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Sub : - Introduction to Graphics Design Fy BCA SEM - II
Unit 1: Introduction to Graphics Design
1. Introduction to Graphics Design
Graphic design is the process of visual communication and problem-solving using
typography, photography, iconography, and illustration. It involves creating and
combining symbols, images, and text to form visual representations of ideas and
messages. Graphic design is used in various fields such as advertising, web design,
publishing, product packaging, and branding.
It blends creativity with technology to communicate ideas and engage audiences. A
graphic designer uses software tools and design principles to develop visually
appealing and functional designs.
Key Aspects of Graphic Design
1.Visual Communication: The core of graphic design is visual communication. It
involves presenting information in a way that makes it easy for the audience to
understand. Graphics can convey emotions, ideas, and messages quickly, often
more effectively than words alone.
2.Design Elements:
●​ Line: Lines can guide the viewer’s eye, create shapes, and add structure to
the design.
●​ Shape: Shapes, whether geometric or organic, organize content and create
visual interest.
●​ Color: Color is used strategically to evoke emotions, set the tone, and define
a brand’s identity. Each color carries psychological associations.
●​ Typography: The arrangement of type (fonts and letter spacing) to make text
readable and visually appealing is crucial in graphic design.
●​ Space: "Negative" space, or empty space, is used to balance design, create
focus, and avoid overcrowding.
●​ Texture: Adds depth and tactile quality, especially in print design.
3.Types of Graphic Design:
●​ Branding & Identity Design: Involves the creation of logos, color schemes,
and visual identities that represent a brand.
●​ Advertising & Marketing: Graphics are used in ads, banners, brochures, and
social media to attract attention and communicate messages.
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
●​ Web Design: Focuses on designing the layout, visual elements, and user
interface of websites and apps, ensuring usability and a good user
experience.
●​ Print Design: Involves creating physical materials such as flyers, posters,
books, and packaging that require attention to layout and aesthetics.
●​ Packaging Design: This design focuses on the appearance and functionality
of product packaging, influencing consumer choices.
●​ Motion Graphics: Graphics used in video, animations, and films, often for
storytelling, advertisements, or entertainment.
4.Tools Used in Graphic Design:
●​ Adobe Photoshop: A leading software for photo manipulation, digital
painting, and visual editing.
●​ Adobe Illustrator: A vector-based design tool used for creating logos,
illustrations, and icons.
●​ Adobe InDesign: Primarily used for creating page layouts for print and
digital publications like magazines, books, and brochures.
●​ CorelDRAW: Another vector graphic design tool popular for illustration and
layout work.
5.Purpose of Graphic Design:
The ultimate goal of graphic design is to visually communicate an idea or message
that resonates with the audience. Whether it’s for a brand identity, an
advertisement, or a website, graphic design helps create a visual language that
connects the message to the viewer. It should inform, entertain, or persuade the
audience effectively.
2. Types of Graphics
1.​ Raster Graphics: Made of pixels, resolution-dependent (e.g., photos,
digital artwork). Formats: JPEG, PNG.
2.​ Vector Graphics: Made with mathematical equations,
resolution-independent (e.g., logos, icons). Formats: SVG, AI.
3.​ 3D Graphics: Create three-dimensional models and environments
(e.g., 3D models, animations). Formats: .OBJ, .FBX.
4.​ Motion Graphics: Animated or moving visuals (e.g., explainer
videos, animated logos). Formats: .MP4, .GIF.
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
5.​ Infographics: Visual representations of data and information (e.g.,
charts, process diagrams). Formats: PNG, PDF.
6.​ UI Graphics: Design elements for websites/apps (e.g., buttons,
icons). Formats: PNG, SVG.
7.​ Print Graphics: Created for printed materials (e.g., brochures,
posters). Formats: PDF, EPS.
8.​ Text-Based Graphics: Focused on typography (e.g., typography
posters, word art). Formats: PNG, SVG.
9.​ Isometric Graphics: 2D graphics simulating 3D (e.g., technical
drawings, game environments). Formats: PNG, SVG.
10.​
Web Graphics: Optimized for use on the web (e.g., banners,
backgrounds). Formats: JPG, PNG.
3. Uses of Graphics
Entertainment & Media: Essential for visual effects in movies, 3D animation, and
gaming. Also used in web and app interfaces.
Advertising & Marketing: Utilized in creating promotional material, establishing
brand identities, and engaging social media content.
Education: Used to simplify complex information through diagrams, infographics,
and interactive learning tools.​
Business & Data Visualization: Helps represent data clearly through charts and
graphs, and enhances reports and presentations.​
Architecture & Design: Key for creating blueprints, 3D models, and interior design
plans.
Healthcare & Medicine: Used for medical imaging, anatomy diagrams, and health
tracking apps.​
Scientific Research: Helps visualize data and complex models in research and
simulations.​
GIS: Integral for mapping and navigation, including satellite imagery.​
Product & Industrial Design: Used in prototyping, 3D modeling, and packaging
design.​
Social & Political Activism: Communicates social issues and political messages
through infographics, posters, and social media.
Fashion Design: Essential for creating clothing mock-ups and showcasing trends.​
Web & App Development: Crucial for designing user-friendly websites and mobile
apps with visual elements.
4. Applications of Graphics Designs
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
1. Advertising and Marketing
●​ Graphic design is essential in creating advertisements that capture
attention and convey marketing messages.
●​ Designers create posters, banners, billboards, flyers, and online ads to
promote products, services, or events.
●​ The use of colors, typography, and images influences consumer
behavior and brand perception.
2. Branding and Identity Design
●​ Branding involves creating a unique image and identity for a company
or product.
●​ Graphic design is used to develop logos, business cards, letterheads,
packaging, and brand guidelines.
●​ Consistent visual identity builds recognition and trust among
customers.
3. Web and App Design
●​ Graphic designers create visual elements for websites and mobile apps,
focusing on both aesthetics and user experience (UX).
●​ This includes layout design, iconography, color schemes, navigation buttons,
and interface components.
●​ A well-designed website enhances usability, increases traffic, and supports
business goals.
4. Publishing and Print Media
●​ In the publishing industry, graphic design is used in the layout of
books, magazines, newspapers, brochures, and newsletters.
●​ Designers focus on typography, spacing, imagery, and hierarchy to
make content easy to read and engaging.
5. Packaging Design
●​ Product packaging is often a customer's first interaction with a brand.
●​ Graphic designers create packaging that is both visually appealing and
informative, while also aligning with the brand identity.
5. Different Image Formats
In graphic design, image formats are essential because they determine how images
are saved, displayed, shared, and printed. Different image formats serve different
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
purposes, and understanding them is crucial for creating professional and efficient
designs.
●​ JPEG (.jpg) : Widely used for photos and web images. It uses lossy
compression which reduces file size but may lower quality.
●​ PNG (.png) : Supports transparency and uses lossless compression. Ideal for
web graphics like icons and buttons.
●​ GIF (.gif) : Supports animation and limited colors (256 colors). Common in
simple web animations.
●​ TIFF (.tif) : High-quality format used in printing and professional
photography. Retains image quality but results in large file sizes.
●​ SVG (.svg) : A vector format used mostly on the web. Scalable without
losing quality.
●​ PSD (.psd) : Adobe Photoshop’s native format. Retains all editing layers
and features.
●​ PDF (.pdf) : Portable Document Format often used for print-ready files and
document sharing.
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
Unit 2: Introduction to Animation
1. What is Animation?
Animation is the art of bringing still images or objects to life through a series of
rapidly displayed frames.
Each frame shows a small movement from the previous one, creating the illusion
of motion when played in sequence. It is widely used in film, advertising, games,
education, and user interfaces to communicate ideas visually and engagingly.
2. Principles of Animation
The 12 basic principles of animation developed by Disney animators form the
foundation of effective and
realistic animation. These principles enhance the appeal and fluidity of motion:
- Squash and Stretch: Shows flexibility and weight.
●​ - Anticipation: Prepares the viewer for an action.
●​ - Staging: Focuses attention on the important parts of a scene.
●​ - Straight Ahead Action & Pose-to-Pose: Two methods of animating.
●​ - Follow Through & Overlapping Action: Adds realism.
●​ - Slow In and Slow Out: Natural motion start and end.
●​ - Arcs: Most natural movements follow curved paths.
●​ - Secondary Action: Supporting motion to main action.
●​ - Timing: Controls speed and rhythm.
●​ - Exaggeration: Enhances impact.
●​ - Solid Drawing: Realistic drawing based on physics.
●​ - Appeal: Engaging and interesting visuals.
3. Types of Animation & Animation Technology
A. Types of Animation:
●​ - 2D Animation: Flat characters and environments.
●​ - 3D Animation: Realistic, three-dimensional visuals.
●​ - Stop Motion Animation: Real-world object motion capture.
●​ - Motion Graphics: Animated text and shapes.
●​ - Cut-out Animation: Movable flat pieces.
●​ - Rotoscoping: Tracing over live-action footage.
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
B. Animation Technologies:
●​ - Traditional: Hand-drawn methods.
●​ - Digital 2D Tools: Adobe Animate, Toon Boom.
●​ - 3D Tools: Blender, Maya.
●​ - Compositing: Adobe After Effects, Nuke.
4. Introduction to Chroma Shoot
Chroma Keying replaces a colored background (green/blue) with digital scenes or
effects. Widely used in
news, weather reports, and films for seamless integration of animated or virtual
backgrounds.
