Constructing Social Media: PR in a Digital Age
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The document discusses the importance and opportunities of using social media in the construction industry. It notes that social media allows for better communication, transparency, and sharing of information. It encourages construction companies to engage with social media platforms like LinkedIn and Twitter to connect with customers, learn best practices, and promote their projects and sustainability efforts. The document provides tips on how to get started with social media and highlights its benefits, including increased visibility, learning opportunities, and potential leads and business opportunities.
Constructing Social Media: PR in a Digital Age
- 1. Constructing social media PR and Marketing in a Digital Age #Target12 martin brown
- 3. "Sustainability defines and shapes today's five P's of Place, Product, People, Performance and Promotion"
- 4. BRUNDTLAND DEFINITION 1987 "Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs."
- 5. how did we get to 2012 and still be talking about the same sustainability issues? “We can’t solve today’s problems by using the same kind of thinking we used when we created them.”
- 6. We want better communication
- 7. The world is connected
- 8. The world is transparent
- 9. The world is carbon aware Changing Behaviour constructco2.com
- 10. The world loves to share ... creativecommoners
- 11. The world finds services online ... Architect Map @SuButcher
- 12. The world seeks innovation and differentiation
- 13. The world is becoming socially responsible
- 14. Who Cares Wins Why good business is better business David Jones writes that only the businesses that behave responsibly will survive the 'Age of Damage' and cites social media as the driver for the biggest transformation to business in a generation. martin brown e: fairsnape@gmail.com t: @fairsnape
- 15. The world is Eco-Refitting And seeking Living Buildings ...
- 16. And Next? Social Value Act Construction Influence on Social Wealth is just being understood.
- 17. "Social Media should be used to create social wealth, not sell products and services" Umair Haque Guardian Sustainable Business #Sustainability24
- 18. Star Gazing Innovative Solid and Reliable Grounded
- 19. social media and web2.0 as enabler for sustainability green the boardroom with social media open transparent communications start real conversations learn and share collaborate sustainability manifesto
- 20. Social Media and Green Deal Launched at Green Build Expo be2greendeal.wikispaces.com be2camp@gmail.com
- 21. Social Media and Green Deal 1. Keep informed on Green Deal development 2. Stay Visible and Engage as Green Deal 'player' 3. Its where your current customers, competitors and staff are! 4. Easier and Quicker response to client issues 5. Green Deal delivery opportunities 6. It’s Free 7. Increases Transparency 8. Green Deal BIM
- 23. "Currently few better ways of learning, sharing and advancing construction sustainability, than through social media" Martin Brown Why Construction should engage with social media Guardian Sustainable Business, Built Environment Hub
- 25. Increasingly relationships that lead to contracts are being made online, through discussions within LinkedIn groups for eg
- 26. social what? martin brown e: fairsnape@gmail.com t: @fairsnape
- 27. Why social media? Its where you will find your customers, clients, staff, suppliers, contractors, friends …. people Its not a new thing but a new way of doing old things, …. like talking and communicating and having conversations again … something emails killed? martin brown e: fairsnape@gmail.com t: @fairsnape
- 28. @pauleycreative
- 29. Why use social media in construction? What’s the ROI?
- 30. to see and be seen be innovative visibility punch above weight martin brown e: fairsnape@gmail.com t: @fairsnape
- 31. leads technology client + competitor intelligence martin brown e: fairsnape@gmail.com t: @fairsnape
- 32. staff + clients + people conversations communicate projects martin brown e: fairsnape@gmail.com t: @fairsnape
- 33. sustainability best practice learn + share good news martin brown e: fairsnape@gmail.com t: @fairsnape
- 34. Construction unlocking the potential of social media martin brown e: fairsnape@gmail.com t: @fairsnape
- 35. There go my people I must find out “ where they are going so I can lead them.” French politician Alexandre Ledru-Rollin
- 36. “We are encouraging use of social media as a method for continuing the conversations with our clients,” “The risks of using the media are the same risks that you have with any employee representing the company. “If you teach your staff how to talk about the company and how to interact with the public regarding the company, then these platforms are not an issue.” martin brown e: fairsnape@gmail.com t: @fairsnape
- 37. http://www.davidmeermanscott.com/ martin brown e: fairsnape@gmail.com t: @fairsnape
- 38. “If we don’t get this right Gen X and Gen Y won’t want to work for us but they will want to work for someone else” “you cant hide anything from us … we are to social media savvy”
- 39. BIM collaboration needs... being comfortable with being comfortable with paperless projects, sharing and engaging with sharing digitally across social media
- 40. There’s an app … martin brown e: fairsnape@gmail.com t: @fairsnape
- 41. Blogs new look project diaries? “The value of what we know is sharing it” Learning from clients martin brown e: fairsnape@gmail.com t: @fairsnape
- 42. Communicating …. martin brown e: fairsnape@gmail.com t: @fairsnape
- 43. Web Project Sheets Links to Building / Facilities website Innovative solutions Client website Contractor website Supply Chain links Project Blogs + Images Google Maps QR Code (for accessing online info from printed version) Allow Feedback RSS Make project sheets come alive again Sharing onwards martin brown e: fairsnape@gmail.com t: @fairsnape
- 44. li ty Rea d R n te A me P g L IP Au B h t it ou w ck de s e o C h C Q R Source: SMPR @katiebrowntweet
- 45. Start with your Board Understand your digital footprint Have a strategy/policy/guidelines Engage with Linkedin Engage with twitter (top 20?) Switch on Social Media
- 46. responding to social media?
- 49. constructing social media CREDITS: martin brown @eepaul @fairsnape @subutcher @lucymarcus fairsnape@gmail.com @pauleycreative @katiebrowntweet
- 50. Twitter and Linkedin Workshop Old Broadcasting House Green Vision Tweetchat With a CSR in Construction 18th June, 1pm - 6pm