Content and Conversations: Media Creation and Sharing
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Lee Aase gives a presentation on creating and sharing content through social media. He discusses the democratization of media production and distribution through platforms like YouTube and Slideshare. He provides tips for creating effective videos, including always carrying a camera, finding good lighting, and framing shots well. Aase also discusses using blogs to tie different types of shared content together and developing a strategic social media plan. The presentation aims to help people leverage social media to reach large audiences.
Content and Conversations: Media Creation and Sharing
- 1. Lee Aase Chancellor, Social Media University, Global (SMUG) May 8, 2014 Content and Conversations: Media Creation and Sharing
- 2. Basic Social Media “Food Groups”
- 3. Agenda • The Top of the Pyramid • Democratization of Content Production and Distribution • Shooting, Editing and UploadingVideo • Sharing Presentations via Slideshare • Blogging:Tying it All Together • Strategic Social Media
- 5. •
- 6. For most of the 20th Century, reaching large audiences via media was simple but expensive...
- 7. ...or you could “earn” an audience by getting past one of these gatekeepers
- 8. While local affiliates and newspapers sold audiences to advertisers at monopoly prices
- 9. Media Truism: If a platform is free, you are the product, not the consumer.
- 10. Then Ted Turner revolutionized TV, followed shortly by ESPN
- 11. ...and one of these guys invented the Internet
- 12. Because the means of producing and disseminating media were democratized, everyone became a potential reporter.
- 14. Gutenberg: Global Mass Literacy Zuckerberg: Global Mass Publishing
- 15. YouTube
- 16. • Founded Feb. 14, 2005 • Purchased by Google for $1.65B in Nov. 2006 • 100 hours of video uploaded every minute • Over 6 billion hours watched per month • Second most-used search engine YouTube
- 17. Top 10Video Tips #1:Always carry your camera.You can’t edit what you didn’t shoot.
- 19. Top 10Video Tips #1:Always carry your camera.You can’t edit what you didn’t shoot.
- 20. Top 10Video Tips #1:Always carry your camera.You can’t edit what you didn’t shoot.
- 21. Top 10Video Tips #1:Always carry your camera.You can’t edit what you didn’t shoot.
- 22. A Tale of Two Popes
- 23. Top 10Video Tips #2: Find a quiet place to shoot, particularly if you don’t have a remote microphone
- 24. Top 10Video Tips #3: Get close to your interview subject
- 25. Top 10Video Tips #4:Avoid the 2 Ws:Windows and Whiteboards
- 26. Top 10Video Tips #5: Look for Even/Uniform lighting • Uniformity more important than brightness • Possibly add light on interview subject
- 27. • Count to 3 • Nod and smile • Warn interviewees so they feel less awkward Top 10Video Tips #6: Mom said it wasn’t nice to say this but... SHUT UP!
- 28. • Make eye contract with subject • Have subject talk to you instead of thinking about the camera Top 10Video Tips #7: Lurk behind the camera
- 29. Top 10Video Tips #8:Always* use a tripod
- 30. Top 10Video Tips #9: FrameYour Shot Well
- 31. Top 10Video Tips #9: FrameYour Shot Well
- 32. Top 10Video Tips #9: FrameYour Shot Well
- 33. Top 10Video Tips #9: FrameYour Shot Well
- 34. Top 10Video Tips #9b: Don’t shoot vertical with your phone!
- 35. Top 10Video Tips #10: Break the “Rules” When Necessary
- 36. AViralVideo from the Girl Next Door
- 49. Slideshare:YouTube for PowerPoint • Presentation at Community 2.0 conference in San Francisco on May 12, 2009 • Attendance approximately 200 • Somebody tweeted something like “Hey @GuyKawasaki, @LeeAase just mentioned you in his presentation” and included the link to my presentation, which I had uploaded to Slideshare.net
- 52. Behold, the Power of Slideshare...
- 59. Break
- 60. Blogs in Plain English
- 61. My Start in Blogging: Lines from Lee
- 68. The $4-a-month online newsroom
- 72. Let’sTalk “site” - May 2008
- 73. Sharing Mayo Clinic - January 2009
- 74. • Basic blog is free • Start in < 1 minute • No server or software maintenance • Path for growth if you get serious Wordpress.com Advantages
- 75. • Instead of username.wordpress.com, you can have • mycoolblogname.com (e.g. social-media- university-global.org) • blogname.mainwebdomain.com (e.g. sharing.mayoclinic.org) • Domain mapping preserves flexibility Wordpress.com Domain Mapping
- 84. • Write and Publish Text • Include Photos • EmbedYouTube videos • Embed Slideshare presentations • Let’s do a sample post on the private blog What can you do on Wordpress.com?
- 86. Strategic Social Media Review
- 87. • Understand the capabilities of the social platforms and their current or potential communities #SMUG • Relate those capabilities and communities to your personal or professional goals and objectives #SMUG • Develop a realistic plan that relates to/coordinates with your existing programs OR inspires previously impractical projects #SMUG 3 Keys to Strategic Social Media Application
- 88. Closing Assignment: Answer the question on the next slide... • In a post on the private blog we created for this class, or if you’re really bold • In your own personal blog on wordpress.com
- 89. How will you take advantage of the communication power that is unprecedented in human history?