Why Green or Blue?
Green and blue are used because they are least likely to match skin tones or
common clothing colors, minimizing accidental blending.
Green is preferred in most cases because it is brighter and easier to light evenly.
Blue is used when the subject wears green or when shooting in low light.
How Chroma Shoot Works:
Shooting: The subject is filmed in front of a solid green or blue background using
high-quality cameras.
Lighting: Proper, even lighting is essential to avoid shadows and color spills.
Editing (Post-production): Software like Adobe After Effects, Premiere Pro, or
Final Cut Pro is used to "key out" the green or blue color, making it transparent.
Replacement: A new background (image, animation, or video) is added in place of
the removed color.
Advantages:
●​ Cost-effective: Eliminates the need for expensive on-location shooting.
●​ Creative Freedom: Enables the creation of imaginary or impossible
backgrounds.
●​ Efficient Production: Easy to switch backgrounds without reshooting.
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
5. Use of Animation in Advertisements
Animation grabs attention and simplifies complex ideas. Common in TV ads,
social media, product
explainers, and brand marketing.
1.Capturing Attention
●​ Animated advertisements are visually engaging, colorful, and dynamic.
●​ Moving images naturally attract the human eye, especially in a fast-scrolling
environment like social media.
●​ Characters, motion, and vibrant designs keep the viewer interested longer
than static ads.
2. Explaining Complex Concepts
●​ Animation makes it easier to explain technical or abstract ideas (e.g., how an
app works or how a service helps).
●​ Explainer videos using animation can simplify complicated products into
short, digestible content.
●​ This is especially effective for tech companies, finance apps, or healthcare
services.
3. Building a Unique Brand Identity
●​ Animation allows businesses to create a distinctive style, voice, and
personality.
●​ Characters, colors, and motion can all be aligned with the brand’s tone.
●​ Brands like M&M’s (talking candies) or Duracell (bunny mascot) have built
long-lasting impressions using animated mascots.
4. Emotional Connection
●​ Cartoons and animation often evoke nostalgia, humor, and emotions.
●​ Storytelling through animation helps brands connect emotionally with
audiences, making ads more relatable and memorable.
5. Versatility Across Platforms
●​ Animation can be used in TV commercials, YouTube ads, Instagram reels,
Facebook stories, websites, and even billboards.
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
●​ It’s easy to adapt animated ads into multiple formats, languag
6. Concept of 2D and 3D Animation
1. What is 2D Animation?2D Animation (Two-Dimensional Animation) is the
process of creating movement in a two-dimensional space. It involves characters
and scenes with height and width, but no depth.
Key Features:
●​ Works on X (width) and Y (height) axes.
●​ Characters are flat and drawn from a side or top view.
●​ Used in traditional hand-drawn cartoons, vector animations, and motion
graphics.​
Techniques Used:
●​ Frame-by-frame animation: Each frame is drawn individually.
●​ Tweening (interpolation): Keyframes are created, and software fills in the
in-between frames.
●​ Cut-out animation: Uses pre-drawn parts that move like puppets.​
Software Examples:
●​ Adobe Animate
●​ Toon Boom Harmony
●​ Krita (for frame-by-frame)
Applications:
●​ TV cartoons (e.g., The Simpsons)
●​ Educational videos
●​ Mobile and web games
●​ Logo animation and explainer videos​
2. What is 3D Animation?
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
3D Animation (Three-Dimensional Animation) involves creating objects and
characters that exist in a 3D space with depth, height, and width. The objects can
be rotated and moved in all directions.
Key Features:
●​ Works on X, Y, and Z axes (adds depth).
●​ Characters and objects appear realistic and can be viewed from multiple
angles.
●​ Often involves complex modeling, texturing, lighting, and rendering.​
Processes Involved:
1.​ Modeling – Creating 3D shapes and characters.​
2.​ Rigging – Adding a skeleton to allow movement.​
3.​ Animation – Moving the models frame by frame or through motion paths.​
4.​ Rendering – Final processing to output the realistic look.
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
Unit 3: Working with Photoshop CS3
Introduction :
This unit focuses on the core features and tools of Adobe Photoshop CS3, a
professional graphic design and photo editing software. It introduces users to the
Photoshop interface, basic and advanced tools, transformation methods, image
adjustments, and text handling. Below is a detailed breakdown:
Photoshop Workspace
The Photoshop workspace is the environment where you interact with tools,
menus, and images. It is designed to help users efficiently create, edit, and manage
graphic content. Understanding its layout is essential for using Photoshop
effectively.
1.Key Components of the Photoshop Workspace:
●​ Menu Bar
●​ Located at the top of the screen.
●​ Contains drop-down menus like:
●​ File (open, save, export)
●​ Edit (undo, transform)
●​ Image (adjustments, image size)
●​ Layer (new, duplicate, style)
●​ Select (select, deselect, refine edge)
●​ Filter (apply artistic effects)
●​ View (zoom, grid)
●​ Window (open/close panels)
●​ Help
2.Toolbox / Tools Panel
●​ Located on the left side.
●​ Contains all the essential tools for selecting, painting, editing, typing, and
moving objects.
●​ Examples: Move Tool, Marquee Tool, Lasso, Magic Wand, Brush, Eraser,
Zoom Tool, etc.
3.Options Bar
●​ Appears just below the Menu Bar.
●​ Displays settings specific to the selected tool.
●​ For example, when you select the Brush Tool, options like size, hardness,
and opacity will appear here.
4.Document Window / Canvas Area
●​ The central area where your image is displayed and edited.
●​ You can zoom, pan, and open multiple images in different tabs.
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
6.Panels / Palettes
●​ Located on the right side (can be customized).
●​ Common panels include:
●​ Layers Panel: Controls layer order, visibility, opacity, and blending.
●​ Color Panel: Choose foreground and background colors.
●​ History Panel: Undo and redo steps.
●​ Adjustments Panel: Access image correction tools like Brightness,
Contrast, Hue/Saturation.
●​ Navigator Panel: View and move across large images quickly.
7.Status Bar
●​ Located at the bottom of the workspace.
●​ Shows information like the current zoom level, file size, and color profile.
8.Workspace Presets
●​ Photoshop provides preset workspaces (like Essentials, Photography,
Typography).
●​ You can also customize and save your own workspace to suit your workflow.
●​ Benefits of Understanding the Workspace:
●​ Increases efficiency and speed.
●​ Reduces confusion with tools and settings.
●​ Helps with organizing multiple projects or complex edits.
Features of Photoshop
1. Layers
●​ Definition: Layers let you stack images or text on top of each other, making
it easier to edit without affecting other parts of your design.
●​ Benefit: Non-destructive editing and easy control over visibility, order, and
blending.
2. Selection Tools
●​ Includes tools like Marquee, Lasso, and Magic Wand.
●​ Purpose: To isolate parts of an image for editing, moving, or deleting.
●​ Example: Selecting just a person in a photo to apply an effect only to them.
3. Filters and Effects
●​ Filters can add artistic effects (blur, sharpen, distort, etc.).
●​ Can be accessed from the Filter menu.
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
●​ Example: Applying a blur filter to create a soft background or a sketch
effect.
4. Image Adjustments
●​ Tools like Brightness/Contrast, Hue/Saturation, and Color Balance help
improve or creatively alter the image.
●​ These are useful for color correction and enhancing visual appeal.
5. Retouching Tools
●​ Includes Clone Stamp, Healing Brush, Spot Healing, and Patch Tool.
●​ Used for: Removing blemishes, duplicating textures, or cleaning up
damaged photos.
Use of Photoshop in Different Sectors
Adobe Photoshop is not limited to photo editing—its powerful tools make it
essential in a wide range of professional fields. Here's how different industries use
Photoshop:
1. Graphic Design
●​ Usage: Creating posters, flyers, brochures, business cards, social media
graphics, and web banners.
●​ Why Photoshop?: Layer-based editing, typography tools, and visual effects.
2. Photography
●​ Usage: Photo retouching, color correction, removing blemishes, enhancing
lighting.
●​ Why Photoshop?: Professional-grade retouching tools like the Clone Stamp,
Healing Brush, and Adjustment Layers.
3. Advertising and Marketing
●​ Usage: Designing eye-catching advertisements for print and digital
platforms.
●​ Why Photoshop?: Enables creative visuals that boost brand identity and
consumer engagement.
4. Web and App Design
●​ Usage: Designing UI layouts, buttons, icons, and wireframes.
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
●​ Why Photoshop?: Precision design tools and the ability to export for
multiple screen resolutions.
5. Fashion and Textile Design
●​ Usage: Designing patterns, mockups, and apparel prints.
●​ Why Photoshop?: Easy manipulation of textures, colors, and layer-based
editing for garment visualization.
6. Education and eLearning
●​ Usage: Creating engaging visual content, charts, infographics, and eLearning
interfaces.
●​ Why Photoshop?: Enables clear, professional visuals to enhance learning
materials.
Save As in Different Format
The “Save As” feature in Photoshop allows users to store their work in a
variety of file formats depending on the purpose—whether it's for further
editing, printing, or web publishing. Here’s a detailed explanation of the
most commonly used formats:
1. PSD (.psd) – Photoshop Document
●​ Purpose: To retain all editing features such as layers, masks,
adjustment layers, etc.
