Content Hubs: How to Beat the Big Boys in 7 Steps
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The document describes the structure of a content hub, emphasizing the organization of main topics, competitive keyphrases, and related sub-topics. It highlights the importance of providing answers to common questions and incorporating various content formats like text, visuals, motion, and audio. Additionally, it mentions the roles of creators and co-creators in developing content within the hub.
Content Hubs: How to Beat the Big Boys in 7 Steps
- 1. Content Hub Structure: Organization CENTRAL HUB Main topic, most competitive keyphrase RELATED SUB-TOPICS Answers to the main questions, “how to” SUPPORTIVE BASE Helpful info on broader range of related topics
- 2. Content Hub Structure: Topic CENTRAL HUB Main topic, most competitive keyphrase RELATED SUB-TOPICS Answers to the main questions, “how to” SUPPORTIVE BASE Helpful info on broader range of related topics
- 3. Content Hub Structure: Format TEXT Search-friendly pages, longform posts, articles VISUAL CONTENT Text plus Infographics, Slideshares and memes MOTION & AUDIO Text plus video and podcasts
- 4. Content Hub Structure: Location ON YOUR SITE ON OTHER SITES
- 5. Content Hub Structure: Creator CREATED BY YOU CO-CREATED WITH INFLUENCERS