canadian website.
Year: 2001
Amazon established a strategic alliance with Borders Group to
re-launch the Borders.com website on the
Amazon e-commerce platform.
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Year: 2001
The company launched imaginarium.com, a co-branded
specialty and learning toy store.
Year: 2000
Amazon formed a strategic alliance with Toysrus.com to create
a co-branded toy and video games store
as well as a co-branded baby products store.
Year: 2000
In April, Amazon invested US$30 million in Wine.com
(WineShopper).

Year: 1999
Amazon expanded with the acquisition of stakes in
drugstore.com, HomeGrocer.com, Pets.com and
Exchange.com.
Year: 1998
Amazon acquired Bookpages, Telebook, Internet Movie
Database, Planet All and Junglee Corp.
Stock Listings/IPO
Year: 1997
The company's initial public offering on the NASDAQ Stock
Exchange took place.
Year: 1995
The company's website was publicly launched, when it became

the exclusive book retailer on the
Netscape and America Online websites.
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Year: 1994
Amazon was promoted by Jeff Bezos.
Amazon.com, Inc.
Key Employees
Amazon.com, Inc.

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Key Employees
KEY EMPLOYEES
Name Job Title Board
Sahar Baghery Business Development Executive,
EMEA-Amazon Prime Video
Senior Management
Jeffrey P. Bezos Chairman, Chief Executive Officer,
President
Executive Board
Andrew R. Jassy Chief Executive Officer-Amazon
Web Services
Senior Management
Jeffrey A. Wilke Chief Executive Officer-Worldwide

Consumer
Senior Management
Brian T. Olsavsky Chief Financial Officer, Senior Vice
President
Senior Management
Shelley L. Reynolds Controller, Principal Accounting
Officer, Vice President
Senior Management
Jamie S. Gorelick Director Non Executive Board
Daniel P. Huttenlocher Director Non Executive Board
Judith A. McGrath Director Non Executive Board
Jonathan J. Rubinstein Director Non Executive Board
Thomas O. Ryder Director Non Executive Board
Patricia Q. Stonesifer Director Non Executive Board
Wendell P. Weeks Director Non Executive Board
Tom A. Alberg Director Non Executive Board
Rosalind G. Brewer Director Non Executive Board
Indra Nooyi Director Non Executive Board
David A. Zapolsky General Counsel, Secretary, Senior

Vice President
Senior Management
Jeffrey M. Blackburn Senior Vice President-Business
Development
Senior Management
Amazon.com, Inc.
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KEY EMPLOYEE BIOGRAPHIES
Jeffrey P. Bezos

Board:Executive Board
Job Title:Chairman, Chief Executive Officer, President
Since:2000
Age:55
Mr. Bezos is the President, Chief Executive Officer and
Chairman at Amazon. Previously, he served as
the company's President until 1999. Mr. Bezos founded the
Bezos Day One Fund in 2018
Andrew R. Jassy
Board:Senior Management
Job Title:Chief Executive Officer-Amazon Web Services
Since:2016
Age:51
Mr. Jassy has been the Chief Executive Officer of Amazon Web
Services at Amazon since 2016.
Previously, he served as the Senior Vice President of Amazon
Web Services at the company from 2006
to 2016.
Jeffrey A. Wilke

Job Title:Chief Executive Officer-Worldwide Consumer
Since:2016
Age:52
Mr. Wilke has been the Chief Executive Officer of Worldwide
Consumer at Amazon since 2016. Prior to
this position, he served as the Senior Vice President of
Consumer Business at the company from 2012 to
2016. Mr. Wilke also served as the Senior Vice President of
North American Retail at Amazon from 2007
to 2012, and Senior Vice President of Worldwide Operations
from 2002 to 2006. He joined the company
as a Vice President and the General Manager of Operations in
1999. Mr. Wilke also served as a Vice
President and General Manager of Pharmaceutical Fine
Chemicals at Honeywell International.
Brian T. Olsavsky
Job Title:Chief Financial Officer, Senior Vice President
Since:2015
Age:55

Amazon.com, Inc.
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Mr. Olsavsky is the Senior Vice President and the Chief
Financial Officer at Amazon. Prior to this position,
he served as the Vice President of Finance and Chief Financial
Officer for the Global Consumer Business
at the company from 2011 to 2015. Mr. Olsavsky joined
Amazon in 2002. He also served as the Vice
President of Finance for North America retail business unit and
acquisitions at the company from 2007 to
2010, and also led the finance departments for Amazon's
Worldwide Operations organization from 2002
to 2007. Prior to joining Amazon, he held several financial and
business management positions at Fisher
Scientific and several financial and operational roles at BF
Goodrich and Union Carbide.

Shelley L. Reynolds
Job Title:Controller, Principal Accounting Officer, Vice
President
Since:2007
Age:54
Ms. Reynolds has been the Vice President, Controller and
Principal Accounting Officer at Amazon since
2007. She served as the Vice President of Finance and
Controller at the company from 2006 to 2007.
Prior to joining Amazon, Ms. Reynolds was a Partner at Deloitte
& Touche from 1998 to 2006.
Jamie S. Gorelick
Board:Non Executive Board
Job Title:Director
Since:2012
Age:68
Ms. Gorelick has been a Director at Amazon since 2012. She
has also been a Partner with the law firm
Wilmer Cutler Pickering Hale and Dorr since 2003. Previously,

Ms. Gorelick was the Deputy Attorney
General of the US, General Counsel of the Department of
Defense, an Assistant to the Secretary of
Energy, and a member of the bipartisan National Commission
on Terrorist Threats Upon the US. She has
been a Director at VeriSign since 2015. Ms. Gorelick served as
a Director at United Technologies
Corporation from 2000 to 2014 and at Schlumberger Limited
from 2002 to 2010.
Daniel P. Huttenlocher
Job Title:Director
Since:2016
Age:60
Mr. Huttenlocher has been a Director at Amazon since 2016.
Mr. Huttenlocher has been the Dean and
Vice Provost of Cornell Tech at Cornell University since 2012.
Currently, he also serves as a Director at
Corning Incorporated.
Judith A. McGrath

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Job Title:Director
Since:2014
Age:66
Ms. McGrath has been a Director at Amazon since 2014. She
has also been the President of Astronauts
Wanted * No experience necessary, a multimedia joint venture
between Ms. McGrath and Sony Music
Entertainment, since 2013. Ms. McGrath was the Chairperson
and Chief Executive Officer at MTV
Networks Company, a subsidiary of Viacom, from 2004 to 2011.
Jonathan J. Rubinstein

