Content Centric Marketing Proposal PowerPoint Presentation Slides
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The document presents a content-centric marketing proposal aimed at expanding a client's growth and offerings through inbound marketing strategies. It outlines project goals, a step-by-step process for implementation, and a financial plan for retainer services over twelve months, including metrics for success evaluation. The proposal emphasizes a collaborative approach to engage new customers and drive online traffic while adapting to changing market behaviors.
Content Centric Marketing Proposal PowerPoint Presentation Slides
- 1. Content Centric Marketing Proposal Delivered On – (Date_submitted) Submitted By – (User_assigned) Project Proposal – (Proposal_name) Client – (Client_name)
- 2. 2 Dear (client _name) Thanks for reaching us. We know that you have seen a tremendous success as a leading firm, but now you have decide to expand yourself in terms of growth and offerings. At present, your firm has been engaged in several marketing efforts. We observe that you are looking for holistic approach to your marketing efforts and we are excited to join as inbound marketing partner in order to achieve your customer goals. We propose a monthly revenue marketing retainer that cater different channels to raise demand for your products and services and perform marketing automation for converting demand into customers. In case of any issues or concerns regarding this proposal, please feel free to contact. Hope to get a positive response from you soon. Sincerely, (user_assigned) (company_name) Cover Letter for Content Centric Marketing Proposal
- 3. 3 Table of Contents Measure of Success04 Next Steps08 Your Investment03 Statement of Work and Contract07 01 Project Overview o Project Context o Project Goals 05 Company Overview o Our Teamo About Us 02 Our Capabilities o Our Process o Launch o Foundation Building o Services Offered o Report, Revise, Relauncho What we Offer 06 Our Past Experience o Client Testimonials o Case Study
- 4. 4 Table of Contents Project Overview Project Goals Project Context
- 5. The collaboration with new customers within a year Increment in current visitor lead rate On site traffic increment Project Context For Content Centric Marketing Proposal Awareness Consideration Purchase *TOFU – Top of the Funnel *MOFU – Middle of the Funnel *BOFU – Bottom of the Funnel We are able to identify campaigns to target different personas mentioned as follows – Attracting and engagement through campaigns (top of the funnel) Showing buying intent (middle of the funnel) Ready to buy (bottom of the funnel) There should be a strategic plan for coping with following issues – Your firm(client_name) has an issue regarding customer base increase by using different marketing efforts. 5
- 6. 6 Project Goals for Content Centric Marketing Proposal GOALS We are very well aware of the key objectives of your firm Increase current visitor lead rate to 3% which is 1.5% at present Implementing a Strategic plan • Your current close rate is 30% and for that you need approximately 70 high quality leads per month . This concludes that you to focus on the bottom of the funnel be sales qualified lead. • If it is estimated that 25% of your lead went through buyer funnel then you have to generate around 280 top or middle of the funnel leads. Your firm prime goal is to collaborate with 250 new customers within one year with an average of 21 customers per month. Increase on site traffic. For that the traffic should be increased by 7,000 visits per month to 9,500 visits per month in order to get process feasible • Leveraging social media to new traffic to website
- 7. 7 Table of Contents What we offer Our process › Foundation Building › Launch › Report, Revise, Relaunch Services offered Our Capabilities
- 8. What we Offer in Content Centric Marketing Proposal 8 Adapt constantly in accordance to ever changing buying behavior We believe in ROI driven marketing Develop long term revenue generating campaign We help our clients to grow at DIGITAL PLATFORM by helping your customers finding you online. Visitors Leads Customers Promoter s Strangers Keywords Pages Social media Landing pages Calls to Action Contacts Email CRM Integration Lead scoring Smart Calls to Action Workflows Social media ATTRACT CONVERT CLOSE DELIGHT Inbound Marketing Methodology
- 9. At First Phase of Inbound Marketing plan we laid down a foundation of your long term goals Our Process - Foundation Building for Content Centric Marketing Proposal 01 02 03 04 Performing situational analysis • Current marketing performance analysis • Competitor analysis • Keyword research Goal Setting • Defining goals that will keep all team inbound efforts and deliverables aligned In-depth Buyer Persona Development • Build ideal buyer persona • Consumer online spending Building strategy • Content strategy • Outlining of first offers and blog posts As the inbound marketing foundation is build. A quick win strategy will be taken into action. This includes easy fix on websites which results in increased conversion rate 9