●​ Best for: Ongoing projects or when future editing is needed.
●​ Note: Only supported by Photoshop and a few other design programs.
2. JPEG (.jpg / .jpeg) – Joint Photographic Experts Group
●​ Purpose: For web use and sharing online.
●​ Best for: Final versions of images where layers are not needed.
●​ Note: Compressed format; may reduce image quality.
3. PNG (.png) – Portable Network Graphics
○​ Purpose: For images requiring transparency or high quality.
○​ Best for: Web graphics, icons, and logos.
○​ Note: Lossless compression but larger file size than JPEG.
4. GIF (.gif) – Graphics Interchange Format
●​ Purpose: Supports simple animations and small image sizes.
●​ Best for: Web animations, buttons, and banners.
●​ Note: Limited to 256 colors; not suitable for high-quality photos.
5. TIFF (.tif / .tiff) – Tagged Image File Format
●​ Purpose: For high-quality prints and professional publishing.
●​ Best for: Archiving and commercial printing.
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
●​ Note: Large file size but preserves image detail.
6. PDF (.pdf) – Portable Document Format
○​ Purpose: For documents that combine images and text.
○​ Best for: Printing brochures, flyers, or sharing compact, universal
files.
○​ Note: Can preserve layers if saved with Photoshop editing
capabilities.
Basic Tools in Photoshop CS3
Photoshop CS3 includes a set of basic tools that are essential for performing
everyday graphic editing tasks. These tools are mainly found in the Tools Panel
(usually on the left side of the screen) and are fundamental to learning how to use
Photoshop effectively.
1. Select Tool (Move Tool)
Icon: Arrow with a cross
Use: To move selected objects, layers, or parts of the image around the canvas.
2. Zoom Tool
Icon: Magnifying glass
Use: To zoom in and out of specific areas of an image for more detailed work.
3. Hand Tool
Icon: A hand
Use: To pan around the image when zoomed in, allowing you to move the canvas
without changing the zoom level.
4. Shape Tools
Icon: Rectangle (can include ellipse, polygon, line, etc.)
Use: To draw vector shapes like rectangles, circles, lines, and custom shapes on
your canvas.
5. Brush Tool
Icon: Paintbrush
Use: To paint on the canvas using custom or preset brush styles. You can change
size, hardness, and opacity.
6. Fill Tool (Paint Bucket Tool)
Icon: Paint bucket
Use: To fill a selected area with a solid color or pattern.
7. Paint Bucket Tool
Note: Often grouped with the Gradient Tool
Use: Click inside a selection to fill it with the foreground color or a defined pattern.
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
Advanced Tools in Photoshop CS3
The advanced tools in Photoshop CS3 offer greater control for precise editing,
complex selections, and professional image manipulation. These tools are essential
for users looking to move beyond basic tasks and work on more detailed projects
such as photo retouching, image compositing, and graphic design.
1. Marquee Tool
●​ Types: Rectangular, Elliptical, Single Row, Single Column
●​ Use: For selecting rectangular or elliptical areas in an image. Helpful for
cropping or copying specific parts.
2. Lasso Tool
●​ Types: Standard Lasso, Polygonal Lasso, Magnetic Lasso
●​ Use: Allows freehand or polygonal selection of areas in an image. The
magnetic version snaps to edges for more accurate selections.
3. Magic Wand Tool
●​ Use: Selects areas of similar color with one click.
●​ Example: Selecting and removing a solid-colored background quickly.
4. Inverting Selection
●​ Shortcut: Shift + Ctrl + I
●​ Use: Reverses the current selection—useful for editing everything except
what’s selected.
5. Blur Tool
●​ Use: Softens hard edges or reduces detail in an image.
6. Smudge Tool
●​ Use: Smears pixels in the direction you drag—mimics the effect of dragging
wet paint.
Transformation & Retouching
1. Free Transform
●​ Use: Resize, rotate, skew, and distort objects or entire layers.
●​ How to Access:
●​ Select the layer or object you want to transform.
●​ Press Ctrl + T (Windows) or Cmd + T (Mac).
●​ Drag the corners to resize, rotate the object, or hold Shift while
dragging to constrain proportions.
●​ Options: You can right-click on the selection and choose from
different transformation modes like Skew, Distort, or Perspective for
more complex adjustments.
2. Scaling, Rotation, Skew
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
●​ Scaling: To scale, simply click and drag the corner handles of the
selection.
●​ Rotation: Rotate by moving the cursor outside the selection box, and
the cursor will change to a rotation icon.
●​ Skew: Use the transform box handles while holding Ctrl (Windows)
or Cmd (Mac) to skew the shape of the selection.
●​ How to Access: These are all available through the Free Transform
menu, and you can access them by right-clicking on the selection
while it's active.
3. Perspective, Wrap, Distort
○​ Perspective: This allows you to change the viewpoint of an object,
making it appear as though it's viewed from a different angle.
○​ How to Access: Go to Edit > Transform > Perspective. Drag the
corner handles to change the perspective.
○​ Wrap: This allows you to wrap an image or selection around a defined
shape.
○​ How to Access: Edit > Transform > Warp.
○​ Distort: This tool lets you stretch or pull areas of the image to change
its shape.
○​ How to Access: Edit > Transform > Distort.
4. Crop Tool
●​ Use: This tool is used to remove unwanted areas of an image by
trimming the edges.
●​ How to Access: Select the Crop Tool from the toolbar or press C.
●​ How to Use: Drag the edges of the crop box to select the area you
want to keep. Press Enter to apply the crop.
5. Image Size
●​ Use: Adjust the resolution and dimension of the entire image.
●​ How to Access: Go to Image > Image Size.
●​ How to Use: In the dialog box, you can change the resolution (ppi)
and dimensions (pixels, inches, etc.). You can either constrain
proportions or allow independent scaling of width and height.
6. Canvas Size
●​ Use: Adjust the canvas size without altering the image itself.
●​ How to Access: Image > Canvas Size.
●​ How to Use: Enter new dimensions for the canvas, and you can also
choose the anchor point (where the image will stay anchored while the
canvas is resized).
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
Adjustments
Adjustments in Photoshop are essential for enhancing and correcting images. They
allow you to modify tone, color, contrast, and brightness with precision. Here’s a
breakdown of the main Adjustment tools and how to use them:
1. Levels
Use: Adjusts the tonal range and contrast by modifying shadows, midtones, and
highlights.
How to Access: Image > Adjustments > Levels or use an Adjustment Layer from
the Layers panel.
How to Use:
Move the black (left), gray (middle), and white (right) sliders to adjust shadows,
midtones, and highlights.
Use the Output Levels sliders to compress the range of tones.
2. Curves
Use: Offers precise control over brightness and contrast using a curve graph.
How to Access: Image > Adjustments > Curves.
How to Use:
Add anchor points to the curve line and drag to lighten or darken specific tone
ranges.
S-shaped curve = increased contrast; flattening = reduced contrast.
3. Color Balance
Use: Adjusts the color tones in shadows, midtones, and highlights.
How to Access: Image > Adjustments > Color Balance.
How to Use:
Move sliders toward Red/Cyan, Green/Magenta, or Blue/Yellow to correct or
stylize color.
4. Exposure
Use: Fine-tunes overall light and dark values, useful for high dynamic range
corrections.
How to Access: Image > Adjustments > Exposure.
How to Use:
Exposure: Adjusts overall image brightness.
Offset: Changes midtones (adds/subtracts brightness).
Gamma Correction: Adjusts the brightness of midtones only.
5. Vibrance
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
Use: Boosts muted colors without oversaturating already vivid tones.
How to Access: Image > Adjustments > Vibrance.
How to Use :
Vibrance: Subtly enhances less saturated colors.
Saturation: Increases the intensity of all colors (less controlled).
6. Photo Filter
Use: Applies a warming or cooling color tint to simulate lens filters or mood
changes.
How to Access: Image > Adjustments > Photo Filter.
How to Use:
Choose from preset filters (e.g., Warming Filter 85, Cooling Filter 80).
Adjust density for stronger or lighter effects.
Check “Preserve Luminosity” to maintain brightness.
Working with Text
1. Text Tool
Use: Add text horizontally or vertically to your canvas.
How to Access:
Select the Text Tool (T) from the toolbar
Click once to type a single line of text.L
Click and drag to create a text box for paragraph-style text.
Right-click the Text Tool icon to switch between Horizontal and Vertical Text Tool.
2. Editing Text
How to Edit:
Select the text layer in the Layers panel.
Use the Character and Paragraph panels (Window > Character or Window >
Paragraph) to adjust:
Font type
Size
Color
Font style (bold, italic, etc.)
3. Formatting
Options Include:
Bold, Italic, Underline
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
Text alignment: Left, center, right
Text direction: Horizontal or vertical
All caps, small caps, superscript/subscript
4. Line & Spacing (Leading & Tracking)
Leading: Adjusts vertical space between lines.
Tracking: Adjusts space between all characters.
Kerning: Adjusts space between specific pairs of characters.
Where to Find: In the Character panel.
5. Wrap Text
Use: Curve or distort text into shapes (e.g., arc, wave).
How to Use:
With a text layer active, click the Warp Text button (in the top options bar).
Choose a preset style (Arc, Bulge, Flag, etc.).
Adjust Bend, Horizontal Distortion, and Vertical Distortion sliders.
