Connecting with People Creating Community

This document provides tips for using social media to connect with people and create community. It recommends being intentional with short, selfless, linkable, and conversational posts. Managers should plan communication through an editorial calendar and tools like Hootsuite and Tweetdeck. Authors should engage users with positivity, clear calls to action, readability, and appropriate length. Honesty is also key, through completely filling out profiles, identifying oneself, and demonstrating social connections by following and friending others. The overall goal is meaningful user engagement through strategic yet genuine social media use.