Job Title:Director
Since:2010
Age:62
Mr. Rubinstein has been a Director at Amazon since 2010. He
was the Co-Chief Executive Officer at
Bridgewater Associates from 2016 to April 2017. Mr.
Rubinstein served as the Senior Vice President of
Product Innovation for the Personal Systems Group at Hewlett-
Packard Company (HP) from 2011 to
2012. He was also a Senior Vice President and the General
Manager of Palm Global Business Unit at HP
from 2010 to 2011. Mr. Rubinstein was the Chief Executive
Officer and President at Palm, a smartphone
manufacturer, from 2009 until its acquisition by the HP in 2010,
and the Chairman of its Board of
Directors from 2007 through the acquisition. Prior to joining
Palm, he was a Senior Vice President at
Apple and was the General Manager of the iPod Division. Mr.
Rubinstein served as a Director at
Qualcomm Incorporated in the past.
Thomas O. Ryder

Job Title:Director
Since:2002
Age:74
Mr. Ryder has been a Director at Amazon since 2002. He served
as the Chairman at the Reader’s Digest
Association 1998 to 2006 and its Chief Executive Officer from
1998 to 2005. From 1984 to 1998, Mr.
Ryder also held various roles at American Express, including
President of American Express Travel
Related Services International. He has been a Director at RPX
Corporation since 2009, at Quad/Graphics
since 2010, and at Interval Leisure Group since 2016. Mr. Ryder
served as a Director at Starwood Hotels
& Resorts Worldwide from 2001 to 2016, and the Chairman of
the Board of Directors at Virgin Mobile
USA from 2007 to 2009.
Patricia Q. Stonesifer

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Job Title:Director
Since:1997
Age:62
Ms. Stonesifer has been a Director at Amazon since 1997. She
has also been the President and Chief
Executive Officer at Martha's Table since 2013. Previously, Ms.
Stonesifer was the Vice Chairperson of
the Board of Regents at Smithsonian Institution from 2012 to
2013 and the Chairperson from 2009 to
2012. She also served as a Senior Advisor to the Bill and
Melinda Gates Foundation from 2008 to 2012.
Previously, Ms. Stonesifer served as the Chief Executive
Officer at Bill and Melinda Gates Foundation
from 2006 to 2008 and the President and Co-Chairperson from
1997 to 2006. During 1988–97, she
served in many roles at Microsoft Corporation, including Senior

Vice President of the Interactive Media
division. Since 2009, Ms. Stonesifer has been a Private
Philanthropy Advisor. She also served as the
Chairperson at the Gates Learning Foundation from 1997 to
1999.
Wendell P. Weeks
Job Title:Director
Since:2016
Age:59
Mr. Weeks has been a Director at Amazon since 2016. He has
been the Chief Executive Officer at
Corning Incorporated since 2005, the President since 2010 and
the Chairman since 2007. Mr. Weeks
also serves as a Director at Merck & Co.
Tom A. Alberg
Job Title:Director
Since:1996
Age:78

Mr. Alberg has been a Director at Amazon since 1996. He has
also been a Managing Director at Madrona
Venture Group since 1999 and a Principal at Madrona
Investment Group since 1996. Prior to co-founding
Madrona Investment Group, Mr. Alberg served as the President
at LIN Broadcasting Corporation; and an
Executive Vice President at McCaw Cellular Communications
and at AT&T Wireless Services.
David A. Zapolsky
Job Title:General Counsel, Secretary, Senior Vice President
Since:2014
Age:55
Mr. Zapolsky has been the Senior Vice President, General
Counsel and Secretary at Amazon since 2014.
Prior to this position, he served as the Vice President, General
Counsel and Secretary at the company
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from 2012 to 2014, and the Vice President and Associate
General Counsel for Litigation and Regulatory
matters from 2002 to 2012. Mr. Zapolsky joined Amazon in
1999. Prior to joining the company, he was a
Partner at the Seattle offices of Dorsey & Whitney and Bogle &
Gates. Mr. Zapolsky also served as an
Assistant District Attorney in the Brooklyn District Attorney's
Office and later practiced law at Wachtell
Lipton Rosen & Katz.
Jeffrey M. Blackburn
Job Title:Senior Vice President-Business Development
Since:2006
Age:49
Mr. Blackburn has been the Senior Vice President of Business

Development at Amazon since 2006. He
served as the Vice President of Business Development at the
company from 2004 to 2006, the Vice
President of European Customer Service from 2003 to 2004 and
the Vice President of Operations
Integration from 2002 to 2003. Prior to joining Amazon in 1998,
Mr. Blackburn was an Assistant Vice
President at Deutsche Morgan Grenfell.
Amazon.com, Inc.
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MAJOR PRODUCTS & SERVICES
Amazon.com, Inc. (Amazon or 'the company') is one of the
largest global online retailers. The company's

key products and services include the following:
Products:
Books:
Children's Books
Magazines
Textbooks
Kindle Books
Audible Audiobooks
Movies, Music and Games:
Movies
Blu-Ray
Amazon Videos
Compact Discs (CDs) and Vinyl
Digital Music
Musical Instruments
Headphones
Video Games
Personal Computer Games
Digital Games
Entertainment Collectibles

Electronics and Computers:
TVs and Videos
Home Audio and Theater
Camera, Photo and Video
Cell Phones and Accessories
Headphones
Video Games
Bluetooth and Wireless Speakers
Car Electronics
Musical Instruments
Wearable Technology Products
Electronic Accessories
Computers and Tablets
Monitors
Computer Accessories
Drives and Storage Products
Computer Parts and Components
Amazon.com, Inc.
Amazon.com, Inc.
© MarketLine

Software Products
Printers and Ink
Office and School Supplies
Home, Garden and Tools:
Kitchen and Dining
Furniture
Bedding and Bath
Appliances
Patio, Lawn and Garden Equipment
Fine Art
Arts, Crafts and Sewing
Pet Supplies
Wedding Registry Items
Event and Party Supplies
Home Improvement Supplies
Power and Hand Tools
Lamps and Light Fixtures
Kitchen and Bath Fixtures
Hardware
Beauty, Health and Food:

Beauty Products
Men's Grooming Products
Health, Household and Baby Care Products
Vitamins and Dietary Supplements
Grocery and Gourmet Food
Wine
Toys, Kids and Baby:
Toys and Games
Baby Products
Video Games for Kids
Clothing, Shoes and Jewelry:
Clothing for Men, Women, Kids and Infants
Luggage
Jewelry
Handmade Products:
Jewelry
Handbags and Accessories
Beauty and Grooming Products
Home Decors
Artwork

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Stationery and Party Supplies
Kitchen and Dining Products
Furniture
Sports and Outdoors:
Athletic Clothing
Exercise and Fitness Equipment
Hunting and Fishing Equipment
Team Sports
Golf Equipment
Leisure Sports Products
Sports Collectibles
Camping and Hiking Equipment
Cycling
Outdoor Clothing

