Content for NT
- 1. We write in your language An Introduction to Quill
- 2. Agenda 1. About us 2. Our approach 3. Our experience
- 3. About us
- 4. Our focus
- 6. A global network of 1000+ specialists, writing in over 30 languages, covering any topic
- 7. Supported by our Quill Platform to ensure quality control at scale and in any language
- 8. With rigorous internal editorial controls to ensure consistency Detailed brief Sample articles Screened writers Quill Platform quality controls Final editorial review "We have been working with Quill across a number of our core brands for almost a year now, and have been consistently impressed by the high quality of their content and the efficiency of their service” Paul Hornby, Head of eCommerce at Shop Direct Group (Very.co.uk, Littlewoods)
- 9. Account team structure Account Director (Project Lead, Client & Market Liaison) Named Editorial Manager (Specialist in Content Strategies) Native Editors Native Expert Writers
- 10. Why our clients work with us
- 11. What our clients say about us
- 12. Our approach
- 13. Our approach
- 14. We do this through 4 core content services
- 15. What is Content Strategy
- 16. Content strategy is about getting the right content, to the right user, at the right time
- 17. What is Content Production?
- 18. What is Content Curation?
- 19. What is Content Distribution?
- 20. Our approach to content distribution
- 21. Our established relationships • 20% of Quill writers have their own blog • 1000+ writers, all incentivised to promote content
- 23. Our experience
- 24. Our clients count on us to write in their language
- 25. Client since October 2011 (retained) Annual sales of £1.7bn Case Study A Shop Direct Group’s SEO strategy Challenge • Reduce reliance on paid forms of online media without affecting overall traffic levels • Generate targeted incremental traffic volumes through organic search • Remove duplicate content • Retain each brand’s individual tone of voice
- 26. Case Study A continued… Solution - putting content at the heart of Shop Direct Group’s SEO strategy • Consumer surveys • Celebrity interviews • Infographics • Opinion pieces • Product category descriptions • Topical blog articles • How To Guides
- 27. Case Study A continued… Results • 25% year-on-year growth in SEO traffic • 50% growth in generic traffic
- 28. Client since August 2012 4 projects to date Case Study B Topical localised content for SONY/NEO Challenge • Reach new audiences across eight of Sony’s key European markets • Produce 80+ quality, relevant and timely local language articles for influential bloggers • Deliver to bloggers within seven days to retain relationship
- 29. • Topical blogs • “Top Tips” articles • Product reviews Case Study B continued… Solution
- 30. Case Study B continued… Results • Delivered on time against tight deadlines • Content received well by bloggers and their audiences, leading to additional requests for content
- 31. Case Study C Similar product, two voices – AXA & Swiftcover Client since November 2012 Challenge • Provide target audience with interesting, relevant and informative content to support the acquisition of new and retention of existing customers • Enhance their authority as the number one web destination for home and car insurance • Increase traffic and revenue from organic search engine rankings for high value search terms • Retain each brand’s individual tone of voice
- 32. Case Study C continued… • How-to guides • Topical blog articles • “Story through stats” videos • Opinion and debate pieces • Press releases Solution
- 33. Creating “Great Summer Dining” campaign for Finish Challenge • Produce “on-brand”, relevant website content for 20+ markets in a scalable and cost-effective way • Enhance Finish’s authority as an expert • Increase traffic to Finish’s websites from organic search listings • Retain and build consumer loyalty by enhancing the brand experience in local markets
Editor's Notes
- #11: Core slide
- #21: CriteriaSocial influenceDomain authorityPage rankNumber of links page hasQuality of content on the site
- #22: Here are examples for visual display – good to show how many comments, shareshttp://www.aluxurytravelblog.com/2013/05/28/top-5-must-have-luxur-travel-gadgets/http://www.therealsupermumblog.com/2013/05/how-to-save-on-childcare/http://lovechicliving.co.uk/guest-interview-taming-the-dragon/http://www.fabafterfifty.co.uk/2013/04/16/back-in-black-lesley-joseph-on-style-dressing-up-and-the-long-awaited-return-of-dorien/http://www.huffingtonpost.co.uk/stephen-milton/victoria-pendleton-swaps-_b_2017765.html