1. The document discusses scaling and self-similarity in complex systems, including Zipf's law and Pareto distributions.
2. It introduces Zipf's law which shows a power law relationship between variables on a log-log plot, and Pareto distributions which follow a power law pattern seen in many natural phenomena.
3. Scaling and self-similarity are properties of systems where the patterns remain similar across scales, seen in fractals and other complex systems from cities to earthquakes that can be modeled with power laws.