Scooters, Skateboards and Skates
Water and Winter Sports
Climbing
Automotive and Industrial:
Automotive Parts and Accessories
Automotive Tools and Equipment
Car/Vehicle Electronics and Global Positioning System (GPS)
Tires and Wheels
Motorcycle and Powersports
Industrial Supplies
Lab and Scientific Products
Janitorial and Safety Products
Amazon Music:
Prime Music
Open Web Player
Kindle E-Readers and Books:
Kindle
Kindle Paperwhite
Kindle Voyage
Kindle Oasis
Kindle For Kids Bundle
Kindle Accessories

Kindle Books
Newsstand
Kindle Unlimited
Free Kindle Reading Applications
Kindle Cloud Reader
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Fire Tablets
Amazon Fire TV:
Fire TV Stick
Fire TV and HD Antenna Bundle
Prime Video
Amazon Video
Fire TV Applications and Channels
Games for Fire TV

Amazon Photos and Drive
Echo and Alexa:
Amazon Echo
Echo Dot
Amazon Tap
Alexa Application
Alexa Smart Home Accessories
Alexa Skills Guide
Services:
Web services (compute, storage, and database offering)
Publishing services
Advertising services
Co-Branded credit cards
Amazon.com, Inc.
SWOT Analysis
Amazon.com, Inc.
© MarketLine

SWOT Analysis
SWOT ANALYSIS
Amazon.com, Inc. (Amazon or 'the company') is a web service
provider and online retailer. Strong
financial performance, wide customer base and strong
distribution channel network are the company's
major strengths, whereas patent infringement issues and
overdependence on US remain causes for
concern. Increase in demand for cloud computing services,
positive outlook for online retail sales in US,
and strategic agreements and acquisitions are likely to offer
growth opportunities to the company.
However, competitive environment, stringent regulations and
seasonality changes could affect its
business operations.
Strength
Strong financial performance
Strong distribution channel network
Wide customer base

Weakness
Overdependence on US
Patent infringement issues affect stakeholder
confidence
Opportunity
Increase in demand for cloud computing services
Positive outlook for online retail sales in US
Strategic agreements and acquisitions
Threat
Competitive environment
Stringent regulations could increase the cost of doing
business
Seasonality changes could affect the company’s
business operations
Strength

Amazon reported revenue of US$232,887 million in FY2018, as
compared to US$177.866 million in
FY2017, an annual growth of 30.9%. The growth in revenue was
primarily due to the strong performance
from its North America, international and AWS segments. The
North America segment reported 33.2%
growth in revenue, which was driven by the acquisition of
Whole Foods Market, and increased unit sales,
including sales by third-party sellers. Its international segment
reported 21.3% growth in revenue, which
was driven by the increased unit sales, including sales by third-
party sellers. The AWS segment recorded
46.9% growth in revenue, which was due to increased customer
usage. In FY2018, the company’s
operating margin was 5.3% as compared to 2.3% in FY2017.
Improving operating performance indicates
the company’s focus towards efficient cost management.
Amazon’s operating cost as a percentage of
sales declined from 97.7% in FY2017 to 94.7% in FY2018.
Similarly, the company’s net profit margin
grew from 1.7% in FY2017 to 4.3% in FY2018. Amazon’s
return on equity grew from 10.9% in FY2017 to
23.1% in FY2018. Strong financial performance increases the
company’s ability to provide higher returns
to its shareholders and also increases its ability to allocate

adequate funds for future growth initiatives.
Amazon.com, Inc.
SWOT Analysis
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Amazon has a strong distribution channel network that serves
large number of customer. The company
offers apparels and accessories, home appliances, foods and
grocery items, health and beauty products,
automotive and industrial equipment, toys, electronics and
gardening equipments through its physical
stores and e-commerce site, amazon.com. It primarily markets
the electronics and media content to its
centers operating in North America and other International
markets and through agreements in certain
countries. Amazon fulfills customer orders through its

fulfillment centers and delivery networks that it
operates in North America and other foreign countries; co-
sourced and outsourced arrangements in
certain countries; and digital delivery. It also allows various
sellers and other third parties to offer their
products through its e-commerce portal. Users can avail these
services through mobile applications. A
strong distribution channel network helps the group in catering
to the needs of its customer base.
Wide customer base
Amazon s has a diversified customer base. The company serves
four primary customer sets: consumers,
sellers, developers and enterprises, and content creators. The
company serves consumers through its
physical and online stores. Amazon serves sellers by offering
programs that enable them to sell their
products on their websites and also on Amazon's websites. The
company serves developers and
enterprises through AWS, which provides a broad set of global
compute, storage, database, and other
service offerings. Amazon serves content creators such as
authors and independent publishers through
Kindle Direct Publishing, an online platform that allows

independent authors and publishers to select a
royalty option and make their books available in the Kindle
Store. The company's diversified customer
base limits the company's exposure to the risks associated with
the dependence on a particular customer
segment.
Weakness
Although Amazon has its global presence, it depends on the US
for majority of its revenue. In FY2018,
the company generated 68.8% of the revenue from the US. Such
geographic concentration increases the
risk that, should any adverse economic, regulatory,
environmental or other developments occur in the US,
the company's business and financial condition will be
materially adversely affected. Any changes in the
political or cultural factors that occur due to significant
geographical concentration of its operations in only
one region could affect the company’s business operations.
Patent infringement issues affect stakeholder confidence

The company is involved in various patent infringement cases.
In November 2018, Dynamic Data
Technologies, LLC filed a patent infringement case against the
company, Amazon Digital Services, LLC
and Amazon Web Services, Inc., in the US District Court. The
plaintiff alleged that products and services
with H.265 functionality infringed U.S. Patent Nos. 8,135,073;
6,774,918; 7,571,450, 8,073,054;
6,996,177; 8,311,112; and 7,894,529. The complaint also
alleges that products and services with VP9
encoding functionality infringed U.S. Patent No. 7,519,230 and
products and services with for encoding
video data, infringed U.S. Patent No. 8,184,689. The complaint
seeks an unspecified amount of
Amazon.com, Inc.
SWOT Analysis
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© MarketLine
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damages, attorneys’ fees, interest, and enhanced damages.
Patent infringement cases could affect
Amazon's brand image.
Opportunity
Cloud-based operations enable Amazon to expand its operations
instantly, handle demand fluctuations,
and also access systems and services over a variety of devices at
a lower cost. According to in-house
research, the global cloud computing market is expected to grow
at a CAGR of 28.3% to reach
US$69,929.6 million by 2022 from US$18,687.2 million in
2017. During the forecast period, Software-as-
a-Service (SaaS) is expected to be the major contributor with
market share of 53.2%, followed by
Infrastructure-as-a-Service (IaaS) with 24.3%, and Platform-as-
a-Service with 22.5%. The US is expected
to account for 58.3% market share, followed by Europe
(19.6%), Asia-Pacific (12.8%), Rest of the World
(9.2%), and the Middle East (0.2%) during 2017-2022. Amazon
has been expanding its web services
business significantly. Thus, the company could benefit from

