Content Curation for Nonprofits
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Robin Good interviews Beth Kanter about content curation for nonprofits. Content curation involves organizing, filtering and making sense of online information and sharing valuable content with one's network. Kanter likens content curators to sommeliers who select the best content. Nonprofits can benefit from content curation by building their integrated online strategy and extending the reach of their social media content. Kanter outlines a framework for content curation involving seeking out relevant information, analyzing and annotating it, and then sharing it with one's network.
Content Curation for Nonprofits
- 1. Robin Good What Can Nonprofits Learn from the Best Content Curator on the Planet? Beth Kanter, Beth’s Blog and Co-Author – Networked Nonprofit Robin Good via SKYPE Photo by Kevharb
- 2. Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best with your network.
- 3. The Content Curator is a Sommelier . . .
- 6. The exabyte is a unit of information or computer storage equal to one quintillion bytes
- 7. 800 million users on Facebook Average user creates 90 pieces of content each month Flickr photo by dkalo
- 9. And there are some benefits for your nonprofit too!
- 12. The Base of your Integrated Content Strategy! Tweets, Facebook Blog, Web Site, Email Newsletter, YouTu be, Photos, Webi nars, E-books Coordination Creativity Curation
- 13. Extended Shelf Life for Social Content
- 14. Content Curation: The Practice SEEK SENSE SHARE Framework: Harold Jarche Networked Learning Is Working Smarter
- 15. Seek • Define objective, audience, and topics • Organize sources • Use discovery tools • Scan more than you capture • Don’t share unless it adds great value • Discipline
- 16. Sense • Product: Blog post, report, memo, prese ntation • Annotate, Archive, Apply • Add values to your nonprofit
- 17. Share • Feed your network a steady diet of good stuff • Comment on other people’s stuff • Collaborative sense- making
- 18. Content Curation the Nonprofit World
- 19. Tweets links related to organization’s mission and work as a bipartisan advocacy organization dedicated to making children and families a priority in federal policy and budget decisions.
- 20. SEEK SENSE SHARE Identified key blogs and Summarizes article in a Engages with aligned Twitter users in each issue tweet partners area Writes for Huffington Post Tweets best of best Scans and reads every morning and picks out best
- 28. What can nonprofits learn from the best curator on the planet? Robin Good http://masternewmedia.org
- 30. Thank you Beth’s Blog: http://www.bethkanter.org Twitter: @kanter Facebook: http://www.facebook.com/beth.kanter Content Curation for Nonprofits: http://bit.ly/beth-curation
Editor's Notes
- #2: http://www.flickr.com/photos/kevharb/5391858379/sizes/l/in/photostream/
- #3: Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public.
- #4: http://www.flickr.com/photos/soavementeblog/6257528545/sizes/l/in/photostream/The content curator is a sommelier, but instead of tasting many wines to select the best ones that match the food and are described on the wine menu in context so patrons can get the best experience …Content curators look at information on the web … and select the best, summarize it, and share in a context
- #5: Unfortunately, the web has a lot more of this ….
- #7: There’s so much information on the web that is measured in exabytes …
- #8: Let’s do the math on Facebook for second …800 million users on Facebook x average user shares 90 pieces of content x 12 months … and you get the picturehttp://www.flickr.com/photos/dkalo/4815259737/sizes/z/in/photostream/
- #9: And that has lead to another problem – the way we consumer information – mindless, mind numbing information .. We need to go on an information diet – we need to Become more mindful, conscious consumers of information … and that is what the content curator does …
- #11: In the industrial workplace, our training programs could prepare us for years of work, but much of what we learn today will be outdated in months or even weeks.http://www.flickr.com/photos/elitepete/442095833/sizes/l/in/photostream/
- #12: You can be the Elvis of your nonprofit topic area … Doing content curation can help develop thought leader and brand visibility are the primary reason for nonprofit marketers to adopt content curation -
- #13: http://www.contentmarketinginstitute.com/2011/09/food-pyramid-for-content-marketing/http://www.flickr.com/photos/oberazzi/974939987/in/photostream/
- #14: http://www.bethkanter.org/shelf-content/
- #15: http://www.jarche.com/2010/10/network-learning-working-smarter/Keeping up to date in your field and finding content that will help you be more effective at work or build your organization’s reputation as thought leader Exchanging resources, insights, and conversations with people in your network.