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
Unit 4: Working with CorelDraw
Introduction to CorelDraw
This section provides a foundational overview of the CorelDraw software, ideal for
beginners and those new to vector-based graphic design.
1. An Overview
●​ CorelDraw is a vector graphic design software widely used for creating
logos,
●​ illustrations, brochures, flyers, and other digital artworks.
●​ It allows for precise drawing and layout using mathematical paths rather
than pixels (as in raster graphics).
2. Interface
●​ Menu Bar: Located at the top, contains drop-down menus like File, Edit,
View, Layout, etc.
●​ Toolbox: Positioned usually on the left, includes tools for drawing, shaping,
selecting, and editing.
●​ Property Bar: Changes contextually based on the selected tool or object.
●​ Color Palette: Found on the right side, used to apply fills and outlines.
●​ Status Bar & Navigator: Provides information and quick access for
document navigation and object details.
3. Menus and Tools
●​ File Menu: For opening, saving, exporting, and printing files.
●​ Edit Menu: Includes cut, copy, paste, duplicate, and undo/redo functions.
●​ Tools Menu: Offers customization options, settings, and additional tool
functions.
●​ Drawing Tools: Pen tool, shape tool, text tool, and more for creative design
work.
4. Working with New Document
●​ To start a new project, go to File > New or press Ctrl + N.
●​ You can specify:
●​ Page size (e.g., A4, Letter)
●​ Orientation (Portrait or Landscape)
●​ Number of pages
●​ Primary color mode (RGB or CMYK)
5. Page Setup
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
●​ Found in Layout > Page Setup, or on document creation.
●​ Allows you to configure:
●​ Margins and bleed settings
●​ Guidelines and grids for precise alignment
●​ Ruler units (inches, mm, pixels, etc.)
●​ Page numbering and layout styles for multi-page documents
Drawing in CorelDraw
CorelDraw provides a variety of tools to create and customize vector-based
designs using basic and complex shapes. Here's a breakdown of the key
drawing components:
1. Lines
●​ Freehand Tool: Draws freeform lines as if using a pencil.
●​ Bezier Tool: Creates lines using anchor points for precise control.
●​ Pen Tool: Allows you to create straight and curved segments with
accuracy.
●​ Polyline Tool: Combines straight and curved lines in a single drawing
session.
●​ 2-Point Line Tool: Draws straight lines between two points.
●​ Artistic Media Tool: Applies brush, spray, or pressure-sensitive stroke
effects to lines.
2. Shapes
●​ Rectangle Tool: Draws squares and rectangles.
●​ Ellipse Tool: Creates circles and ellipses.
●​ Polygon Tool: Draws multi-sided shapes (triangles, pentagons, etc.).
●​ Star Tool: Lets you create stars with customizable points and
sharpness.
●​ Spiral Tool: Draws symmetrical or logarithmic spirals.
●​ Basic Shapes Tool: Includes pre-defined shapes like arrows, hearts,
smiley faces, etc.
●​ Shape Properties: Once a shape is drawn, you can modify its corner
radius, number of sides, or other attributes in the property bar.
3. Objects
●​ In CorelDraw, any drawn element (line, shape, text, etc.) is considered
an object.
●​ You can group, ungroup, align, combine, and arrange objects for
layout and design purposes.
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
●​ Use the Object Manager to view and manage layers and stacking order
of objects.
4. Tables
●​ Table Tool: Lets you insert and design tables, useful for structured
layouts such as forms, menus, and grids.
●​ Customizable Cells: You can merge, split, and format cells; insert text
or graphics inside them.
●​ Tables can also be used as design grids to organize content spatially.
5. Templates
●​ CorelDraw includes ready-made templates for business cards,
brochures, flyers, and more.
●​ How to Use
●​ Go to File > New From Template.
●​ Choose from the available categories.
●​ Modify the template with your own content and design
elements.
●​ Templates save time and provide a professional starting point
for various projects.
Import/Export in CorelDraw
Managing files effectively is essential in graphic design. CorelDraw
offers flexible options for importing external content and exporting
your work in various formats suited for printing, publishing, or web
use.
1. Importing Files
Purpose: Bring external graphics, images, documents, or vector
artwork into your CorelDraw workspace.
Steps to Import:
●​ Go to File > Import or press Ctrl + I.
●​ Choose the file you want to import from your computer.
●​ Click on the canvas to place the imported file, or click and drag to size it.
●​ Supported Formats Include:
●​ Images: JPG, PNG, BMP, GIF, TIFF
●​ Vector Files: SVG, AI (Adobe Illustrator), PDF, EPS
●​ Text Documents: RTF, TXT, DOCX (as editable or placed text)
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
Tips:
●​ You can import multiple files at once.
●​ Use imported graphics as design elements, textures, or placeholders.
2. Using Corel CONNECT
Corel CONNECT is a content browser integrated with CorelDraw
(may vary by version).
Main Functions:
●​ Search and access clipart, fonts, photos, templates, and symbols
from Corel’s library.
●​ Drag and drop content directly into your project.
●​ Browse content stored locally or from Corel’s online content
library (if available).
Accessing CONNECT:
●​ Usually found in the Docker Panel or launched separately as an
application.
●​ Navigate via folders, keyword searches, or categories.
3. Exporting Files
●​ Purpose: Save your CorelDraw project in a format suitable for printing,
web, or sharing.​
●​ Steps to Export:​
○​ Go to File > Export or press Ctrl + E.
○​ Choose the destination folder and file format.​
Set options like file name, resolution, color mode, and compression.
○​ Click Export and configure format-specific settings if prompted.​
●​ Common Export Formats:​
○​ JPG/JPEG – Good for photographs and web images.
○​ PNG – Supports transparency, ideal for logos or web graphics.
○​ PDF – Preferred for printing and document sharing.
○​ SVG – Scalable vector graphics for web or cross-platform use.
○​ EPS – Industry standard for professional printing.
○​ TIFF – High-quality raster format used in publishing.​
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
●​ Tips:​
○​ For web: Export in RGB mode, 72–150 DPI.
○​ For print: Use CMYK mode, 300 DPI.
○​ Always preview before final export to ensure correct layout and
resolution.
Manipulation in CorelDraw
Manipulating objects efficiently is crucial for precise design and layout in
CorelDraw. Below are the key tools and functions used for object control and
adjustment.
1. Viewing Options
●​ Zoom Tool: Lets you zoom in or out of specific areas for detailed work.
●​ Shortcut: Z key.
●​ Mouse wheel: Scroll up/down to zoom in/out.
●​ Hand Tool (Pan Tool): Used to move around the canvas without altering the
zoom level.
●​ Shortcut: H or hold Spacebar temporarily.
●​ Rulers, Guidelines, and Grids:
●​ Enable via View > Rulers/Guidelines/Grid.
●​ Helps in aligning objects precisely.
2. Pick Tool
●​ Main tool for selecting and manipulating objects.
●​ Shortcut: Spacebar or click on the arrow tool in the toolbox.
●​ Use it to:
●​ Select single or multiple objects.
●​ Move, scale, rotate, skew objects.
●​ Access transformation handles.
●​
3. Selection
●​ Click on an object to select.
●​ Shift + Click: Add multiple objects to your selection.
●​ Drag Selection Box: Click and drag around objects to select them.
●​ Object Manager Docker: Lets you select and manage layered objects easily.
Suraj Mali
Sub : - Introduction to Graphics Design Fy BCA SEM - II
4. Moving
●​ Select the object with the Pick Tool and drag to a new position.
●​ Use arrow keys for small, precise movements.
●​ Hold Shift while dragging to constrain movement or duplicate.
5. Sizing (Resizing)
●​ Drag corner handles to resize proportionally.
●​ Drag side handles to resize horizontally or vertically.
●​ Hold Shift to resize from the center.
●​ Hold Ctrl to lock aspect ratio.
Text Properties
Text handling in CorelDraw is highly customizable.
1. Fonts and Size
●​ Choose from installed system fonts.
●​ Adjust point size from the property bar.
2. Formatting
●​ Bold, Italic, Underline
●​ Alignment: Left, Center, Right, Justify
●​ Spacing: Adjust line spacing (leading) and character spacing
(tracking/kerning).
3. Text Types
●​ Artistic Text: For headlines, logos, short words or phrases.
●​ Paragraph Text: For blocks of text like articles or brochures.
4. Text Effects
●​ Apply contours, shadows, fills, and outlines using the Text Effects or Object
Properties panel.
●​ Convert text to curves (Ctrl + Q) for full vector customization (note:
becomes non-editable as text).
