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Introduction to Contentful
DECEMBER 06, 2016
Agenda
•  What is API centric WCM?
•  What is contentful?
•  Admin interface
•  API
•  Client Platforms
•  Contentful App Demo
•  Potential applications
•  Questions
What is API centric WCM?
•  WCM is a system designed to manage the content of web pages.
1. Create Content
•  Content Strategy
•  Content Modeling
•  Authoring
2. Manage Content
•  Storage
•  Versioning
•  Translation
•  Publishing
3. Deliver Content
•  Transformation to
Html, XML, Json
•  Rendering – act as
presentation layer
Primary WCM Features
•  API Centric WCM primarily focuses on section 1 and 2 above.
•  It relies on (RESTful) API to deliver content
What is Contentful?
•  Contentful is cloud based WCM
•  It focuses on Content Creation and Management
•  Provides a robust layer of API for content delivery and presentation
•  It offers “Headless CMS” Architecture
Web/App Server
End Users
Browser
Content
Author
Backend
Developer
Cloud WCM
Content Services
Create
Publish
Frontend
Developer
Scripts
Code
Contentful – Admin Interface
•  Spaces
•  Content Model
•  Content
•  Media
•  API Key Management
•  Settings and Configurations
•  Webhooks
•  Preview
Contentful WCM
Contentful – API
•  Content Delivery API
•  Content Preview API
•  Content Management API
•  Images API
Cloud WCM
Content
Delivery
API
Content
Preview
API
Content
Management
API
Images
API
Retrieve
Content
Retrieve
un-published
Content
Create,
Update
Content
Retrieve,
Transform
Images
Contentful – Tools and SDK
•  Tools
•  Static Site Generators
•  Extensions
•  3rd party Tools
•  SDK
•  Ruby
•  PHP
•  Java
•  Javascript
•  .NET
•  Python
•  Android
•  iOS
Contentful – Demo
Contentful Angular JS PoC
Contentful – Potential Applications
•  Content Platform for Mobile Apps
•  Host the content and publishing framework for Mobile Apps across
multiple platforms
•  Microsites Development
•  Microsites or any web site or web app that do not need wysiwyg
based in place content editing
•  Product Content Management (PCM/PIM)
•  But this needs to be built from the ground up. But there is an
opportunity to build something like this and market
Contentful – Pricing Tiers
Contentful – General Notes
•  End-User Management is absent as a feature but one can create custom content
type called user and use the REST API for authentication.
•  Similarly custom content types could be created for functionality like shopping
cart, shipping method, tax, etc.
•  The REST API could be leveraged to also implement site search in contentful
•  E-commerce features like cart management, fulfillment, etc. are absent but
could be integrated with external systems
•  Media Library provides limited Image management and editing tools
•  Medium Tier seems to be the best value. For higher tiers one can probably
consider other WCM solutions
Resources
•  Angular Demo App Source code –contentful_angular_demo.zip
•  Contentful Documentation - https://www.contentful.com/developers/docs/
•  REST API Reference - http://docs.contentfulcma.apiary.io/#
•  JS Fiddle - https://jsfiddle.net/contentful/kefaj4s8/
Questions?

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contentful_sec

  • 2. Agenda •  What is API centric WCM? •  What is contentful? •  Admin interface •  API •  Client Platforms •  Contentful App Demo •  Potential applications •  Questions
  • 3. What is API centric WCM? •  WCM is a system designed to manage the content of web pages. 1. Create Content •  Content Strategy •  Content Modeling •  Authoring 2. Manage Content •  Storage •  Versioning •  Translation •  Publishing 3. Deliver Content •  Transformation to Html, XML, Json •  Rendering – act as presentation layer Primary WCM Features •  API Centric WCM primarily focuses on section 1 and 2 above. •  It relies on (RESTful) API to deliver content
  • 4. What is Contentful? •  Contentful is cloud based WCM •  It focuses on Content Creation and Management •  Provides a robust layer of API for content delivery and presentation •  It offers “Headless CMS” Architecture Web/App Server End Users Browser Content Author Backend Developer Cloud WCM Content Services Create Publish Frontend Developer Scripts Code
  • 5. Contentful – Admin Interface •  Spaces •  Content Model •  Content •  Media •  API Key Management •  Settings and Configurations •  Webhooks •  Preview Contentful WCM
  • 6. Contentful – API •  Content Delivery API •  Content Preview API •  Content Management API •  Images API Cloud WCM Content Delivery API Content Preview API Content Management API Images API Retrieve Content Retrieve un-published Content Create, Update Content Retrieve, Transform Images
  • 7. Contentful – Tools and SDK •  Tools •  Static Site Generators •  Extensions •  3rd party Tools •  SDK •  Ruby •  PHP •  Java •  Javascript •  .NET •  Python •  Android •  iOS
  • 9. Contentful – Potential Applications •  Content Platform for Mobile Apps •  Host the content and publishing framework for Mobile Apps across multiple platforms •  Microsites Development •  Microsites or any web site or web app that do not need wysiwyg based in place content editing •  Product Content Management (PCM/PIM) •  But this needs to be built from the ground up. But there is an opportunity to build something like this and market
  • 11. Contentful – General Notes •  End-User Management is absent as a feature but one can create custom content type called user and use the REST API for authentication. •  Similarly custom content types could be created for functionality like shopping cart, shipping method, tax, etc. •  The REST API could be leveraged to also implement site search in contentful •  E-commerce features like cart management, fulfillment, etc. are absent but could be integrated with external systems •  Media Library provides limited Image management and editing tools •  Medium Tier seems to be the best value. For higher tiers one can probably consider other WCM solutions
  • 12. Resources •  Angular Demo App Source code –contentful_angular_demo.zip •  Contentful Documentation - https://www.contentful.com/developers/docs/ •  REST API Reference - http://docs.contentfulcma.apiary.io/# •  JS Fiddle - https://jsfiddle.net/contentful/kefaj4s8/