Conclusion for question 3 evaluation
- 1. Group Evaluation Mainly good feedback came from our audience within our focus group; we got good views upon the focus and variation of camera shots we have used. However, audiences said that they would have preferred seeing more transitions such as crossfades and colour grading (vintage footage) to create the realism which would have been effective in the video to compare to the lyrics. The audience said that the music related to the visual performance, making the lyrics parallel to what we see. The mise en scene was also commented on as they are style fitting to the music. The feedback presented us with the audience’s opinions that the music video would make a successful real media product, due to the narrative, emotion, characters portrayal. Overall, as a group we successfully produced a performance narrative music video. The video also has a linear narrative, a beginning, middle and end. To improve our video we would change the range of shots we have used, creating more focused shots and a range of tilts, tracking and panning shots. Taking in the audience feedback we would of included a band performance as we feel that would of presented a stronger video narrative due to the song being from the band ‘Mumford & Sons’. However, we found that the tripod we have used created great difficulty for us as it wouldn’t move the way we intended it to. We also would have prepared a lot more, for example checking rooms were free in order for us to film in them. The lyrics to the song could have been learnt at the beginning of the video to create realism with the video. As a group we were happy with the final outcome of our main product as it was constructed and produce to match real media products.