Suraj Mali

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"Complete Beginner’s Guide to Graphic Design: Principles, Tools, and Techniques" .pdf

  • 1. Sub : - Introduction to Graphics Design Fy BCA SEM - II Unit 1: Introduction to Graphics Design 1. Introduction to Graphics Design Graphic design is the process of visual communication and problem-solving using typography, photography, iconography, and illustration. It involves creating and combining symbols, images, and text to form visual representations of ideas and messages. Graphic design is used in various fields such as advertising, web design, publishing, product packaging, and branding. It blends creativity with technology to communicate ideas and engage audiences. A graphic designer uses software tools and design principles to develop visually appealing and functional designs. Key Aspects of Graphic Design 1.Visual Communication: The core of graphic design is visual communication. It involves presenting information in a way that makes it easy for the audience to understand. Graphics can convey emotions, ideas, and messages quickly, often more effectively than words alone. 2.Design Elements: ●​ Line: Lines can guide the viewer’s eye, create shapes, and add structure to the design. ●​ Shape: Shapes, whether geometric or organic, organize content and create visual interest. ●​ Color: Color is used strategically to evoke emotions, set the tone, and define a brand’s identity. Each color carries psychological associations. ●​ Typography: The arrangement of type (fonts and letter spacing) to make text readable and visually appealing is crucial in graphic design. ●​ Space: "Negative" space, or empty space, is used to balance design, create focus, and avoid overcrowding. ●​ Texture: Adds depth and tactile quality, especially in print design. 3.Types of Graphic Design: ●​ Branding & Identity Design: Involves the creation of logos, color schemes, and visual identities that represent a brand. ●​ Advertising & Marketing: Graphics are used in ads, banners, brochures, and social media to attract attention and communicate messages. Suraj Mali
  • 2. Sub : - Introduction to Graphics Design Fy BCA SEM - II ●​ Web Design: Focuses on designing the layout, visual elements, and user interface of websites and apps, ensuring usability and a good user experience. ●​ Print Design: Involves creating physical materials such as flyers, posters, books, and packaging that require attention to layout and aesthetics. ●​ Packaging Design: This design focuses on the appearance and functionality of product packaging, influencing consumer choices. ●​ Motion Graphics: Graphics used in video, animations, and films, often for storytelling, advertisements, or entertainment. 4.Tools Used in Graphic Design: ●​ Adobe Photoshop: A leading software for photo manipulation, digital painting, and visual editing. ●​ Adobe Illustrator: A vector-based design tool used for creating logos, illustrations, and icons. ●​ Adobe InDesign: Primarily used for creating page layouts for print and digital publications like magazines, books, and brochures. ●​ CorelDRAW: Another vector graphic design tool popular for illustration and layout work. 5.Purpose of Graphic Design: The ultimate goal of graphic design is to visually communicate an idea or message that resonates with the audience. Whether it’s for a brand identity, an advertisement, or a website, graphic design helps create a visual language that connects the message to the viewer. It should inform, entertain, or persuade the audience effectively. 2. Types of Graphics 1.​ Raster Graphics: Made of pixels, resolution-dependent (e.g., photos, digital artwork). Formats: JPEG, PNG. 2.​ Vector Graphics: Made with mathematical equations, resolution-independent (e.g., logos, icons). Formats: SVG, AI. 3.​ 3D Graphics: Create three-dimensional models and environments (e.g., 3D models, animations). Formats: .OBJ, .FBX. 4.​ Motion Graphics: Animated or moving visuals (e.g., explainer videos, animated logos). Formats: .MP4, .GIF. Suraj Mali
  • 3. Sub : - Introduction to Graphics Design Fy BCA SEM - II 5.​ Infographics: Visual representations of data and information (e.g., charts, process diagrams). Formats: PNG, PDF. 6.​ UI Graphics: Design elements for websites/apps (e.g., buttons, icons). Formats: PNG, SVG. 7.​ Print Graphics: Created for printed materials (e.g., brochures, posters). Formats: PDF, EPS. 8.​ Text-Based Graphics: Focused on typography (e.g., typography posters, word art). Formats: PNG, SVG. 9.​ Isometric Graphics: 2D graphics simulating 3D (e.g., technical drawings, game environments). Formats: PNG, SVG. 10.​ Web Graphics: Optimized for use on the web (e.g., banners, backgrounds). Formats: JPG, PNG. 3. Uses of Graphics Entertainment & Media: Essential for visual effects in movies, 3D animation, and gaming. Also used in web and app interfaces. Advertising & Marketing: Utilized in creating promotional material, establishing brand identities, and engaging social media content. Education: Used to simplify complex information through diagrams, infographics, and interactive learning tools.​ Business & Data Visualization: Helps represent data clearly through charts and graphs, and enhances reports and presentations.​ Architecture & Design: Key for creating blueprints, 3D models, and interior design plans. Healthcare & Medicine: Used for medical imaging, anatomy diagrams, and health tracking apps.​ Scientific Research: Helps visualize data and complex models in research and simulations.​ GIS: Integral for mapping and navigation, including satellite imagery.​ Product & Industrial Design: Used in prototyping, 3D modeling, and packaging design.​ Social & Political Activism: Communicates social issues and political messages through infographics, posters, and social media. Fashion Design: Essential for creating clothing mock-ups and showcasing trends.​ Web & App Development: Crucial for designing user-friendly websites and mobile apps with visual elements. 4. Applications of Graphics Designs Suraj Mali
  • 4. Sub : - Introduction to Graphics Design Fy BCA SEM - II 1. Advertising and Marketing ●​ Graphic design is essential in creating advertisements that capture attention and convey marketing messages. ●​ Designers create posters, banners, billboards, flyers, and online ads to promote products, services, or events. ●​ The use of colors, typography, and images influences consumer behavior and brand perception. 2. Branding and Identity Design ●​ Branding involves creating a unique image and identity for a company or product. ●​ Graphic design is used to develop logos, business cards, letterheads, packaging, and brand guidelines. ●​ Consistent visual identity builds recognition and trust among customers. 3. Web and App Design ●​ Graphic designers create visual elements for websites and mobile apps, focusing on both aesthetics and user experience (UX). ●​ This includes layout design, iconography, color schemes, navigation buttons, and interface components. ●​ A well-designed website enhances usability, increases traffic, and supports business goals. 4. Publishing and Print Media ●​ In the publishing industry, graphic design is used in the layout of books, magazines, newspapers, brochures, and newsletters. ●​ Designers focus on typography, spacing, imagery, and hierarchy to make content easy to read and engaging. 5. Packaging Design ●​ Product packaging is often a customer's first interaction with a brand. ●​ Graphic designers create packaging that is both visually appealing and informative, while also aligning with the brand identity. 5. Different Image Formats In graphic design, image formats are essential because they determine how images are saved, displayed, shared, and printed. Different image formats serve different Suraj Mali
  • 5. Sub : - Introduction to Graphics Design Fy BCA SEM - II purposes, and understanding them is crucial for creating professional and efficient designs. ●​ JPEG (.jpg) : Widely used for photos and web images. It uses lossy compression which reduces file size but may lower quality. ●​ PNG (.png) : Supports transparency and uses lossless compression. Ideal for web graphics like icons and buttons. ●​ GIF (.gif) : Supports animation and limited colors (256 colors). Common in simple web animations. ●​ TIFF (.tif) : High-quality format used in printing and professional photography. Retains image quality but results in large file sizes. ●​ SVG (.svg) : A vector format used mostly on the web. Scalable without losing quality. ●​ PSD (.psd) : Adobe Photoshop’s native format. Retains all editing layers and features. ●​ PDF (.pdf) : Portable Document Format often used for print-ready files and document sharing. Suraj Mali
  • 6. Sub : - Introduction to Graphics Design Fy BCA SEM - II Unit 2: Introduction to Animation 1. What is Animation? Animation is the art of bringing still images or objects to life through a series of rapidly displayed frames. Each frame shows a small movement from the previous one, creating the illusion of motion when played in sequence. It is widely used in film, advertising, games, education, and user interfaces to communicate ideas visually and engagingly. 2. Principles of Animation The 12 basic principles of animation developed by Disney animators form the foundation of effective and realistic animation. These principles enhance the appeal and fluidity of motion: - Squash and Stretch: Shows flexibility and weight. ●​ - Anticipation: Prepares the viewer for an action. ●​ - Staging: Focuses attention on the important parts of a scene. ●​ - Straight Ahead Action & Pose-to-Pose: Two methods of animating. ●​ - Follow Through & Overlapping Action: Adds realism. ●​ - Slow In and Slow Out: Natural motion start and end. ●​ - Arcs: Most natural movements follow curved paths. ●​ - Secondary Action: Supporting motion to main action. ●​ - Timing: Controls speed and rhythm. ●​ - Exaggeration: Enhances impact. ●​ - Solid Drawing: Realistic drawing based on physics. ●​ - Appeal: Engaging and interesting visuals. 3. Types of Animation & Animation Technology A. Types of Animation: ●​ - 2D Animation: Flat characters and environments. ●​ - 3D Animation: Realistic, three-dimensional visuals. ●​ - Stop Motion Animation: Real-world object motion capture. ●​ - Motion Graphics: Animated text and shapes. ●​ - Cut-out Animation: Movable flat pieces. ●​ - Rotoscoping: Tracing over live-action footage. Suraj Mali
