Consumers behaviour 2
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This document provides an overview of study skills for academic study. It defines consumer behavior as the study of how individuals make decisions to satisfy their needs. It discusses factors that influence consumer behavior, such as consumer psychology, culture, and the consumer decision-making process. Finally, it notes that understanding consumer behavior benefits marketers by helping them meet consumer requirements and understand how purchase decisions are made.
Consumers behaviour 2
- 1. Casablanca 14/01/2011 Study Skills for Academic Study Presented by Edmond Compaore Supervised by Mrs Bouchra Kachoub
- 2. CONTENT Introduction I/Definition II/ Consumers Reaction to products III/What affects the Consumer behavior? 1-Consumer Psychology 2-Cusumer’s culture IV/Proccess of making a decision V/Who benefit from the study of the consumer behavior? Conlusion
- 3. Introduction Consumer is the target of business.So,marketers need to know their requirements and how they make their decision
- 4. I/ Definition The study of a group of people and the processes used to satisfy needs and the impact of these on the consumers and society
- 5. II/Consumers Reaction to products CONSUMER PRODUCT OR SERVICE FAVOURABLE UNFAVOURABLE
- 6. III/ What affects the Consumer behavior?
- 7. 1-CONSUMER PSYCHOLOGY -Motivation,ability and opportunities -Attention and perception -Knowledge and Understanding -Attitude and personality -Memories EXAMPLES: -A young girl,wanting to be loved by her friend -A young man sees an advertisement for Camel cigarette
- 8. 2-CUSTOMER ’CULTURE -Consumer diversity -Social influence on consumer behavior -Value,personality and lifestyle -Social class and households influences EXAMPLE: Jessica ,a young girl living in Beverly hills in USA,rich family Arlette ,a young girl living in Africa in a small country side of Morocco ,poor family
- 9. IV/Process of making a decision -Problem of -Evaluation recognition Post- - and Decision and purchase information Processes decision search EXAMPLE : JOHN HAS A SMALL CAR AND WANT TO CARRY HIS BIG FAMILY
- 10. V/ Who benefit from the study of consumer behavior?
- 11. Conclusion Nowadays, the consumers behaviours are changing and getting more and more difficult to understand and to study. All the specialists have to pay very attention if they want to keep their loyalty and attract more and more them.
- 12. References http://books.google.com/books?id=jvzH- 2NRIhAC&printsec=frontcover&dq=definition+of+consumer+be haviour&hl=en&ei=9vAlTYmlHKeN4gagosHHCQ&sa=X&oi=bo ok_result&ct=book- thumbnail&resnum=5&ved=0CD4Q6wEwBA#v=onepage&q=d efinition%20of%20consumer%20behaviour&f=false http://books.google.co.uk/books?id=fk1rTxRYtY0C&printsec=fr ontcover&hl=fr#v=onepage&q&f=true http://books.google.com/books?id=kqSx3q8O1hcC&pg=PA1&d q=introduction+t#v=onepage&q=introduction%20t&f=false