- #16: http://www.jarche.com/2010/10/network-learning-working-smarter/Keeping up to date in your field and finding content that will help you be more effective at work or build your organization’s reputation as thought leader Make sense of the information by creating a product or applying what you’ve learned.Exchanging resources, insights, and conversations with people in your network. Define objective, audience, and topicsOrganize sources Use discovery toolsScan more than you captureDon’t share unless it adds great valueDiscipline
- #17: http://www.jarche.com/2010/10/network-learning-working-smarter/Product – writing, report, presentation, memo, Annotate, Archive , ApplyMust add value to your workMake sense of the information by creating a product or applying what you’ve learned.
- #18: http://www.jarche.com/2010/10/network-learning-working-smarter/Product – writing, report, presentation, memo, Annotate, Archive , ApplyMust add value to your workMake sense of the information by creating a product or applying what you’ve learned.
- #20: Bruce Lesley is one of a growing number of nonprofit executive directors and senior leaders that use Twitter. And, he isn’t tweeting about what he ate for breakfast or one of his personal passions, basketball. He uses Twitter to curate information related to his organization’s mission and work as a bipartisan advocacy organization dedicated to making children and families a priority in federal policy and budget decisions. He also uses content curation for sources for his guest blogging. His use of Twitter (and his organization’s use of Twitter and all communications channels for that matter) serve this intent:First Focus is working to change the dialogue around children’s issues by taking a cross-cutting and broad based approach to federal policy making. In all of our work, we seek to raise awareness regarding public policies impacting children and ensure that related programs have the resources necessary to help them grow up in a healthy and nurturing environment.If you take a look at Bruce Lesley’s Twitter stream, you will see that he is curating information on public policies impacting children. Bruce does his own curating, using Google Reader and FlipBoard. Any individual or nonprofit organization can curate information using these tools. They can make it strategic by linking the information to their mission. But what is the secret sauce to doing it well?
- #21: Bruce Lesley is one of a growing number of nonprofit executive directors and senior leaders that use Twitter. And, he isn’t tweeting about what he ate for breakfast or one of his personal passions, basketball. He uses Twitter to curate information related to his organization’s mission and work as a bipartisan advocacy organization dedicated to making children and families a priority in federal policy and budget decisions. He also uses content curation for sources for his guest blogging. His use of Twitter (and his organization’s use of Twitter and all communications channels for that matter) serve this intent:First Focus is working to change the dialogue around children’s issues by taking a cross-cutting and broad based approach to federal policy making. In all of our work, we seek to raise awareness regarding public policies impacting children and ensure that related programs have the resources necessary to help them grow up in a healthy and nurturing environment.If you take a look at Bruce Lesley’s Twitter stream, you will see that he is curating information on public policies impacting children. Bruce does his own curating, using Google Reader and FlipBoard. Any individual or nonprofit organization can curate information using these tools. They can make it strategic by linking the information to their mission. But what is the secret sauce to doing it well?
- #24: http://www.scoop.it/t/content-curation-social-media
- #27: I have been observing a lot of nonprofit folks doing “curation” on these sites – and the practice could be much improved – I see a lot of collecting – carefully selected at best and focused – and at work – packrat collections, slapped togetherThere’s a lot more to it than collecting links ..The best way to learn is observe, follow, and interview the best of the best. The Best Curator on the Planet is Robin Good –Master NewMedia who is on Rome. He graciously agreed to skype into the rest of this presentation .. “What Can Nonprofits Learn About the Practice of Content Curation from the Best Content Curator on the Planet?”
- #28: I have been observing a lot of nonprofit folks doing “curation” on these sites – and the practice could be much improved – I see a lot of collecting – carefully selected at best and focused – and at work – packrat collections, slapped togetherThere’s a lot more to it than collecting links ..
- #29: The best way to learn is observe, follow, and interview the best of the best. The Best Curator on the Planet is Robin Good –Master NewMedia who is on Rome. He graciously agreed to skype into the rest of this presentation .. “What Can Nonprofits Learn About the Practice of Content Curation from the Best Content Curator on the Planet?”