  • 7. Sub : - Introduction to Graphics Design Fy BCA SEM - II B. Animation Technologies: ●​ - Traditional: Hand-drawn methods. ●​ - Digital 2D Tools: Adobe Animate, Toon Boom. ●​ - 3D Tools: Blender, Maya. ●​ - Compositing: Adobe After Effects, Nuke. 4. Introduction to Chroma Shoot Chroma Keying replaces a colored background (green/blue) with digital scenes or effects. Widely used in news, weather reports, and films for seamless integration of animated or virtual backgrounds. Why Green or Blue? Green and blue are used because they are least likely to match skin tones or common clothing colors, minimizing accidental blending. Green is preferred in most cases because it is brighter and easier to light evenly. Blue is used when the subject wears green or when shooting in low light. How Chroma Shoot Works: Shooting: The subject is filmed in front of a solid green or blue background using high-quality cameras. Lighting: Proper, even lighting is essential to avoid shadows and color spills. Editing (Post-production): Software like Adobe After Effects, Premiere Pro, or Final Cut Pro is used to "key out" the green or blue color, making it transparent. Replacement: A new background (image, animation, or video) is added in place of the removed color. Advantages: ●​ Cost-effective: Eliminates the need for expensive on-location shooting. ●​ Creative Freedom: Enables the creation of imaginary or impossible backgrounds. ●​ Efficient Production: Easy to switch backgrounds without reshooting. Suraj Mali
  • 8. Sub : - Introduction to Graphics Design Fy BCA SEM - II 5. Use of Animation in Advertisements Animation grabs attention and simplifies complex ideas. Common in TV ads, social media, product explainers, and brand marketing. 1.Capturing Attention ●​ Animated advertisements are visually engaging, colorful, and dynamic. ●​ Moving images naturally attract the human eye, especially in a fast-scrolling environment like social media. ●​ Characters, motion, and vibrant designs keep the viewer interested longer than static ads. 2. Explaining Complex Concepts ●​ Animation makes it easier to explain technical or abstract ideas (e.g., how an app works or how a service helps). ●​ Explainer videos using animation can simplify complicated products into short, digestible content. ●​ This is especially effective for tech companies, finance apps, or healthcare services. 3. Building a Unique Brand Identity ●​ Animation allows businesses to create a distinctive style, voice, and personality. ●​ Characters, colors, and motion can all be aligned with the brand’s tone. ●​ Brands like M&M’s (talking candies) or Duracell (bunny mascot) have built long-lasting impressions using animated mascots. 4. Emotional Connection ●​ Cartoons and animation often evoke nostalgia, humor, and emotions. ●​ Storytelling through animation helps brands connect emotionally with audiences, making ads more relatable and memorable. 5. Versatility Across Platforms ●​ Animation can be used in TV commercials, YouTube ads, Instagram reels, Facebook stories, websites, and even billboards. Suraj Mali
  • 9. Sub : - Introduction to Graphics Design Fy BCA SEM - II ●​ It’s easy to adapt animated ads into multiple formats, languag 6. Concept of 2D and 3D Animation 1. What is 2D Animation?2D Animation (Two-Dimensional Animation) is the process of creating movement in a two-dimensional space. It involves characters and scenes with height and width, but no depth. Key Features: ●​ Works on X (width) and Y (height) axes. ●​ Characters are flat and drawn from a side or top view. ●​ Used in traditional hand-drawn cartoons, vector animations, and motion graphics.​ Techniques Used: ●​ Frame-by-frame animation: Each frame is drawn individually. ●​ Tweening (interpolation): Keyframes are created, and software fills in the in-between frames. ●​ Cut-out animation: Uses pre-drawn parts that move like puppets.​ Software Examples: ●​ Adobe Animate ●​ Toon Boom Harmony ●​ Krita (for frame-by-frame) Applications: ●​ TV cartoons (e.g., The Simpsons) ●​ Educational videos ●​ Mobile and web games ●​ Logo animation and explainer videos​ 2. What is 3D Animation? Suraj Mali
  • 10. Sub : - Introduction to Graphics Design Fy BCA SEM - II 3D Animation (Three-Dimensional Animation) involves creating objects and characters that exist in a 3D space with depth, height, and width. The objects can be rotated and moved in all directions. Key Features: ●​ Works on X, Y, and Z axes (adds depth). ●​ Characters and objects appear realistic and can be viewed from multiple angles. ●​ Often involves complex modeling, texturing, lighting, and rendering.​ Processes Involved: 1.​ Modeling – Creating 3D shapes and characters.​ 2.​ Rigging – Adding a skeleton to allow movement.​ 3.​ Animation – Moving the models frame by frame or through motion paths.​ 4.​ Rendering – Final processing to output the realistic look. Suraj Mali
  • 11. Sub : - Introduction to Graphics Design Fy BCA SEM - II Unit 3: Working with Photoshop CS3 Introduction : This unit focuses on the core features and tools of Adobe Photoshop CS3, a professional graphic design and photo editing software. It introduces users to the Photoshop interface, basic and advanced tools, transformation methods, image adjustments, and text handling. Below is a detailed breakdown: Photoshop Workspace The Photoshop workspace is the environment where you interact with tools, menus, and images. It is designed to help users efficiently create, edit, and manage graphic content. Understanding its layout is essential for using Photoshop effectively. 1.Key Components of the Photoshop Workspace: ●​ Menu Bar ●​ Located at the top of the screen. ●​ Contains drop-down menus like: ●​ File (open, save, export) ●​ Edit (undo, transform) ●​ Image (adjustments, image size) ●​ Layer (new, duplicate, style) ●​ Select (select, deselect, refine edge) ●​ Filter (apply artistic effects) ●​ View (zoom, grid) ●​ Window (open/close panels) ●​ Help 2.Toolbox / Tools Panel ●​ Located on the left side. ●​ Contains all the essential tools for selecting, painting, editing, typing, and moving objects. ●​ Examples: Move Tool, Marquee Tool, Lasso, Magic Wand, Brush, Eraser, Zoom Tool, etc. 3.Options Bar ●​ Appears just below the Menu Bar. ●​ Displays settings specific to the selected tool. ●​ For example, when you select the Brush Tool, options like size, hardness, and opacity will appear here. 4.Document Window / Canvas Area ●​ The central area where your image is displayed and edited. ●​ You can zoom, pan, and open multiple images in different tabs. Suraj Mali
  • 12. Sub : - Introduction to Graphics Design Fy BCA SEM - II 6.Panels / Palettes ●​ Located on the right side (can be customized). ●​ Common panels include: ●​ Layers Panel: Controls layer order, visibility, opacity, and blending. ●​ Color Panel: Choose foreground and background colors. ●​ History Panel: Undo and redo steps. ●​ Adjustments Panel: Access image correction tools like Brightness, Contrast, Hue/Saturation. ●​ Navigator Panel: View and move across large images quickly. 7.Status Bar ●​ Located at the bottom of the workspace. ●​ Shows information like the current zoom level, file size, and color profile. 8.Workspace Presets ●​ Photoshop provides preset workspaces (like Essentials, Photography, Typography). ●​ You can also customize and save your own workspace to suit your workflow. ●​ Benefits of Understanding the Workspace: ●​ Increases efficiency and speed. ●​ Reduces confusion with tools and settings. ●​ Helps with organizing multiple projects or complex edits. Features of Photoshop 1. Layers ●​ Definition: Layers let you stack images or text on top of each other, making it easier to edit without affecting other parts of your design. ●​ Benefit: Non-destructive editing and easy control over visibility, order, and blending. 2. Selection Tools ●​ Includes tools like Marquee, Lasso, and Magic Wand. ●​ Purpose: To isolate parts of an image for editing, moving, or deleting. ●​ Example: Selecting just a person in a photo to apply an effect only to them. 3. Filters and Effects ●​ Filters can add artistic effects (blur, sharpen, distort, etc.). ●​ Can be accessed from the Filter menu. Suraj Mali
  • 13. Sub : - Introduction to Graphics Design Fy BCA SEM - II ●​ Example: Applying a blur filter to create a soft background or a sketch effect. 4. Image Adjustments ●​ Tools like Brightness/Contrast, Hue/Saturation, and Color Balance help improve or creatively alter the image. ●​ These are useful for color correction and enhancing visual appeal. 5. Retouching Tools ●​ Includes Clone Stamp, Healing Brush, Spot Healing, and Patch Tool. ●​ Used for: Removing blemishes, duplicating textures, or cleaning up damaged photos. Use of Photoshop in Different Sectors Adobe Photoshop is not limited to photo editing—its powerful tools make it essential in a wide range of professional fields. Here's how different industries use Photoshop: 1. Graphic Design ●​ Usage: Creating posters, flyers, brochures, business cards, social media graphics, and web banners. ●​ Why Photoshop?: Layer-based editing, typography tools, and visual effects. 2. Photography ●​ Usage: Photo retouching, color correction, removing blemishes, enhancing lighting. ●​ Why Photoshop?: Professional-grade retouching tools like the Clone Stamp, Healing Brush, and Adjustment Layers. 3. Advertising and Marketing ●​ Usage: Designing eye-catching advertisements for print and digital platforms. ●​ Why Photoshop?: Enables creative visuals that boost brand identity and consumer engagement. 4. Web and App Design ●​ Usage: Designing UI layouts, buttons, icons, and wireframes. Suraj Mali
