Content Crusaders: Building a League of Content Creators @fajrmuhammad
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The document discusses the journey of the author, who combines their passions for writing and content marketing to engage audiences effectively. It emphasizes the importance of assembling a strong team of content creators, including internal leaders and external agencies, to produce high-impact content. Additionally, it highlights the need for a well-defined content strategy with clear guidelines, collaboration tools, and recognition of contributors' efforts.
Content Crusaders: Building a League of Content Creators @fajrmuhammad
- 1. FAJR MUHAMMAD / @FAJRMUHAMMAD
- 2. WHEN I WAS YOUNGER I WANTED TWO THINGS: TO BE A WRITER & TO HAVE SUPER POWERS
- 3. BECOMING A CONTENT MARKETER, I GUESS I FULFILLED BOTH DREAMS; CREATING AMAZING CONTENT AND UTILIZING MY SUPER POWERS TO DO SO. Content Forces Unite!
- 4. WHEN WE TALK ABOUT CONTENT MARKETING, WE’RE TALKING ABOUT HUMANIZING DATA TO MAKE REAL WORLD CONNECTIONS THROUGH CONTENT.
- 5. WE’RE CHARGED WITH THE SUPERHUMAN TASK OF CREATING CONTENT THAT NOT ONLY ENTERTAINS/INFORMS CUSTOMERS BUT ALSO MAKES THEM DO STUFF!!! LIKE SIGN UP & BUY THINGS.
- 6. AND LET’S FACE IT… UNDERNEATH ALL OF OUR SUPERHUMAN-NESS
- 7. WE’RE HUMAN! & THAT’S OUR SUPERPOWER…
- 8. BUT BEFORE WE CAN CREATE SUPER CONTENT…. WE HAVE TO ASSEMBLE A KICK ASS TEAM TO CREATE IT!
- 9. NO
- 10. YES!
- 11. EVOLVE EMPOWER THE CONTENT CRUSADER’S CREED Establish CONTENT CRUSADER’S CREED
- 12. Before You Go To Comic Con
- 13. Someone who loves content, loves creating it, loves consuming it, loves managing it. EVERY GREAT TEAM HAS A LEADER! PRO TIP: IF THIS PERSON DOESN’T EXIST, BECOME THEM! THIS IS THE FASTEST WAY TO FIND A LEADER! APPOINT A LEADER: CHIEF CONTENT OFFICER
- 15. • WHO ARE THE CONTENT CREATORS WITHIN YOUR ORGANIZATION? • ROPE IN THE DESIGNERS, UX, IA & OTHER PERTINENT TEAMS • IDENTIFY THE STAKEHOLDERS FANTASTIC FOUR: YOUR INTERNAL CREATORS
- 16. • AGENCIES LIKE IACQUIRE, BRAFTON, COPYPRESS CREATE CUSTOM CONTENT & ARE EXPERTS AT CONTENT STRATEGY • THEY HAVE THE TOOLS TO CREATE CONTENT AT SCALE & PROMOTE IT • YOU WANT THESE GUYS ON YOUR TEAM! X-MEN: YOUR AGENCY PARTNERS
- 17. • Freelancers are everywhere and pack extra muscle at efficient costs • Use services like: – Skyword – Elance – Behance THE HULK: FREELANCERS
- 18. What sites are sending you traffic & who is linking to you? Make them an offer they can’t refuse Who is avenging your brand online? Seek them out. Stalk your twitter mentions & analytics THE AVENGERS: BRAND AMBASSADORS
- 19. CONTENT CREATORS QUESTIONNAIRE Qualify content creators by establishing a Content Creator Questionnaire. View one here http://rfish.us/15yW62i
- 20. Every Superhero Has The Right Tools
- 21. SHARE THE CONTENT STRATEGY Holy Smokes Batman! What’s our Content Strategy??? Chill Robin, we got KPIs!
- 22. Before any content is created outline the process: • Who is reviewing ? • What are the turnaround times? • How should content be submitted? • What are the editorial guidelines? Who maintains them? Identify the Chain of Command Bottlenecks like approvals are kryptonite to a Content Crusaders soul!
- 23. Host an ideation session. Tools like Bottlenose let you parse the social web for relevant topics and what’s popular in the social space! IDEATE
- 24. ORGANIZE Create collaborative editorial calendars with Trello.com. Assign content, add notes, upload documents and photos
- 25. COLLABORATE Use a collaborative content management system like Kapost. Map content ideas to personas, templates and authors --- kapost.com
- 26. TAKE IT TO THE NEXT LEVEL
- 27. SHARE WINS Share wins with a Google analytics infographic from Visual.ly
- 28. Incentivize & Make Them The Stars! There’s no “I” in team, but each crusader deserves the spotlight. Highlight creators with G+ author profile in the SERPs, feature them on internal blogs, reward them handsomely!
- 30. DOWNLOAD THIS DECK: FIGHT THE GOOD CONTENT FIGHT!