Connected concepts v1.0 - Node1
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The document discusses the rapid growth and impact of mobile payments, highlighting case studies on companies like Uber and TaskRabbit, and the emergence of an 'internet of things' economy. It emphasizes the shift towards location-based mobile commerce and the significant funding these initiatives are attracting. The mobile payment market is forecasted to grow to over $2.5 trillion within six years, driven by advances in technology and consumer demand.
Connected concepts v1.0 - Node1
- 1. Connected Concepts Trends and Cases Gerald Been CEO @ Node1 1
- 2. Subjects Connected Concepts Impact on types of Mobile Payments Case: Uber Case: TaskRabbit Benchmark Of Payment Models 2 1 2 3 4 5
- 4. SoLoMo: Consumer drivers 4 Social Local Mobile
- 5. Social Networks 5 Social Check, with others, before buying, entering, walking in to… …the taxi, restaurant, location, people, events, movie.
- 6. Location Based 6 Local Ubiquitous use of smartphone creates easy access of location based information and payments Sensors will grow an Internet of Things economy. Taxi’s, people, location, restaurant, ticketing etc.
- 7. Mobile Payment / Commerce Mobile commerce is growing rapidly, 100+% annually. 35% of visitor traffic now is through Tablet / Smartphone. 7 Mobile
- 9. $15 mio+ funding We Do Chores. You Live Life. 9
- 10. $26 mio+ funding by Braintree (PayPal) Send money and make purchases. 10
- 11. $250 mio+ funding by Bezos, Goldman Sachs, Google (series C) Get there Your day belongs to you 11
- 12. So, what is the big deal about Uber ?
- 13. 13 If you think of Uber as a local taxi company operating in a few cities… …it is no so big.
- 14. 14 …it gets bigger. a dominating and even growing the town car market in dozens of cities… If you think of Uber as
- 15. …it gets even larger. delivering both people as well as things, like packages, dry cleaning and groceries… If you think of Uber as
- 16. …you get what could be one of the largest companies in the world. a giant super computer orchestrating the delivery of millions of people and items all over the world… If you think of Uber as
- 17. Impact On Types Of Mobile Payments
- 18. “Connected life” market revenue will balloon to 2.5+ trillion within 6 years. Source: Forrester MOBILE COMMERCE Innovation into physical world Tablets Personal Computer Smartphones 2018201720162015 Wearables Smart Tv’s 2004 2000 20.000 Internet of Things 18.000 16.000 14.000 12.000 10.000 8000 6000 4000 Numberofdevicesinuse(x1000) 2014201320122011201020092008200720062005 18
- 19. Mobile payments initiatives 19 z Mobile Wallets P2P Payments RemittancesCarrier Billing Phone-Only 19
- 20. Source: Statista, TrendForce, NFC World+ 2016 2015 2016 2017* 2018* 2019* 1.080 930 780 620 450 Total Revenue Of Global Mobile Payment Market From 2015 To 2019 ( In Billion U.S. Dollars) 250 0 500 750 1.000 1.250 Mobile transactions will account for 4% of all credit- and debit card volume. The numbers seem low, but for the last five years mobile transactions have experienced 118% annual average growth in the U.S. alone. Mobile Payments In Exponential Phase 20
- 22. 22 iBeacon 22
- 23. PayPal Beacon no cash no cards no signatures required
- 24. Summarized • Making Things available, not previously addressable, by consumers • “The Internet of Things” (IBM) • Uber does this with luxury cars (today) • TaskRabbit with human capacity • Crossover from virtual to physical presence payments. iBeacon, PayPal Beacon (coincidentally the same word ‘Beacon’ is used)
- 25. CASE Uber
- 26. • Many to many ‘things’ broker • Taxi capacity • Marketplace functionality • Price varies with available capacity • “Surge” rates • Taxi capacities can easily sign-in and sign-out to marketplace by app (Mobile First) CONCEPT Uber
- 27. • A first real instance of organizing things by mobile • It is an online marketplace of real time assets and capacities, which happen to be luxury cars • in 2016 started with delivery of food: UberEATS CONCEPT Uber
- 28. • JavaScript • Python (Pyramid and Flask frameworks) • Node.js • Backbone.js • PostgreSQL • iOS / Java for iPhone / Android apps • Modern web based technologies, with ditto programmers and web based attitude. Uber technology stack
- 29. CASE TaskRabbit
- 30. • Many to many ‘things’ broker • Human capacity • Marketplace functionality • Prices are consumer driven • People can easily sign-in, sign-out of marketplace by app (Mobile First) CONCEPT TaskRabbit
- 32. • API for easy on boarding of credit cards • used by Uber Card.io API
- 33. • Marketplace mechanism for suppliers of model • Used by TaskRabbit and Uber Braintree marketplace
- 34. Thank you! Don’t hesitate to contact me if you have any questions. Gerald Been CEO @ Node1 gerald.been@node1.com +31 6 24 56 37 34
- 35. Sarphatistraat 370 Amsterdam The Netherlands T +31 20 520 6934 www.node1.com info@node1.com 35