  • 14. Sub : - Introduction to Graphics Design Fy BCA SEM - II ●​ Why Photoshop?: Precision design tools and the ability to export for multiple screen resolutions. 5. Fashion and Textile Design ●​ Usage: Designing patterns, mockups, and apparel prints. ●​ Why Photoshop?: Easy manipulation of textures, colors, and layer-based editing for garment visualization. 6. Education and eLearning ●​ Usage: Creating engaging visual content, charts, infographics, and eLearning interfaces. ●​ Why Photoshop?: Enables clear, professional visuals to enhance learning materials. Save As in Different Format The “Save As” feature in Photoshop allows users to store their work in a variety of file formats depending on the purpose—whether it's for further editing, printing, or web publishing. Here’s a detailed explanation of the most commonly used formats: 1. PSD (.psd) – Photoshop Document ●​ Purpose: To retain all editing features such as layers, masks, adjustment layers, etc. ●​ Best for: Ongoing projects or when future editing is needed. ●​ Note: Only supported by Photoshop and a few other design programs. 2. JPEG (.jpg / .jpeg) – Joint Photographic Experts Group ●​ Purpose: For web use and sharing online. ●​ Best for: Final versions of images where layers are not needed. ●​ Note: Compressed format; may reduce image quality. 3. PNG (.png) – Portable Network Graphics ○​ Purpose: For images requiring transparency or high quality. ○​ Best for: Web graphics, icons, and logos. ○​ Note: Lossless compression but larger file size than JPEG. 4. GIF (.gif) – Graphics Interchange Format ●​ Purpose: Supports simple animations and small image sizes. ●​ Best for: Web animations, buttons, and banners. ●​ Note: Limited to 256 colors; not suitable for high-quality photos. 5. TIFF (.tif / .tiff) – Tagged Image File Format ●​ Purpose: For high-quality prints and professional publishing. ●​ Best for: Archiving and commercial printing. Suraj Mali
  • 15. Sub : - Introduction to Graphics Design Fy BCA SEM - II ●​ Note: Large file size but preserves image detail. 6. PDF (.pdf) – Portable Document Format ○​ Purpose: For documents that combine images and text. ○​ Best for: Printing brochures, flyers, or sharing compact, universal files. ○​ Note: Can preserve layers if saved with Photoshop editing capabilities. Basic Tools in Photoshop CS3 Photoshop CS3 includes a set of basic tools that are essential for performing everyday graphic editing tasks. These tools are mainly found in the Tools Panel (usually on the left side of the screen) and are fundamental to learning how to use Photoshop effectively. 1. Select Tool (Move Tool) Icon: Arrow with a cross Use: To move selected objects, layers, or parts of the image around the canvas. 2. Zoom Tool Icon: Magnifying glass Use: To zoom in and out of specific areas of an image for more detailed work. 3. Hand Tool Icon: A hand Use: To pan around the image when zoomed in, allowing you to move the canvas without changing the zoom level. 4. Shape Tools Icon: Rectangle (can include ellipse, polygon, line, etc.) Use: To draw vector shapes like rectangles, circles, lines, and custom shapes on your canvas. 5. Brush Tool Icon: Paintbrush Use: To paint on the canvas using custom or preset brush styles. You can change size, hardness, and opacity. 6. Fill Tool (Paint Bucket Tool) Icon: Paint bucket Use: To fill a selected area with a solid color or pattern. 7. Paint Bucket Tool Note: Often grouped with the Gradient Tool Use: Click inside a selection to fill it with the foreground color or a defined pattern. Suraj Mali
  • 16. Sub : - Introduction to Graphics Design Fy BCA SEM - II Advanced Tools in Photoshop CS3 The advanced tools in Photoshop CS3 offer greater control for precise editing, complex selections, and professional image manipulation. These tools are essential for users looking to move beyond basic tasks and work on more detailed projects such as photo retouching, image compositing, and graphic design. 1. Marquee Tool ●​ Types: Rectangular, Elliptical, Single Row, Single Column ●​ Use: For selecting rectangular or elliptical areas in an image. Helpful for cropping or copying specific parts. 2. Lasso Tool ●​ Types: Standard Lasso, Polygonal Lasso, Magnetic Lasso ●​ Use: Allows freehand or polygonal selection of areas in an image. The magnetic version snaps to edges for more accurate selections. 3. Magic Wand Tool ●​ Use: Selects areas of similar color with one click. ●​ Example: Selecting and removing a solid-colored background quickly. 4. Inverting Selection ●​ Shortcut: Shift + Ctrl + I ●​ Use: Reverses the current selection—useful for editing everything except what’s selected. 5. Blur Tool ●​ Use: Softens hard edges or reduces detail in an image. 6. Smudge Tool ●​ Use: Smears pixels in the direction you drag—mimics the effect of dragging wet paint. Transformation & Retouching 1. Free Transform ●​ Use: Resize, rotate, skew, and distort objects or entire layers. ●​ How to Access: ●​ Select the layer or object you want to transform. ●​ Press Ctrl + T (Windows) or Cmd + T (Mac). ●​ Drag the corners to resize, rotate the object, or hold Shift while dragging to constrain proportions. ●​ Options: You can right-click on the selection and choose from different transformation modes like Skew, Distort, or Perspective for more complex adjustments. 2. Scaling, Rotation, Skew Suraj Mali
  • 17. Sub : - Introduction to Graphics Design Fy BCA SEM - II ●​ Scaling: To scale, simply click and drag the corner handles of the selection. ●​ Rotation: Rotate by moving the cursor outside the selection box, and the cursor will change to a rotation icon. ●​ Skew: Use the transform box handles while holding Ctrl (Windows) or Cmd (Mac) to skew the shape of the selection. ●​ How to Access: These are all available through the Free Transform menu, and you can access them by right-clicking on the selection while it's active. 3. Perspective, Wrap, Distort ○​ Perspective: This allows you to change the viewpoint of an object, making it appear as though it's viewed from a different angle. ○​ How to Access: Go to Edit > Transform > Perspective. Drag the corner handles to change the perspective. ○​ Wrap: This allows you to wrap an image or selection around a defined shape. ○​ How to Access: Edit > Transform > Warp. ○​ Distort: This tool lets you stretch or pull areas of the image to change its shape. ○​ How to Access: Edit > Transform > Distort. 4. Crop Tool ●​ Use: This tool is used to remove unwanted areas of an image by trimming the edges. ●​ How to Access: Select the Crop Tool from the toolbar or press C. ●​ How to Use: Drag the edges of the crop box to select the area you want to keep. Press Enter to apply the crop. 5. Image Size ●​ Use: Adjust the resolution and dimension of the entire image. ●​ How to Access: Go to Image > Image Size. ●​ How to Use: In the dialog box, you can change the resolution (ppi) and dimensions (pixels, inches, etc.). You can either constrain proportions or allow independent scaling of width and height. 6. Canvas Size ●​ Use: Adjust the canvas size without altering the image itself. ●​ How to Access: Image > Canvas Size. ●​ How to Use: Enter new dimensions for the canvas, and you can also choose the anchor point (where the image will stay anchored while the canvas is resized). Suraj Mali
  • 18. Sub : - Introduction to Graphics Design Fy BCA SEM - II Adjustments Adjustments in Photoshop are essential for enhancing and correcting images. They allow you to modify tone, color, contrast, and brightness with precision. Here’s a breakdown of the main Adjustment tools and how to use them: 1. Levels Use: Adjusts the tonal range and contrast by modifying shadows, midtones, and highlights. How to Access: Image > Adjustments > Levels or use an Adjustment Layer from the Layers panel. How to Use: Move the black (left), gray (middle), and white (right) sliders to adjust shadows, midtones, and highlights. Use the Output Levels sliders to compress the range of tones. 2. Curves Use: Offers precise control over brightness and contrast using a curve graph. How to Access: Image > Adjustments > Curves. How to Use: Add anchor points to the curve line and drag to lighten or darken specific tone ranges. S-shaped curve = increased contrast; flattening = reduced contrast. 3. Color Balance Use: Adjusts the color tones in shadows, midtones, and highlights. How to Access: Image > Adjustments > Color Balance. How to Use: Move sliders toward Red/Cyan, Green/Magenta, or Blue/Yellow to correct or stylize color. 4. Exposure Use: Fine-tunes overall light and dark values, useful for high dynamic range corrections. How to Access: Image > Adjustments > Exposure. How to Use: Exposure: Adjusts overall image brightness. Offset: Changes midtones (adds/subtracts brightness). Gamma Correction: Adjusts the brightness of midtones only. 5. Vibrance Suraj Mali
  • 19. Sub : - Introduction to Graphics Design Fy BCA SEM - II Use: Boosts muted colors without oversaturating already vivid tones. How to Access: Image > Adjustments > Vibrance. How to Use : Vibrance: Subtly enhances less saturated colors. Saturation: Increases the intensity of all colors (less controlled). 6. Photo Filter Use: Applies a warming or cooling color tint to simulate lens filters or mood changes. How to Access: Image > Adjustments > Photo Filter. How to Use: Choose from preset filters (e.g., Warming Filter 85, Cooling Filter 80). Adjust density for stronger or lighter effects. Check “Preserve Luminosity” to maintain brightness. Working with Text 1. Text Tool Use: Add text horizontally or vertically to your canvas. How to Access: Select the Text Tool (T) from the toolbar Click once to type a single line of text.L Click and drag to create a text box for paragraph-style text. Right-click the Text Tool icon to switch between Horizontal and Vertical Text Tool. 2. Editing Text How to Edit: Select the text layer in the Layers panel. Use the Character and Paragraph panels (Window > Character or Window > Paragraph) to adjust: Font type Size Color Font style (bold, italic, etc.) 3. Formatting Options Include: Bold, Italic, Underline Suraj Mali
