Content Amplification: How to Get Your Word Out There
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The document provides insights from Justin Jackson's online course on content amplification, emphasizing the importance of effective content distribution and community engagement. Key points include the necessity of linking and calls to action in posts, the myth that quality content will be discovered on its own, and the need to connect with larger networks. The document also highlights practical writing tips and the significance of timely execution when inspiration strikes.
Content Amplification: How to Get Your Word Out There
- 1. Content Amplification How to Really Get Your Word Out There Notes from the online course by Justin Jackson “Amplification” which I highly recommend, by the way!
- 2. This presentation touches on: • • • • • How to post your content How to work through networks Communities and how to work with them Simple writing tips Inspiration and execution in creating content
- 3. Basics - I Every post you write should include a link that enables your readers to engage with you further. This call to action could be an email sign-up form, a link to a product or service, or a mention of your Twitter account.
- 4. Basics - II • Timing (date&time, time zones, what's happening in the world) • Initial traction (involve people in draft works – ask for their opinion -> it will make them more engaged, use your personal network, but carefully!) • Thank people for sharing and initiate discussion.
- 5. Content Distribution Myths • Whether we want it or not, our own personal networks aren’t enough. • There's this myth that good content always gets discovered; but the truth is, good content needs distribution in order to be seen.
- 6. How to deal with it? • Get important people to talk about you (Twitter, FB, their blogs) • Put your content in places where it will get noticed.
- 7. Connect with the network that's bigger than yours. Network is like a speaker for your iPod. Connect your best content with the best network.
- 8. Questions to ask yourself before you start writing • • • • What do you want to achieve? What the main message? Is it interesting/new/unique? What else except making my point I want to achieve with this?
- 9. Pick your audience • People come first, not your goals, but people. • Choose small groups. The ones u belong to and know well. • Treat content as a gift. Readers don't owe you anything (they don’t have to love your content, share or like it).
- 10. How to work with new communities • Learn social norms • Add value • Then write
- 11. How to meet new people and expand your network? • - hang out with important people (how? Ask them for lunch) • - offer them to hold an interview • - start your own meetup/volunteer at other meetups/attend more events • - take a class on something new
- 12. Communities drive traffic • Tap into networks with a lot of people: – Lifehacker – Hacker News – Inbound.org – Reddit • write with people in mind. Start with a group u belong to already • Echo of content might take time. Wait and observe!
- 13. Writing tips: • • • • • • • • • Have no fear When inspiration hits, write Don't be boring Add personality Write to one person Kiss (keep it simple, stupid) -focus on 1 thing Good headlines SSS - surprise, secretes, share Voice out the question From ppls minds and answer it
- 14. Where to get ideas? • Whattowrite.org • Helpmewrite.co • Just ask your readers
- 15. Inspiration Inspiration is like fresh fruit or milk: It has an expiration date. If you want to do something, you’ve got to do it now. You can’t put it on a shelf and wait two months to get around to it. You can’t just say you’ll do it later. Later, you won’t be pumped up about it anymore. - Jason Fried and David Heinemeier-Hansson, Rework