Connectify Spotify
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Spotify is a music streaming company founded in 2006 in Sweden by Daniel Ek and Martin Lorentzon. It grew rapidly and by 2012 was experiencing strong momentum, though it reported losses in early years. As of 2017, Spotify was still unprofitable but continued expanding its business globally. The company uses a scaled agile framework inspired by Spotify's internal Tribes, Squads, Chapters model to organize large numbers of employees into autonomous cross-functional teams focused on delivering value to customers. This framework emphasizes putting culture before technology, giving teams autonomy while avoiding sub-optimization, and using metrics and feedback to continually improve.
Connectify Spotify
- 4. Page 4 SPOTIFY is a Freemium model based Music Company, not a Framework
- 5. Page 5 Spotify does not do different things, they do things Differently
- 7. Spotify made a loss of $4.4 Mn / 31.8 Mn Swedish kronor In 2007 Just after the launch year Was founded by Daniel Ek and Martin Lorentzo In the year 2006 COMPANY FOUNDATION Let’s see brief about the org
- 8. In the year 2012 A November 2012 report states that Company made a strong momentum 2016 In September 2016, Spotify announced it has paid USD$ 5 Bn to the music industry Company reported a loss of near US$ 60 Million net loss In the year 2011 Years after growth and expansion
- 9. 2018 ON-GOING As of 2017 Spotify is not a profitable company The business is in continuation
- 10. Page 10 Culture First, Technology Second
- 11. Page 11 SPOTIFY says - “Be autonomous, but don’t sub-optimize”
- 12. Page 12
- 14. Tribe Squad Chapter PO TRIBE - A Collection of Squads that work on related areas to solve a specific business problem - Tribe Supports SQUADS SQUAD - The primary working unit - Self-Organizing and Autonomous - Tribe Supports SQUADS - They work for Long Term Vision and Goals CHAPTER - A group of people with the similar competencies across various squads - Responsibility for personnel development and training
- 21. Page 21 q Be clear about your motives from introducing this model. It is about improvement, not judgement q Gather data primarily through Face-to-Face communication, not online or e-meet. q Involve Teams in how the model is applied, and give a leeway to them to modify as they see as it fit
- 22. Page 22 q Beware of Comparing teams. Do not compare the health of the team(s). q Be Simple, identify a simple way of visualizing of the data q Follow up – Ask people / team – is this model working for you ! Can you share difference among Old and New WoW
- 28. Measure Everything which reflects in Customer Satisfaction METRICS
- 36. How we can Leverage Spotify using Scrum and/or Kanban