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+Content strategy
UX design
Wojciech Aleksander | Soap! 2018
!= complexity
Wojciech Aleksander
Why bother?
Wojciech Aleksander
$$$
speed quality
consistency clarity
Wojciech Aleksander
Everybody
writes
Wojciech Aleksander
Wojciech Aleksander
HALP!
Anybody?
Wojciech Aleksander
Onboard yourself
Wojciech Aleksander
Image sources: Misc Magazine, and UXPin
Wojciech Aleksander
Find the right words
Wojciech Aleksander
Wojciech Aleksander
Just write
Wojciech Aleksander
UI text
Wojciech Aleksander
Audit
quality
Wojciech Aleksander
Go to hell
the UX writer
Wojciech Aleksander
Keep on writing
Wojciech Aleksander
Voice and tone
quality, consistency, clarity
Source: Shopify’s Polaris design system
Wojciech Aleksander
Style guide
speed, consistency, quality
Salesforce Lightning and Shopify Polaris design systems
Wojciech Aleksander
Product dictionary
speed, consistency, quality
Wojciech Aleksander
Houston,
we have a pattern
Wojciech Aleksander
Keep going
Wojciech Aleksander
Content models
speed, consistency, quality
Wojciech Aleksander
Pattern library
speed, consistency, qualityOperation successful, confirmation for users
Scheme: Noun + passive verb.
Changes saved
List added
Contact deleted
Operation failed, information for users
Failed to...
Failed to delete contacts
System didn’t get required data
Failed to fetch...
Failed to fetch Formsite settings
Fromatting
No full stop at the end
No articles (a, the)
Never use successful or success in growlers confirming successful operation.
Wojciech Aleksander
Process
speed, quality, $$$
Wojciech Aleksander
Corporate
culture
speed, quality, $$$
Image source: Pexel
Wojciech Aleksander
Nirvana,
Content perfect
Wojciech Aleksander
Keep going J
Thank you!
@inherentq
uContentowani
/in/waleksander
Thank you Unsplash uploaders for the photos I used as backgrounds: Birte Liu, Danis Lou, Joushua Ness, and Ricardo Viana. The hitchhiker photo taken from: solanotempest.net

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Content strategy + UX design != complexity