- 10. As the foundation is set and content is aligned, it is the relevant time to launch and start nurturing the leads 10 Our Process – Launch for Content Centric Marketing Proposal Assets conversion We will ensure that you are offering to your target market with right resources Blogging We assure you that you will remain at forefront in content creation and SEO optimization Email Marketing We will develop customize email marketing campaign with help of marketing automation Social Media We guarantee you to enhance your social media presence which will lead to more onsite traffic driving more leads
- 11. Our Process – Report, Revise, Relaunch for Content Centric Marketing Proposal We will launch the content after foundation building and after a month we will re - strategize our offering for performance improvement 02 03 01 Revising the strategy for better results Relaunch Converting relevant insights into actionable strategies Report Reporting of analytics from marketing results Revise 11
- 12. 12 Services Offered in Content Centric Marketing Proposal First Month • Monitor strategies and activities to reach lead generation goal • Text Here Creating 12 month Marketing plan • Text Here Redesign Website Creating Buyer Persona • Get insights about buyer • Text Here Months Two to Twelve Keyword analysis on weekly basis • Looking for potential opportunities • Text Here • Weekly 2 hr. web meeting • Text Here Consulting weekly and monthly reporting • Text Here • Text Here Email Marketing On Page SEO monitoring • Text Here • Text Here THESE ACTIVITIES WILL REPEAT FOR MONTHS 2-12
- 13. 13 Your Investment Table of Contents
- 14. 14 Your Investment for Content Centric Marketing Proposal (1/2) Month 1 $4,000 • Goal setting and in depth analysis of current traffic, leads and conversion ratios • Keyword search – bottom, middle and top of funnel • Digital competitor analysis • Content audit • Persona development • Campaign and content asset development • Website review and recommendation • Add text here Month 2 $5,000 • Creating digital marketing game plan • Closed loop reporting • Lead management plan • Setup of social media • Persona development • Build workflow emails • Paid media campaigns • Add text here Description Estimated Cost
- 15. 15 Your Investment for Content Centric Marketing Proposal (2/2) Full Inbound Marketing Service (monthly) $4,250 Inbound Marketing Platform $1000 Platform 1 - $1000 Platform 2 - $800 Platform 3 - $600 Additional Services $500 Taxation Rate (5%) $287.5 Total $6037.5 Service Description Price
- 16. 16 Table of Contents Measure Of Success
- 17. Indexed page Traffic rank Page Rank In bound link domains 17 Measures of Success in Content Centric Marketing Proposal Successful setup and optimization of website and social media platforms Accessibility to potential clients increased by improved online exposure Successful establishment of blogging and methodology Increase engagement with current clients that lead to increase referral On site traffic increased for lead capturing and generation Increase in website overall score
- 18. 18 Table of Contents Our Team About Us Company Overview
- 19. 19 About Us for Content Centric Marketing Proposal Contact Us Your Text Here Your Text Here Our Mission Ensure growth of customers by delivering good work to aid like- mind business to achieve their goals Our Core Values Teamwork Proactive 01 02 03 Your go- to digital marketing firm. Founded in 2005 as leading global digital marketing agency
- 20. Our Team Content Centric Marketing Proposal (1/2) Design Director “ Katherine This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Technical Director “ Morgan Ryan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Director “ Marquis Salazar This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20
- 21. 21This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › Text Here › Text Here › Text Here Charles Spencer Design Director Sam Hooper Marketing Director › Text Here › Text Here › Text Here
- 22. 22 Table of Contents Our Past Experience Client Testimonials Case Study