the increasing demand for cloud computing
services to expand its business further.
Amazon could be benefit from growing online retailing, which
provides the convenience of shopping from
home to consumers. With the increase in limitless content and
interactive methods, the retail e-commerce
is growing at a faster rate. According to an in-house research,
the online retail market in the US is
forecast to grow at a CAGR of 8.5% during 2017-22 to reach
US$447.4 billion by 2022 from US$297.8
billion in 2017. The use of smart phones, tablets and other
internet enabled devices contributed to
growing E-commerce market. The online retail sector’s growth
will continue to be strong during the
forecast period, largely driven by supply; the largest
multichannel retailers will focus on increasing their
proportion of online sales, while Amazon, as the leading online
retailer, will continue to heavily expand its
operations.

Amazon intends to strengthen its position through acquisition.
In February 2019, the company signed a
merger agreement with eero, a provider of WiFi solution, under
which Amazon will acquire eero. The
acquisition would enable the company to help customers better
connect smart home devices. In
September 2018, the company acquired PillPack, Inc., an online
pharmacy company. The acquisition
would expand and strengthen the company’s online business. In
April 2018, the company acquired Ring
Inc, a global home security company to reduce crime
neighborhoods. As a result of the acquisition,
Amazon would work with Ring to create products and services
that gives more security communities to
neighbors. Such strategic acquisitions are likely to help the
company strengthen its business; thus helping
it to compete with its peers and also help it to increase its future
revenue.
Threat
Amazon.com, Inc.
SWOT Analysis

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Amazon operates in a highly competitive market. The company
faces competition from different sectors
around the world. The main competitive factors in its retail
business include selection, price, and
convenience, including fast and reliable fulfillment. The
competitive factors for its seller and enterprise
services include the quality, speed, and reliability of the
company’s services and tools, as well as
customers’ ability and willingness to change business practices.
The company’s major competitors
include online, offline, and multichannel retailers, publishers,
vendors, distributors, manufacturers, and
producers such as eBay, Best Buy, Dollar Tree, Wal-Mart,
Sears, and Target. Some of its major
competitors have greater resources, strong heritage and
customer base, greater brand recognition, and
greater control over inputs important to its various businesses.

These competitors can gain better terms
from suppliers, adopt more aggressive pricing, pursue
restrictive distribution agreements that restrict its
access to supply, direct consumers to their own offerings, lock-
in potential customers with restrictive
terms, and spend more resources to technology, infrastructure,
fulfillment, and marketing. Therefore,
increased competition could affect the revenue growth and
profitability of Amazon.
Stringent regulations could increase the cost of doing business
Increasing intervention of the US Government could affect
future prospects of the company. The
company is subject to general business regulations and laws, as
well as regulations and laws specifically
governing the Internet, e-commerce, electronic devices, and
other services. Any existing and future law
related to taxation, data protection, privacy, pricing, content,
distribution, copyrights, transportation,
electronic device certification, mobile communications,
electronic waste, energy consumption, electronic
contracts, environmental regulation and other communications,
competition, consumer protection,
employment, trade and protectionist measures, web services, the

provision of online payment services,
information reporting requirements could impact the growth of
company. Unfavorable regulations and
laws could diminish company’s demand for its products and
services and increase its cost of doing
business.
Seasonality changes could affect the company’s business
operations
Changes in seasonality could affect Amazon's business
operations. For reducing risk, the company
stocks or restocks popular products in sufficient amounts to
meet the customer demand. Seasonality
changes could affect the financial and future growth of the
company. Overstocking products is required to
take inventory make down and incur commitment cost that
could reduce profitability. The company may
experience an increase in net shipping cost due to
complimentary upgrades, split-shipments, and
additional long-zone shipments necessary to ensure timely
delivery for the holiday season. In the event, if
large number of customers access the company’s site within a
short period of time, due to increased
demand, the company may experience system interruptions that

make its websites unavailable or prevent
it from efficiently fulfilling orders. The interruption could
reduce the volume of goods that the company
sells and the demand for its products and services. Also, the
company would not be able to adequately
staff its fulfillment network and customer service centers during
these peak periods.
Amazon.com, Inc.
Top Competitors
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© MarketLine
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Top Competitors
TOP COMPETITORS
The following companies are the major competitors of
Amazon.com, Inc.

Barnes & Noble, Inc.
Best Buy Co Inc
Costco Wholesale Corporation
Dollar Tree Inc
eBay Inc
Sears Holdings Corporation
Target Corp
Walmart Inc
Amazon.com, Inc.
Company View
Amazon.com, Inc.
© MarketLine
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Company View
COMPANY VIEW
An excerpt from the Management’s Discussion and Analysis
section of Amazon.com Inc., is given below.

The excerpt has been taken from the company’s 10-K report for
FY2018.
Our primary source of revenue is the sale of a wide range of
products and services to customers. The
products offered through our stores include merchandise and
content we have purchased for resale and
products offered by third-party sellers, and we also manufacture
and sell electronic devices. Generally,
we recognize gross revenue from items we sell from our
inventory as product sales and recognize our net
share of revenue of items sold by third-party sellers as service
sales. We seek to increase unit sales
across our stores, through increased product selection, across
numerous product categories. We also
offer other services such as compute, storage, and database
offerings, fulfillment, publishing, digital
content subscriptions, and advertising.
Our financial focus is on long-term, sustainable growth in free
cash flows. Free cash flows are driven
primarily by increasing operating income and efficiently
managing working capital2 and cash capital
expenditures, including our decision to purchase or lease
property and equipment. Increases in operating

income primarily result from increases in sales of products and
services and efficiently managing our
operating costs, partially offset by investments we make in
longer-term strategic initiatives. To increase
sales of products and services, we focus on improving all
aspects of the customer experience, including
lowering prices, improving availability, offering faster delivery
and performance times, increasing
selection, increasing product categories and service offerings,
expanding product information, improving
ease of use, improving reliability, and earning customer trust.
We seek to reduce our variable costs per unit and work to
leverage our fixed costs. Our variable costs
include product and content costs, payment processing and
related transaction costs, picking, packaging,
and preparing orders for shipment, transportation, customer
service support, costs necessary to run
AWS, and a portion of our marketing costs. Our fixed costs
include the costs necessary to build and run
our technology infrastructure; to build, enhance, and add
features to our online stores, web services,
electronic devices, and digital offerings; and to build and
optimize our fulfillment centers and other
facilities. Variable costs generally change directly with sales

