Consumer Technology & Recruiting: How To Use Tech That's NOT HR Tech
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Craig Fisher led a webinar on using consumer technology for recruiting that is not traditional HR tech. He discussed building candidate funnels through content creation and distribution, as well as designing candidate experiences through empathy and journey mapping. Fisher also covered using video and visuals to promote employer brands in a diverse and inclusive way. He provided tools and strategies for improving various touchpoints in the candidate experience.
Consumer Technology & Recruiting: How To Use Tech That's NOT HR Tech
- 1. Consumer Technology & Recruiting How To Use Tech That’s NOT HR Tech Sept 10, 2019 I 2 pm EST Craig Fisher Head of Recruiting Innovation Allegis Global Solutions
- 2. HOUSEKEEPING You are in Listen-Only Mode. You can hear us, but we can’t hear you. ASK QUESTIONS Don’t be shy! Use the Questions Panel in your side bar to talk to Craig. SHARE We’re LIVE. Use the #rdaily hashtag to share on social media. WE’RE RECORDING You will receive a copy of this slide deck & recording after the webinar. Keep an eye on your inbox. THE PLAN
- 3. THE EXPERT Craig Fisher Head of Recruiting Innovation Allegis Global Solutions Craig Fisher leads marketing and employer brand at Allegis Global Solutions + Employer Branding SME for AGS RPO and MSP customers. He has led talent acquisition teams at the Fortune 500 level. His digital branding methods have been adopted as best practices by companies like Linkedin, Zappos, YUM! Brands, HootSuite, and many more. He's the author of Inbound Recruiting, and a popular keynote speaker at tech, social media, HR / recruiting, and sales conferences worldwide. Craig created the first Twitter chat for recruiters and partnered in the first Linkedin certified training company in North America. He consults with sales and recruiting teams through his company Fishdogs Media and runs the largest recruiting conference series in the Southwest, TalentNet Events. He’s been detailed in the Wall Street Journal, NPR, Mashable, NBC News, and The Huffington Post as a subject matter expert in multiple areas of talent acquisition; and is listed among HR and Recruiting's top influencers and most engaging conference speakers.
- 4. @FISHDOGS Craig Fisher Head of Recruiting Innovation & Employer Branding SME, Allegis Global Solutions @fishdogs Recruiting w/ Consumer Tech
- 5. 5 HUMAN
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- 10. 10 BUILD A FUNNEL Find an author to help build content (article, webinar, podcast, interview) Build landing page with email capture for content Ask author to promote Advertise content Recruit from email list
- 12. Simple search – use words not found in jobs and resumes 12
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- 18. Build a landing page 18
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- 24. Source for lookalike audince 24
- 26. Recruit the email list 26
- 28. 28 DESIGN THINKING FOR CANDIDATE EXPERIENCE KNOW YOUR TARGET MAP THEIR JOURNEY IMPROVE THE EXPERIENCE Who | Where | Why Fears | Touchpoints Communication | Empathy
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- 30. 30 Just OK Future experience What the customer wants… What the customer wants… What the customer wants… What the customer wants… What the customer wants… What the customer wants… What the customer wants… What the customer wants… What are the current issues? What are the current issues? What are the current issues? What are the current issues? What are the current issues? What are the current issues? What are the current issues? What are the current issues? DESIGN RECS FRICTION POINTS TOUCH POINTS How do we design a solution to remove Friction Points? How do we design a solution to remove Friction Points? How do we design a solution to remove Friction Points? How do we design a solution to remove Friction Points? How do we design a solution to remove Friction Points? How do we design a solution to remove Friction Points? How do we design a solution to remove Friction Points? How do we design a solution to remove Friction Points? 30 CRM ASSESSMENTSPHONE INBOX IN-PERSON ATS AI VIDEO CONFERENCE CANDIDATE JOURNEY MAP
- 31. Diverse and inclusive workplaces are… 2x MORE LIKELY TO HIT FINANCIAL GOALS 6x MORE INNOVATIVE 30% MORE REVENUE PER EMPLOYEE -Bersin by Deloitte Use better words in job descriptions: “Committed” and “Dependable” instead of “Dominate” “Challenging” and “Brilliant” Use diversity in your employer branding imagery. 51% of candidates are more attracted to job postings with images or videos Two in the pool Word of mouth 31 Effect of Visual Job Listings Content on Applicants
- 32. Use Video 32
- 33. VIDEO CREATES 20X MORE SHARES ON LINKEDIN THAN OTHER CONTENT 33 LINKEDIN
- 34. 54% of executives share work related videos with colleagues weekly 34 LINKEDIN
- 35. 80% OF VIDEO CONTENT IS VIEWED WITH SOUND OFF 57% IS VIEWED ON MOBILE 35 LINKEDIN
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- 42. More Tools 42
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- 51. @FISHDOGS CONTACT INFORMATION: Craig Fisher Head of Marketing & Employer Brand, Allegis Global Solutions Mobile: +1 214-394-0909 Craig@Fishdogs.com
Editor's Notes
- #32: https://www.softwareadvice.com/hr/industryview/visual-job-postings-2014/ Key Findings: Fifty-one percent of respondents would be more attracted to a company that had job postings with visual elements (images or videos) than to a company that didn’t. Respondents were more attracted to companies that have images in their job postings than to those that have videos (45 percent versus 31 percent). The company’s products or services would be the most attractive subject matter to applicants, for both images (30 percent) and videos (28 percent). https://hbr.org/2016/04/if-theres-only-one-woman-in-your-candidate-pool-theres-statistically-no-chance-shell-be-hired Research has found that when the final candidate pool holds only one candidate from a demographic minority group, that minority candidate has virtually no chance of getting hired. A “two in the pool” effect, on the other hand, dramatically increases the chances of a woman or person of color being hired. The research found if there are at least two women in the final candidate pool, the odds of hiring a woman are 79 times greater and if there are least two people of color in the final candidate pool, the odds of hiring a person of color are 194 times greater. https://www.businessnewsdaily.com/8736-word-of-mouth-diversity.html