- 23. 23 Client Testimonials For Content Centric Marketing Proposal (1/2) Company Name Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Company Name Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 24. 24 Client Testimonials For Content Centric Marketing Proposal (2/2) “ Monika Turner Company name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. “ Jenny Carter Company name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. “ Isabella Owen Company name This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 25. 25 XYZ firm manufactures medical equipment for long- term and home care markets. They hire us(company name) for brand management, content marketing and lead nurturing campaigns for respiratory therapy products. Their products provide aid for chronic lung diseases like oxygen concentrator. Project Goals We develop innovative strategy focusing on providing content related to acknowledging and educating patients and physicians about the disease rather than product- centric approach. Website was redesigned with landing pages featuring several buyer personas. Several activities that were performed – customized email marketing campaign, paid advertising, social media marketing, etc. Our Solution The integrated strategy efforts in addition to website was successful in attracting traffic to landing pages at faster pace. In just 10 months, some of the statistics were improved – › Website traffic - + 62,000 › Leads - +1,500 › Traffic increased by 42% › Conversion rate 41% Results Case Study for Content Centric Marketing Proposal
- 26. 26 Table of Contents Statement of Work and Contract
- 27. 27 • 3 week opportunity to review our week and provide feedback • We will meet once a month for consultation regarding analytical review and recommendations • Not liable to the firm and third party for damages • We will develop a content strategy for blog post • Monitor your website performance • We do not provide hosting • Add text here Services Rendered Contract Date: {date_submitted} Between "us", {company_name}, and "you", {client_name} You {client_name}, located at {client_address} are hiring {company_name} located at (address) to perform inbound marketing services for the estimated total cost of $XXXX as outlined. Statement of Work Agree to put our best efforts in return we expect your cooperation in providing needed information regarding to website Mutual Cooperation Statement of Work and Contract for Content Centric Marketing Proposal
- 28. 28 Contract for Content Centric Marketing Proposal › Fifty percent of initial fees at the point of contract signing and it will act as deposit › Remaining 50% will be billed at end of first month › We will provide you with necessary documents like purchase order number and invoice regarding information › Text Here › Text Here Terms of payment › Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expenses › Text Here › Text Here Plans Cancellation › All efforts to preserve confidentiality of information › Text Here › Text Here Confidentiality › This agreement should commence from (date) and shall continue till termination by either party by not less than 60 days notice given in writing. › Text Here › Text Here Terms and Termination
- 29. 29 Table of Contents Next Steps
- 30. 30 Next Steps for Content Centric Marketing Proposal Discuss the desired changes Accept the proposal Sign and finalize the proposal Submit an initial payment of 50% of total fee of project Once we get the notification of your proposal acceptance, we will send you the separate copy of the signed contract for your record Text Here It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair, transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship. We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to work together (User Assigned) (User Title) Signature (Client Name) Signature
- 33. 33 Our Mission for Content Centric Marketing Proposal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal
- 34. Buyer Persona for Content Centric Marketing Proposal 34 • Challenges 1 • Challenges 2 • Challenges 3 • Challenges 4 Challenges: Adam Marshall • Text Here • Text Here • Text Here Hobbies & interest • Gender • Age • Annual Income • Text Here Demographics • Customer’s past experience • Text Here • Text Here Background • Text Here • Text Here • Text Here • Text Here Common Objections • Goal 1 • Goal 2 • Goal 3 • Goal 4 Goal • Text Here • Text Here • Text Here • Text Here Biggest Fears
- 35. 35 Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here Buyer Persona for Content Centric Marketing Proposal (2/2) Persona Name Identifiers Demeanor? Communication Preferences? Background Job? Career Path? Family? Demographics Male or Female? Age? Location?
- 36. Timeline for Content Centric Marketing Proposal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Start End2015 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 36
- 37. Roadmap for Content Centric Marketing Proposal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 2018 2019 2020 37 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 38. 30 60 90 Days Plan for Content Centric Marketing Proposal Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Days Days Days Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 38