volume, while fixed costs generally are
dependent on the timing of capacity needs, geographic
expansion, category expansion, and other factors.
To decrease our variable costs on a per unit basis and enable us
to lower prices for customers, we seek
to increase our direct sourcing, increase discounts from
suppliers, and reduce defects in our processes.
To minimize growth in fixed costs, we seek to improve process
efficiencies and maintain a lean culture.
Because of our model we are able to turn our inventory quickly
and have a cash-generating operating
cycle. On average, our high inventory velocity means we
generally collect from consumers before our
payments to suppliers come due. We expect variability in
inventory turnover over time since it is affected
by numerous factors, including our product mix, the mix of
sales by us and by third-party sellers, our
continuing focus on in-stock inventory availability and selection
of product offerings, our investment in
new geographies and product lines, and the extent to which we
choose to utilize third-party fulfillment
providers. We also expect some variability in accounts payable
days over time since they are affected by
several factors, including the mix of product sales, the mix of

sales by third-party sellers, the mix of
suppliers, seasonality, and changes in payment terms over time,
including the effect of balancing pricing
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Company View
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and timing of payment terms with suppliers.
We expect spending in technology and content will increase
over time as we add computer scientists,
designers, software and hardware engineers, and merchandising
employees. Our technology and content
investment and capital spending projects often support a variety
of product and service offerings due to
geographic expansion and the cross-functionality of our systems
and operations. We seek to invest
efficiently in several areas of technology and content, including

AWS, and expansion of new and existing
product categories and service offerings, as well as in
technology infrastructure to enhance the customer
experience and improve our process efficiencies. We believe
that advances in technology, specifically the
speed and reduced cost of processing power and the advances of
wireless connectivity, will continue to
improve the consumer experience on the Internet and increase
its ubiquity in people’s lives. To best take
advantage of these continued advances in technology, we are
investing in initiatives to build and deploy
innovative and efficient software and electronic devices. We are
also investing in AWS, which offers a
broad set of global compute, storage, database, and other
service offerings to developers and enterprises
of all sizes.
We seek to efficiently manage shareholder dilution while
maintaining the flexibility to issue shares for
strategic purposes, such as financings, acquisitions, and
aligning employee compensation with
shareholders’ interests. We utilize restricted stock units as our
primary vehicle for equity compensation
because we believe this compensation model aligns the long-
term interests of our shareholders and

employees. In measuring shareholder dilution, we include all
vested and unvested stock awards
outstanding, without regard to estimated forfeitures. Total
shares outstanding plus outstanding stock
awards were 504 million and 507 million as of December 31,
2017 and 2018.
Our financial reporting currency is the U.S. Dollar and changes
in foreign exchange rates significantly
affect our reported results and consolidated trends. For
example, if the U.S. Dollar weakens year-over-
year relative to currencies in our international locations, our
consolidated net sales and operating
expenses will be higher than if currencies had remained
constant. Likewise, if the U.S. Dollar strengthens
year-over-year relative to currencies in our international
locations, our consolidated net sales and
operating expenses will be lower than if currencies had
remained constant. We believe that our
increasing diversification beyond the U.S. economy through our
growing international businesses benefits
our shareholders over the long-term. We also believe it is useful
to evaluate our operating results and
growth rates before and after the effect of currency changes. In
addition, the remeasurement of our

intercompany balances can result in significant gains and losses
associated with the effect of movements
in foreign currency exchange rates. Currency volatilities may
continue, which may significantly impact
(either positively or negatively) our reported results and
consolidated trends and comparisons.
Critical Accounting Judgments
The preparation of financial statements in conformity with
generally accepted accounting principles of the
United States (“GAAP”) requires estimates and assumptions
that affect the reported amounts of assets
and liabilities, revenues and expenses, and related disclosures
of contingent liabilities in the consolidated
financial statements and accompanying notes. The SEC has
defined a company’s critical accounting
policies as the ones that are most important to the portrayal of
the company’s financial condition and
results of operations, and which require the company to make
its most difficult and subjective judgments,
often as a result of the need to make estimates of matters that
are inherently uncertain. Based on this
definition, we have identified the critical accounting policies
and judgments addressed below. We also

Amazon.com, Inc.
Company View
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have other key accounting policies, which involve the use of
estimates, judgments, and assumptions that
are significant to understanding our results. For additional
information, see Item 8 of Part II, “Financial
Statements and Supplementary Data — Note 1 — Description of
Business and Accounting Policies.”
Although we believe that our estimates, assumptions, and
judgments are reasonable, they are based
upon information presently available. Actual results may differ
significantly from these estimates under
different assumptions, judgments, or conditions.
Inventories
Inventories, consisting of products available for sale, are
primarily accounted for using the first-in first-out

method, and are valued at the lower of cost and net realizable
value. This valuation requires us to make
judgments, based on currently available information, about the
likely method of disposition, such as
through sales to individual customers, returns to product
vendors, or liquidations, and expected
recoverable values of each disposition category. These
assumptions about future disposition of inventory
are inherently uncertain and changes in our estimates and
assumptions may cause us to realize material
write-downs in the future. As a measure of sensitivity, for every
1% of additional inventory valuation
allowance as of December 31, 2018, we would have recorded an
additional cost of sales of approximately
$190 million.
In addition, we enter into supplier commitments for certain
electronic device components and certain
products. These commitments are based on forecasted customer
demand. If we reduce these
commitments, we may incur additional costs.
Income Taxes
We are subject to income taxes in the U.S. (federal and state)
and numerous foreign jurisdictions. Tax

laws, regulations, administrative practices, principles, and
interpretations in various jurisdictions may be
subject to significant change, with or without notice, due to
economic, political, and other conditions, and
significant judgment is required in evaluating and estimating
our provision and accruals for these taxes.
There are many transactions that occur during the ordinary
course of business for which the ultimate tax
determination is uncertain. Our effective tax rates could be
affected by numerous factors, such as
changes in our business operations, acquisitions, investments,
entry into new businesses and
geographies, intercompany transactions, the relative amount of
our foreign earnings, including earnings
being lower than anticipated in jurisdictions where we have
lower statutory rates and higher than
anticipated in jurisdictions where we have higher statutory
rates, losses incurred in jurisdictions for which
we are not able to realize related tax benefits, the applicability
of special tax regimes, changes in foreign
currency exchange rates, changes in our stock price, changes in
our deferred tax assets and liabilities
and their valuation, changes in the laws, regulations,
administrative practices, principles, and
interpretations related to tax, including changes to the global

