The document discusses limitations of using the beta coefficient to evaluate risk and discusses developing a "Total Beta" measure to better capture risk. It notes that beta values can vary significantly over time and have low correlation values (R2). It proposes that total beta considers both systematic risk (beta x R2) and idiosyncratic risk (standard deviation of asset/market x (1-R2)). For non-diversified investors or assets evaluated independently, total beta may better reflect risk rather than just beta. The concept is illustrated using hypothetical "fantasy assets" and analyzing their risks under total beta versus just beta.