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Connotations of colour

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The document lists various connotations associated with different colors including red being associated with war, passion and love; blue with tranquility and boys; black with power, death and mystery; white with innocence, purity and faith; green with nature, growth and safety; and yellow with sunshine, happiness and intellect.

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Connotations of Colour Dan Gleeson
Red • • • • • • • • War Danger Strength Power Determination Passion Desire love
Blue • • • • • Tranquillity Calmness Piety Sincerity Boys
Black • • • • • • • • • • • Power Elegance Formality Death Evil Mystery Fear Formal Elegant Prestigious Grief
White • • • • • • • • • • Light Goodness Innocence Purity Virginity Perfection Safety Purity Cleanliness Faith
Green • • • • • • • Nature Growth Harmony Freshness Fertility Safety Money
Yellow • • • • • • • • Sunshine Joy Happiness Intellect Energy Cheerfulness Food Bright

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Connotations of colour