tax framework, competition, and other laws
and accounting rules in various jurisdictions.
In addition, a number of countries are actively pursuing changes
to their tax laws applicable to corporate
multinationals, such as the U.S. tax reform legislation
commonly known as the U.S. Tax Cuts and Jobs
Act of 2017 (the “U.S. Tax Act”). Finally, foreign governments
may enact tax laws in response to the U.S.
Tax Act that could result in further changes to global taxation
and materially affect our financial position
and results of operations. The U.S. Tax Act significantly
changed how the U.S. taxes corporations. The
U.S. Tax Act requires complex computations to be performed
that were not previously required by U.S.
tax law, significant judgments to be made in interpretation of
the provisions of the U.S. Tax Act, significant
Amazon.com, Inc.
Company View
Amazon.com, Inc.
© MarketLine

estimates in calculations, and the preparation and analysis of
information not previously relevant or
regularly produced. The U.S. Treasury Department, the IRS, and
other standard-setting bodies will
continue to interpret or issue guidance on how provisions of the
U.S. Tax Act will be applied or otherwise
administered. As future guidance is issued, we may make
adjustments to amounts that we have
previously recorded that may materially impact our provision
for income taxes in the period in which the
adjustments are made.
We are also currently subject to tax controversies in various
jurisdictions, and these jurisdictions may
assess additional income tax liabilities against us.
Developments in an audit, investigation, or other tax
controversy could have a material effect on our operating
results or cash flows in the period or periods for
which that development occurs, as well as for prior and
subsequent periods. We regularly assess the
likelihood of an adverse outcome resulting from these
proceedings to determine the adequacy of our tax

accruals. Although we believe our tax estimates are reasonable,
the final outcome of audits,
investigations, and any other tax controversies could be
materially different from our historical income tax
provisions and accruals.
Amazon.com, Inc.
Amazon.com, Inc.
© MarketLine
Page 119
LOCATIONS AND SUBSIDIARIES
Head Office
Amazon.com, Inc.
Seattle

Washington
Seattle
Washington
USA
Phone:1 206 2661000
www.amazon.com
Other Locations and Subsidiaries
Amazon Services LLC
Suite 220
8329 West Sunset Road
Las Vegas
Nevada
Las Vegas
Nevada
USA
Amazon Technologies, Inc.
8329 West Sunset Road
Suite 220
Las Vegas
Las Vegas
USA

Amazon.com Int’l Sales, Inc.
Seattle
Washington
Seattle
Washington
USA
John Carpenter House, John Carpenter Street, London, United
Kingdom, EC4Y 0AN
T: +44 (0) 203 377 3042 | F: +44 (0) 870 134 4371 | E:
[email protected] | W: www.marketline.com
Copyright of Amazon.com, Inc. MarketLine Company Profile is
the property of MarketLine,
a Progressive Digital Media business and its content may not be
copied or emailed to multiple

sites or posted to a listserv without the copyright holder's
express written permission.
However, users may print, download, or email articles for
individual use.
Company Overview Key Facts Business Description History
Key Employees Key Employee Biographies Major Products &
Services SWOT Analysis Top Competitors Company View
COMPANY PROFILE
Amazon.com, Inc.
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PUBLICATION DATE: 23 Sep 2019
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Amazon.com, Inc.
TABLE OF CONTENTS
Amazon.com, Inc.
© MarketLine
Page 2
TABLE OF CONTENTS
Company Overview
...............................................................................................
.........3
Key
Facts.......................................................................................
..................................3
SWOT Analysis
............................................................................. ..................
................4

Amazon.com, Inc.
Company Overview
Amazon.com, Inc.
© MarketLine
Page 3
Company Overview
COMPANY OVERVIEW
Amazon.com, Inc. (Amazon or 'the company') is a retailer that
offers its products through online and
physical stores. The company offers a range of merchandise,
including books, apparel, electronics, home
and garden tools, toys and baby games, sports and outdoor
products, automotive and industrial products
and other general merchandise products. It also provides
services that includes web services, order
fulfillment, publishing, advertising and co-branded credit cards
services. The company manufactures and
sells electronic devices, including Kindle e-readers, Fire tablets,
Fire televisions (TVs) and Echo. Amazon
markets its products through its website, www.amazon.com.

Amazon also operates through various
international websites. It has business presence across North
America, Europe and Asia-Pacific. The
company is headquartered in Seattle, Washington, the US.
The company reported revenues of (US Dollars) US$232,887
million for the fiscal year ended December
2018 (FY2018), an increase of 30.9% over FY2017. In FY2018,
the company’s operating margin was
5.3%, compared to an operating margin of 2.3% in FY2017. In
FY2018, the company recorded a net
margin of 4.3%, compared to a net margin of 1.7% in FY2017.
The company reported revenues of US$63,404.0 million for the
second quarter ended June 2019, an
increase of 6.2% over the previous quarter.
Key Facts
KEY FACTS
Head Office Amazon.com, Inc.
Seattle
Washington

Seattle
Washington
USA
Phone 1 206 2661000
Fax
Web Address www.amazon.com
Revenue / turnover (USD Mn) 232,887.0
Financial Year End December
Employees 647,500
NASDAQ Ticker AMZN
Amazon.com, Inc.
SWOT Analysis
Amazon.com, Inc.
© MarketLine
Page 4
SWOT Analysis
SWOT ANALYSIS

Amazon.com, Inc. (Amazon or 'the company') is a web service
provider and online retailer. Strong
financial performance, wide customer base and strong
distribution channel network are the company's
major strengths, whereas patent infringement issues and
overdependence on US remain causes for
concern. Increase in demand for cloud computing services,
positive outlook for online retail sales in US,
and strategic agreements and acquisitions are likely to offer
growth opportunities to the company.
However, competitive environment, stringent regulations and
seasonality changes could affect its
business operations.
Strength
Wide customer base
Weakness
Patent infringement issues affect stakeholder

confidence
Opportunity
Threat
Stringent regulations could increase the cost of doing
business
Seasonality changes could affect the company’s
business operations
Strength
Amazon reported revenue of US$232,887 million in FY2018, as
compared to US$177.866 million in
FY2017, an annual growth of 30.9%. The growth in revenue was
primarily due to the strong performance
from its North America, international and AWS segments. The

North America segment reported 33.2%
growth in revenue, which was driven by the acquisition of
Whole Foods Market, and increased unit sales,
including sales by third-party sellers. Its international segment
reported 21.3% growth in revenue, which
was driven by the increased unit sales, including sales by third-
party sellers. The AWS segment recorded
46.9% growth in revenue, which was due to increased customer
usage. In FY2018, the company’s
operating margin was 5.3% as compared to 2.3% in FY2017.
Improving operating performance indicates
the company’s focus towards efficient cost management.
Amazon’s operating cost as a percentage of
sales declined from 97.7% in FY2017 to 94.7% in FY2018.
Similarly, the company’s net profit margin
grew from 1.7% in FY2017 to 4.3% in FY2018. Amazon’s
return on equity grew from 10.9% in FY2017 to
23.1% in FY2018. Strong financial performance increases the
company’s ability to provide higher returns
to its shareholders and also increases its ability to allocate
adequate funds for future growth initiatives.

