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Cisco Connected World 
Technology Report 
September 2011 
COLLEGE 
STUDENTS 
(18-23 YEARS OLD) 
YOUNG 
PROFESSIONALS 
(UNDER 30 YEARS OLD)
2 
3 
WOULD CHOOSE 
INTERNET 
OVER A CAR. 
1 
3 
SAY THE INTERNET 
IS AS IMPORTANT AS 
FOOD, WATER & AIR. 
1 
2 SAY IT’S CLOSE 
TO THAT IMPORTANT. 
55% 
CAN’T LIVE WITHOUT 
THEINTERNET
2 STUDENTS SAY 
THE 
INTERNET 
IS MORE IMPORTANT THAN: 
DATING 
HANGING OUT 
OF 
5WITH FRIENDS 
PARTYING 
LISTENING 
TO MUSIC
1 4SAY STAYING UPDATED IN ON FACEBOOK 
IS MORE IMPORTANT
MOBILITY IS KING 
2 
3 ? BUT WHAT 
LIST A MOBILE 
DEVICE AS THE 
MOST 
IMPORTANT 
TECHNOLOGY 
IN THEIR LIVES 
MOBILE DEVICE 
IS TOP DOG? 
20% 19% 
SAY A LAPTOP 
IS THEIR MOST IMPORTANT DEVICE. 
SAY A SMART PHONE 
IS THEIR MOST IMPORTANT DEVICE. 
1% 
THAT GAP 
IS CLOSING
19% 
ONLY4% 
OF COLLEGE STUDENTS 
SAY THE NEWSPAPER IS THEIR 
MOST IMPORTANT TOOL FOR 
ACCESSING INFORMATION 
6ONLY % 
SAY TV IS 
THEIR MOST 
IMPORTANT 
TECHNOLOGY 
THE 
DECLINE OF 
OLD MEDIA
NONSTOP 
SOCIALIZATION 
9 
10 
COLLEGE 
STUDENTS 
COLLEGE 
AND YOUNG 
PROFESSIONALS 
HAVE A 
FACEBOOK 
ACCOUNT 
3 of 10 employeescheck facebook at least 5 times a day
The Use of Mobile Devices for Accessing Information… 
TV’S PROMINENCE IS DECREASING IN FAVOR OF 
MOBILE DEVICES LIKE LAPTOPS AND 
SMARTPHONES 
OF COLLEGE STUDENTS AND EMPLOYEES SURVEYED 
GLOBALLY SAID THE NEWSPAPER IS THEIR MOST 
IMPORTANT TOOL FOR ACCESSING INFORMATION 
ONLY 
STUDENTS 
HAVE NOT BOUGHT A PHYSICAL BOOK (NOT TEXTBOOKS REQUIRED FOR 
CLASS) IN A BOOKSTORE IN MORE THAN TWO YEARS—OR NEVER AT ALL
where are they going if not into the office?
THE MERGING OF PRIVATE AND WORK LIVES 
7 YOUNG PROFESSIONAL 
10 AND COWORKERS ON 
FRIEND MANAGERS
2 ON TWITTER FOLLOW 
3MANAGERS AND COWORKERS. 
2 
3 
SAY AN OFFICE IS 
UNNECESSARY FOR 
BEING PRODUCTIVE.

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Connected world ppt

  • 1. Cisco Connected World Technology Report September 2011 COLLEGE STUDENTS (18-23 YEARS OLD) YOUNG PROFESSIONALS (UNDER 30 YEARS OLD)
  • 2. 2 3 WOULD CHOOSE INTERNET OVER A CAR. 1 3 SAY THE INTERNET IS AS IMPORTANT AS FOOD, WATER & AIR. 1 2 SAY IT’S CLOSE TO THAT IMPORTANT. 55% CAN’T LIVE WITHOUT THEINTERNET
  • 3. 2 STUDENTS SAY THE INTERNET IS MORE IMPORTANT THAN: DATING HANGING OUT OF 5WITH FRIENDS PARTYING LISTENING TO MUSIC
  • 4. 1 4SAY STAYING UPDATED IN ON FACEBOOK IS MORE IMPORTANT
  • 5. MOBILITY IS KING 2 3 ? BUT WHAT LIST A MOBILE DEVICE AS THE MOST IMPORTANT TECHNOLOGY IN THEIR LIVES MOBILE DEVICE IS TOP DOG? 20% 19% SAY A LAPTOP IS THEIR MOST IMPORTANT DEVICE. SAY A SMART PHONE IS THEIR MOST IMPORTANT DEVICE. 1% THAT GAP IS CLOSING
  • 6. 19% ONLY4% OF COLLEGE STUDENTS SAY THE NEWSPAPER IS THEIR MOST IMPORTANT TOOL FOR ACCESSING INFORMATION 6ONLY % SAY TV IS THEIR MOST IMPORTANT TECHNOLOGY THE DECLINE OF OLD MEDIA
  • 7. NONSTOP SOCIALIZATION 9 10 COLLEGE STUDENTS COLLEGE AND YOUNG PROFESSIONALS HAVE A FACEBOOK ACCOUNT 3 of 10 employeescheck facebook at least 5 times a day
  • 8. The Use of Mobile Devices for Accessing Information… TV’S PROMINENCE IS DECREASING IN FAVOR OF MOBILE DEVICES LIKE LAPTOPS AND SMARTPHONES OF COLLEGE STUDENTS AND EMPLOYEES SURVEYED GLOBALLY SAID THE NEWSPAPER IS THEIR MOST IMPORTANT TOOL FOR ACCESSING INFORMATION ONLY STUDENTS HAVE NOT BOUGHT A PHYSICAL BOOK (NOT TEXTBOOKS REQUIRED FOR CLASS) IN A BOOKSTORE IN MORE THAN TWO YEARS—OR NEVER AT ALL
  • 9. where are they going if not into the office?
  • 10. THE MERGING OF PRIVATE AND WORK LIVES 7 YOUNG PROFESSIONAL 10 AND COWORKERS ON FRIEND MANAGERS
  • 11. 2 ON TWITTER FOLLOW 3MANAGERS AND COWORKERS. 2 3 SAY AN OFFICE IS UNNECESSARY FOR BEING PRODUCTIVE.