  • 20. Sub : - Introduction to Graphics Design Fy BCA SEM - II Text alignment: Left, center, right Text direction: Horizontal or vertical All caps, small caps, superscript/subscript 4. Line & Spacing (Leading & Tracking) Leading: Adjusts vertical space between lines. Tracking: Adjusts space between all characters. Kerning: Adjusts space between specific pairs of characters. Where to Find: In the Character panel. 5. Wrap Text Use: Curve or distort text into shapes (e.g., arc, wave). How to Use: With a text layer active, click the Warp Text button (in the top options bar). Choose a preset style (Arc, Bulge, Flag, etc.). Adjust Bend, Horizontal Distortion, and Vertical Distortion sliders. Suraj Mali
  • 21. Sub : - Introduction to Graphics Design Fy BCA SEM - II Unit 4: Working with CorelDraw Introduction to CorelDraw This section provides a foundational overview of the CorelDraw software, ideal for beginners and those new to vector-based graphic design. 1. An Overview ●​ CorelDraw is a vector graphic design software widely used for creating logos, ●​ illustrations, brochures, flyers, and other digital artworks. ●​ It allows for precise drawing and layout using mathematical paths rather than pixels (as in raster graphics). 2. Interface ●​ Menu Bar: Located at the top, contains drop-down menus like File, Edit, View, Layout, etc. ●​ Toolbox: Positioned usually on the left, includes tools for drawing, shaping, selecting, and editing. ●​ Property Bar: Changes contextually based on the selected tool or object. ●​ Color Palette: Found on the right side, used to apply fills and outlines. ●​ Status Bar & Navigator: Provides information and quick access for document navigation and object details. 3. Menus and Tools ●​ File Menu: For opening, saving, exporting, and printing files. ●​ Edit Menu: Includes cut, copy, paste, duplicate, and undo/redo functions. ●​ Tools Menu: Offers customization options, settings, and additional tool functions. ●​ Drawing Tools: Pen tool, shape tool, text tool, and more for creative design work. 4. Working with New Document ●​ To start a new project, go to File > New or press Ctrl + N. ●​ You can specify: ●​ Page size (e.g., A4, Letter) ●​ Orientation (Portrait or Landscape) ●​ Number of pages ●​ Primary color mode (RGB or CMYK) 5. Page Setup Suraj Mali
  • 22. Sub : - Introduction to Graphics Design Fy BCA SEM - II ●​ Found in Layout > Page Setup, or on document creation. ●​ Allows you to configure: ●​ Margins and bleed settings ●​ Guidelines and grids for precise alignment ●​ Ruler units (inches, mm, pixels, etc.) ●​ Page numbering and layout styles for multi-page documents Drawing in CorelDraw CorelDraw provides a variety of tools to create and customize vector-based designs using basic and complex shapes. Here's a breakdown of the key drawing components: 1. Lines ●​ Freehand Tool: Draws freeform lines as if using a pencil. ●​ Bezier Tool: Creates lines using anchor points for precise control. ●​ Pen Tool: Allows you to create straight and curved segments with accuracy. ●​ Polyline Tool: Combines straight and curved lines in a single drawing session. ●​ 2-Point Line Tool: Draws straight lines between two points. ●​ Artistic Media Tool: Applies brush, spray, or pressure-sensitive stroke effects to lines. 2. Shapes ●​ Rectangle Tool: Draws squares and rectangles. ●​ Ellipse Tool: Creates circles and ellipses. ●​ Polygon Tool: Draws multi-sided shapes (triangles, pentagons, etc.). ●​ Star Tool: Lets you create stars with customizable points and sharpness. ●​ Spiral Tool: Draws symmetrical or logarithmic spirals. ●​ Basic Shapes Tool: Includes pre-defined shapes like arrows, hearts, smiley faces, etc. ●​ Shape Properties: Once a shape is drawn, you can modify its corner radius, number of sides, or other attributes in the property bar. 3. Objects ●​ In CorelDraw, any drawn element (line, shape, text, etc.) is considered an object. ●​ You can group, ungroup, align, combine, and arrange objects for layout and design purposes. Suraj Mali
  • 23. Sub : - Introduction to Graphics Design Fy BCA SEM - II ●​ Use the Object Manager to view and manage layers and stacking order of objects. 4. Tables ●​ Table Tool: Lets you insert and design tables, useful for structured layouts such as forms, menus, and grids. ●​ Customizable Cells: You can merge, split, and format cells; insert text or graphics inside them. ●​ Tables can also be used as design grids to organize content spatially. 5. Templates ●​ CorelDraw includes ready-made templates for business cards, brochures, flyers, and more. ●​ How to Use ●​ Go to File > New From Template. ●​ Choose from the available categories. ●​ Modify the template with your own content and design elements. ●​ Templates save time and provide a professional starting point for various projects. Import/Export in CorelDraw Managing files effectively is essential in graphic design. CorelDraw offers flexible options for importing external content and exporting your work in various formats suited for printing, publishing, or web use. 1. Importing Files Purpose: Bring external graphics, images, documents, or vector artwork into your CorelDraw workspace. Steps to Import: ●​ Go to File > Import or press Ctrl + I. ●​ Choose the file you want to import from your computer. ●​ Click on the canvas to place the imported file, or click and drag to size it. ●​ Supported Formats Include: ●​ Images: JPG, PNG, BMP, GIF, TIFF ●​ Vector Files: SVG, AI (Adobe Illustrator), PDF, EPS ●​ Text Documents: RTF, TXT, DOCX (as editable or placed text) Suraj Mali
  • 24. Sub : - Introduction to Graphics Design Fy BCA SEM - II Tips: ●​ You can import multiple files at once. ●​ Use imported graphics as design elements, textures, or placeholders. 2. Using Corel CONNECT Corel CONNECT is a content browser integrated with CorelDraw (may vary by version). Main Functions: ●​ Search and access clipart, fonts, photos, templates, and symbols from Corel’s library. ●​ Drag and drop content directly into your project. ●​ Browse content stored locally or from Corel’s online content library (if available). Accessing CONNECT: ●​ Usually found in the Docker Panel or launched separately as an application. ●​ Navigate via folders, keyword searches, or categories. 3. Exporting Files ●​ Purpose: Save your CorelDraw project in a format suitable for printing, web, or sharing.​ ●​ Steps to Export:​ ○​ Go to File > Export or press Ctrl + E. ○​ Choose the destination folder and file format.​ Set options like file name, resolution, color mode, and compression. ○​ Click Export and configure format-specific settings if prompted.​ ●​ Common Export Formats:​ ○​ JPG/JPEG – Good for photographs and web images. ○​ PNG – Supports transparency, ideal for logos or web graphics. ○​ PDF – Preferred for printing and document sharing. ○​ SVG – Scalable vector graphics for web or cross-platform use. ○​ EPS – Industry standard for professional printing. ○​ TIFF – High-quality raster format used in publishing.​ Suraj Mali
  • 25. Sub : - Introduction to Graphics Design Fy BCA SEM - II ●​ Tips:​ ○​ For web: Export in RGB mode, 72–150 DPI. ○​ For print: Use CMYK mode, 300 DPI. ○​ Always preview before final export to ensure correct layout and resolution. Manipulation in CorelDraw Manipulating objects efficiently is crucial for precise design and layout in CorelDraw. Below are the key tools and functions used for object control and adjustment. 1. Viewing Options ●​ Zoom Tool: Lets you zoom in or out of specific areas for detailed work. ●​ Shortcut: Z key. ●​ Mouse wheel: Scroll up/down to zoom in/out. ●​ Hand Tool (Pan Tool): Used to move around the canvas without altering the zoom level. ●​ Shortcut: H or hold Spacebar temporarily. ●​ Rulers, Guidelines, and Grids: ●​ Enable via View > Rulers/Guidelines/Grid. ●​ Helps in aligning objects precisely. 2. Pick Tool ●​ Main tool for selecting and manipulating objects. ●​ Shortcut: Spacebar or click on the arrow tool in the toolbox. ●​ Use it to: ●​ Select single or multiple objects. ●​ Move, scale, rotate, skew objects. ●​ Access transformation handles. ●​ 3. Selection ●​ Click on an object to select. ●​ Shift + Click: Add multiple objects to your selection. ●​ Drag Selection Box: Click and drag around objects to select them. ●​ Object Manager Docker: Lets you select and manage layered objects easily. Suraj Mali
  • 26. Sub : - Introduction to Graphics Design Fy BCA SEM - II 4. Moving ●​ Select the object with the Pick Tool and drag to a new position. ●​ Use arrow keys for small, precise movements. ●​ Hold Shift while dragging to constrain movement or duplicate. 5. Sizing (Resizing) ●​ Drag corner handles to resize proportionally. ●​ Drag side handles to resize horizontally or vertically. ●​ Hold Shift to resize from the center. ●​ Hold Ctrl to lock aspect ratio. Text Properties Text handling in CorelDraw is highly customizable. 1. Fonts and Size ●​ Choose from installed system fonts. ●​ Adjust point size from the property bar. 2. Formatting ●​ Bold, Italic, Underline ●​ Alignment: Left, Center, Right, Justify ●​ Spacing: Adjust line spacing (leading) and character spacing (tracking/kerning). 3. Text Types ●​ Artistic Text: For headlines, logos, short words or phrases. ●​ Paragraph Text: For blocks of text like articles or brochures. 4. Text Effects ●​ Apply contours, shadows, fills, and outlines using the Text Effects or Object Properties panel. ●​ Convert text to curves (Ctrl + Q) for full vector customization (note: becomes non-editable as text). Suraj Mali