Amazon.com, Inc.
SWOT Analysis
Amazon.com, Inc.
© MarketLine
Page 5
Amazon has a strong distribution channel network that serves
large number of customer. The company
offers apparels and accessories, home appliances, foods and
grocery items, health and beauty products,
automotive and industrial equipment, toys, electronics and
gardening equipments through its physical
stores and e-commerce site, amazon.com. It primarily markets
the electronics and media content to its
centers operating in North America and other International
markets and through agreements in certain
countries. Amazon fulfills customer orders through its
fulfillment centers and delivery networks that it
operates in North America and other foreign countries; co-
sourced and outsourced arrangements in
certain countries; and digital delivery. It also allows various
sellers and other third parties to offer their

products through its e-commerce portal. Users can avail these
services through mobile applications. A
strong distribution channel network helps the group in catering
to the needs of its customer base.
Wide customer base
Amazon s has a diversified customer base. The company serves
four primary customer sets: consumers,
sellers, developers and enterprises, and content creators. The
company serves consumers through its
physical and online stores. Amazon serves sellers by offering
programs that enable them to sell their
products on their websites and also on Amazon's websites. The
company serves developers and
enterprises through AWS, which provides a broad set of global
compute, storage, database, and other
service offerings. Amazon serves content creators such as
authors and independent publishers through
Kindle Direct Publishing, an online platform that allows
independent authors and publishers to select a
royalty option and make their books available in the Kindle
Store. The company's diversified customer
base limits the company's exposure to the risks associated with
the dependence on a particular customer

segment.
Weakness
Although Amazon has its global presence, it depends on the US
for majority of its revenue. In FY2018,
the company generated 68.8% of the revenue from the US. Such
geographic concentration increases the
risk that, should any adverse economic, regulatory,
environmental or other developments occur in the US,
the company's business and financial condition will be
materially adversely affected. Any changes in the
political or cultural factors that occur due to significant
geographical concentration of its operations in only
one region could affect the company’s business operations.
Patent infringement issues affect stakeholder confidence
The company is involved in various patent infringement cases.
In November 2018, Dynamic Data
Technologies, LLC filed a patent infringement case against the
company, Amazon Digital Services, LLC
and Amazon Web Services, Inc., in the US District Court. The

plaintiff alleged that products and services
with H.265 functionality infringed U.S. Patent Nos. 8,135,073;
6,774,918; 7,571,450, 8,073,054;
6,996,177; 8,311,112; and 7,894,529. The complaint also
alleges that products and services with VP9
encoding functionality infringed U.S. Patent No. 7,519,230 and
products and services with for encoding
video data, infringed U.S. Patent No. 8,184,689. The complaint
seeks an unspecified amount of
Amazon.com, Inc.
SWOT Analysis
Amazon.com, Inc.
© MarketLine
Page 6
damages, attorneys’ fees, interest, and enhanced damages.
Patent infringement cases could affect
Amazon's brand image.
Opportunity

Cloud-based operations enable Amazon to expand its operations
instantly, handle demand fluctuations,
and also access systems and services over a variety of devices at
a lower cost. According to in-house
research, the global cloud computing market is expected to grow
at a CAGR of 28.3% to reach
US$69,929.6 million by 2022 from US$18,687.2 million in
2017. During the forecast period, Software-as-
a-Service (SaaS) is expected to be the major contributor with
market share of 53.2%, followed by
Infrastructure-as-a-Service (IaaS) with 24.3%, and Platform-as-
a-Service with 22.5%. The US is expected
to account for 58.3% market share, followed by Europe
(19.6%), Asia-Pacific (12.8%), Rest of the World
(9.2%), and the Middle East (0.2%) during 2017-2022. Amazon
has been expanding its web services
business significantly. Thus, the company could benefit from
the increasing demand for cloud computing
services to expand its business further.

Amazon could be benefit from growing online retailing, which
provides the convenience of shopping from
home to consumers. With the increase in limitless content and
interactive methods, the retail e-commerce
is growing at a faster rate. According to an in-house research,
the online retail market in the US is
forecast to grow at a CAGR of 8.5% during 2017-22 to reach
US$447.4 billion by 2022 from US$297.8
billion in 2017. The use of smart phones, tablets and other
internet enabled devices contributed to
growing E-commerce market. The online retail sector’s growth
will continue to be strong during the
forecast period, largely driven by supply; the largest
multichannel retailers will focus on increasing their
proportion of online sales, while Amazon, as the leading online
retailer, will continue to heavily expand its
operations.
Amazon intends to strengthen its position through acquisition.
In February 2019, the company signed a
merger agreement with eero, a provider of WiFi solution, under
which Amazon will acquire eero. The
acquisition would enable the company to help customers better

connect smart home devices. In
September 2018, the company acquired PillPack, Inc., an online
pharmacy company. The acquisition
would expand and strengthen the company’s online business. In
April 2018, the company acquired Ring
Inc, a global home security company to reduce crime
neighborhoods. As a result of the acquisition,
Amazon would work with Ring to create products and services
that gives more security communities to
neighbors. Such strategic acquisitions are likely to help the
company strengthen its business; thus helping
it to compete with its peers and also help it to increase its future
revenue.
Threat
Amazon.com, Inc.
SWOT Analysis
Amazon.com, Inc.
© MarketLine
Page 7

