Complete access email slides
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- The document discusses using Complete Access Email (CAE), a premier email channel, to reach healthcare professionals (HCPs) with a 14% average open rate and 7% average click-to-open rate. - CAE can be used to educate HCPs about new products, treatments, and procedures as well as promote conferences and recruit for initiatives. It allows tracking return on investment through metrics on opens, clicks, devices used, and historical averages. - There are targeting options by HCP type (all professionals, clinicians, physicians, nurses) and geo-targeting globally or within the US. Deployment optimization and testing services are provided.
Complete access email slides
- 1. 1 • Access a Highly Engaged Audience – 14% Avg. Open Rate – 7% Avg. Click-to-Open Rate • Educate Healthcare Professionals – New Product Releases and New Indications – Hospital Rankings & Awards, Treatments, Procedures and Devices – Recruit for Conferences and for Meeting Initiatives • Drive Engagement and Customer Interaction with Your Content – Video, Case Studies, Article Reprints and more… • Track Return on Investment – Robust Deployment at a Glance Metrics – Opens, Clicks, Top Devices & Historical Averages Complete Access Email: The Premier HCP Email Channel Insight: 14% Avg. Open Rate 7% Avg. Click-to-Open Rate
- 2. 2 CAE: Premier Targeting Options Reach the Full Healthcare Team Geo-Targeting U.S. or Global 50 Content Categories Post Deployment 9% Guaranteed Minimum Open Rate Deployment Optimization HTML Best Practices & Recommendations Compatibility Testing Desktop, Web & Mobile Client Testing Premium Engagement and Performance 4 Targeting Options 1. Complete (All Professions) 2. Clinicians (Physicians, NPs & PAs) 3. Physicians 4. Nurses
- 3. 3 Understand your CAE Performance with DEPLOYMENT AT A GLANCE Reporting Behavior Type & Device Used Performance by HCP Target Performance by Location Deployment at a Glance does the analysis for you - capturing & condensing all the metrics you need to identify who, where, and how you are engaging HCP’s.
- 4. 4 Complete Access Email Case Study: 4 68% Audience penetration (over 36,000 opens) 45% Of list penetration came from 2nd and 3rd sends $1Cost Per View .09 Email 1 Email 2 Email 3 Total Opens Total Click Thrus 12,038 1,209 Case Study Series of 3 emails: 54,300 subscribers Campaign Objectives: 1. Educate Physicians of New Device 2. Drive Brand Awareness 3. Increase Website Traffic to Product Pages 24,693 Opens 36,731 3,382 25,188 2,673
- 5. 5 CAE: Leverage the Strength of our Critical Care Channel Global CAE Reach* U.S. CAE Reach* * Approximate count +/- 10% * Approximate count +/- 10% Targeting Option # Subscribers Complete (All Professions) 65,550 Clinicians (Physicians, PAs & NPs) 15,200 Physicians 13,300 Nurses 17,100 Targeting Option # Subscribers Complete (All Professions) 28,500 Clinicians (Physicians, PAs & NPs) 5,605 Physicians 4,560 Nurses 9,405