Amazon operates in a highly competitive market. The company
faces competition from different sectors
around the world. The main competitive factors in its retail
business include selection, price, and
convenience, including fast and reliable fulfillment. The
competitive factors for its seller and enterprise
services include the quality, speed, and reliability of the
company’s services and tools, as well as
customers’ ability and willingness to change business practices.
The company’s major competitors
include online, offline, and multichannel retailers, publishers,
vendors, distributors, manufacturers, and
producers such as eBay, Best Buy, Dollar Tree, Wal-Mart,
Sears, and Target. Some of its major
competitors have greater resources, strong heritage and
customer base, greater brand recognition, and
greater control over inputs important to its various businesses.
These competitors can gain better terms
from suppliers, adopt more aggressive pricing, pursue
restrictive distribution agreements that restrict its
access to supply, direct consumers to their own offerings, lock-
in potential customers with restrictive

terms, and spend more resources to technology, infrastructure,
fulfillment, and marketing. Therefore,
increased competition could affect the revenue growth and
profitability of Amazon.
Stringent regulations could increase the cost of doing business
Increasing intervention of the US Government could affect
future prospects of the company. The
company is subject to general business regulations and laws, as
well as regulations and laws specifically
governing the Internet, e-commerce, electronic devices, and
other services. Any existing and future law
related to taxation, data protection, privacy, pricing, content,
distribution, copyrights, transportation,
electronic device certification, mobile communications,
electronic waste, energy consumption, electronic
contracts, environmental regulation and other communications,
competition, consumer protection,
employment, trade and protectionist measures, web services, the
provision of online payment services,
information reporting requirements could impact the growth of
company. Unfavorable regulations and
laws could diminish company’s demand for its products and
services and increase its cost of doing

business.
Seasonality changes could affect the company’s business
operations
Changes in seasonality could affect Amazon's business
operations. For reducing risk, the company
stocks or restocks popular products in sufficient amounts to
meet the customer demand. Seasonality
changes could affect the financial and future growth of the
company. Overstocking products is required to
take inventory make down and incur commitment cost that
could reduce profitability. The company may
experience an increase in net shipping cost due to
complimentary upgrades, split-shipments, and
additional long-zone shipments necessary to ensure timely
delivery for the holiday season. In the event, if
large number of customers access the company’s site within a
short period of time, due to increased
demand, the company may experience system interruptions that
make its websites unavailable or prevent
it from efficiently fulfilling orders. The interruption could
reduce the volume of goods that the company
sells and the demand for its products and services. Also, the
company would not be able to adequately

staff its fulfillment network and customer service centers during
these peak periods.
Copyright of Amazon.com, Inc. SWOT Analysis is the property
of MarketLine, a Progressive
Digital Media business and its content may not be copied or
emailed to multiple sites or
posted to a listserv without the copyright holder's express
written permission. However, users
may print, download, or email articles for individual use.
Amazon.com, Inc. Profile
410 Terry Ave N
Seattle, WA 98109 United States
Phone : +1-206-266-1000
http://www.amazon.com

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PAGE iAug 29, 2019• •866-541-3770 HOOVERS.COM
Table of Contents
2Company Overview
Key Information 2
Key Financials 2
Company Rankings 2
Key People 3
4Company Description
6Company History
8Industry Information
9People
People 10

Board Members 12
12Biographies
Jeffrey P. (Jeff) Bezos 13
Brian T. Olsavsky 13
Andrew R. (Andy) Jassy 14
Jeffrey A. (Jeff) Wilke 15
Miguel Alava 15
Greg DeMarzo 15
Shane Owenby 16
Larry Scott 16
Leo Baldwin 16
Brian Deen 16
Timothy Jones 16

Jonnathan Rolig 16
Zhaofeng Zhan 16
Jinny Aguilar 16
Doruk Aytulu 16
Maureen Banyra 17
Shara Barkovich 17
Daniel Barrette 17
Ali Benn 17
Steve Bennett 17
Pierre Bousquet 17
Shawn Brady 17
Jay Coggeshall 17

Jacob Cokely 17
Mike Deck 18
Anne DeCleene 18
Doucette Derron 18
Caroline Dou 18
Jill Eastman 18
Franco Eisma 18
Maria Ellis 18
Clark Fancher 18
JB Feeney 18
Luana France 19

Moselle Freitas 19
Brandon Goodwyn 19
Stephanie Graves 19
Yonah Haring 19
Robin Harwani 19
Jenny Holmes 19
Dolly Isaac 19
Manasi Jagannatha 19
Tiz Kaster 20
Denise Kindle 20
Jeff Krueger 20
Hitesh Kumeria 20

Ashley LaRue 20
Wil Le 20
Derek Lee 20
Angela Lee-Moll 20
19Company Financials
Financial Summary 19
Annual Income Statement 21
Quarterly Income Statement 22
Annual Balance Sheet 23
Quarterly Balance Sheet 24
Annual Cash Flow 25
Quarterly Cash Flow 26

Financial Market Data 27
Historical Financials 28
29Competition
Competitors List 29
Competitive Landscape 30
PAGE iiAug 29, 2019• •866-541-3770 HOOVERS.COM
Company Overview
410 Terry Ave N
Seattle, WA 98109 United States
Phone : +1-206-266-1000
http://www.amazon.com
Amazon.com began as Earth's biggest bookstore, but has
become Earth's biggest everything store. Its website still

offers millions of books, as well as other media, home
furnishings, clothing, pet supplies, office products, and
hundreds of other product categories (with items often ordered
and delivered the same day). The company is also
the dominant cloud services provider (through Amazon Web
Services, or AWS), an influential entertainment
company through its video streaming operations, a force to be
reckoned with in grocery with its ownership of
natural foods chain Whole Foods, and a leader in digital
personal assistant devices with Alexa and its Echo product
line.
Key Information
DUNS Number 884745530
Location Type Headquarters
Subsidiary Status No
Manufacturer No
Company Type Public
Plant/Facility Size (sq. ft.) 10,475.00
Accountant Ernst & Young LLP
Total Employees 647,500
1-Year Employee Growth 14.40%
Employees At This Location 1,000
Year of Founding or Change in Control 1994

Primary Industry 1547:Internet & Mail-Order Retail
Primary SIC Code 59619925:Electronic shopping
Primary NAICS Code 454110:Electronic Shopping and Mail-
Order Houses
Tradestyle Amazon.Com
Latitude/Longitude 47.622346 / -122.337111
Key Financials
Fiscal Year-End December
2018 Sales (Actual) $232,887.00M
1-Year Sales Growth 30.93%
Net Income $10,073.00M
1-Year Net Income Growth 232.11%
Total Assets $162,648.00M
Market Value $894,130.29M
Prescreen Score Low Risk
Company Rankings
5 in FORTUNE 500 (May 2019)
S&P 500
5 in FORTUNE 1000 (May 2019)
Page 2Aug 29, 2019• •866-541-3770 HOOVERS.COM

Key People
Name Title
Mr. Jeffrey P. (Jeff) Bezos Chairman, President, and CEO
Mr. Brian T. Olsavsky SVP and CFO
Mr. Andrew R. (Andy) Jassy CEO, Amazon Web Services
Mr. Jeffrey A. (Jeff) Wilke CEO, Worldwide Consumer
Business
Mr Miguel Alava Managing Director
Mr Greg DeMarzo Senior Managing Director CBRE Global
Workplace

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